Author: John La Valle
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engineering (R), Richard Bandler's latest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming and John La Valle's applications in the business arena. Persuasion Engineering(R) provides new insights into the selling process. Richard's genius and indepth understanding how the brain works and how we see our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply. Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand and use.
Author: Ian Mann
Publisher: Gower Publishing, Ltd.
ISBN: 9780566087738
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Ian Mann's Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist to follow, the book provides a rich mix of examples, applied research and practical solutions for security and IT professionals that enable you to create and develop a security solution that is most appropriate for your organization.
Author: Scott Adams
Publisher: Penguin
ISBN: 0735219729
Category : Psychology
Languages : en
Pages : 304
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Book Description
NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Author: Dr. Erdal Ozkaya
Publisher: Packt Publishing Ltd
ISBN: 1788838009
Category : Computers
Languages : en
Pages : 557
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Book Description
Improve information security by learning Social Engineering. Key Features Learn to implement information security using social engineering Get hands-on experience of using different tools such as Kali Linux, the Social Engineering toolkit and so on Practical approach towards learning social engineering, for IT security Book Description This book will provide you with a holistic understanding of social engineering. It will help you to avoid and combat social engineering attacks by giving you a detailed insight into how a social engineer operates. Learn Social Engineering starts by giving you a grounding in the different types of social engineering attacks,and the damages they cause. It then sets up the lab environment to use different toolS and then perform social engineering steps such as information gathering. The book covers topics from baiting, phishing, and spear phishing, to pretexting and scareware. By the end of the book, you will be in a position to protect yourself and your systems from social engineering threats and attacks. All in all, the book covers social engineering from A to Z , along with excerpts from many world wide known security experts. What you will learn Learn to implement information security using social engineering Learn social engineering for IT security Understand the role of social media in social engineering Get acquainted with Practical Human hacking skills Learn to think like a social engineer Learn to beat a social engineer Who this book is for This book targets security professionals, security analysts, penetration testers, or any stakeholder working with information security who wants to learn how to use social engineering techniques. Prior knowledge of Kali Linux is an added advantage
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Richard Bandler
Publisher: Simon and Schuster
ISBN: 0757307760
Category : Psychology
Languages : en
Pages : 264
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Book Description
Introduces a series of effective breakthrough techniques for lifelong change from one of the greatest minds in the field of personal growth.
Author: Kevin Hogan
Publisher: Wiley + ORM
ISBN: 0470893265
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Author: Christopher Hadnagy
Publisher: John Wiley & Sons
ISBN: 1118029712
Category : Computers
Languages : en
Pages : 374
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Book Description
The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers—now you can do your part by putting to good use the critical information within its pages.
Author: Richard H. McCuen
Publisher: CRC Press
ISBN: 1439851492
Category : Technology & Engineering
Languages : en
Pages : 232
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Book Description
While the ASCE Body of Knowledge (BOK2) is the codified source for all technical and non-technical information necessary for those seeking to attain licensure in civil engineering, recent graduates have notoriously been lacking in the non-technical aspects even as they excel in the technical.Fundamentals of Civil Engineering: An Introduction to the
Author: Alex Llantada
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983556265
Category :
Languages : en
Pages : 142
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Book Description
If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
