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Author: Don Pfarrer
Publisher: Grupo Planeta (GBS)
ISBN: 9788423416752
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
Author: Don Pfarrer
Publisher: Grupo Planeta (GBS)
ISBN: 9788423416752
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
Author: Don Pfarrer
Publisher:
ISBN: 9780756751319
Category :
Languages : en
Pages : 218
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Book Description
We are all persuaders by nature and by need. What does it take to be an exceptional persuader? To realize your full potential as a persuader you need to understand The Big Five -- character, power, goals, argument, and pushback: the essential principles of guerrilla persuasion. Whether you're preparing and delivering a formal presentation, speaking up at a meeting, or talking one-on-one in the office, street, or parking lot, employing these key concepts will help you think and speak creatively with each new business challenge. The author is a public speaking and presentation coach who has taught at the Harvard Business School and in the management program at Radcliffe Seminars.
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
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Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Author: Tayacán
Publisher: DigiCat
ISBN:
Category : Nature
Languages : en
Pages : 56
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Book Description
Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618104680
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Author: Nicholas J. Cull
Publisher: Bloomsbury Publishing USA
ISBN: 157607434X
Category : Social Science
Languages : en
Pages : 504
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Book Description
A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.
Author: Ellen W. Gorsevski
Publisher: SUNY Press
ISBN: 9780791460276
Category : Social Science
Languages : en
Pages : 290
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Book Description
Offers a conceptual foundation for nonviolent rhetoric.
Author: A. James Gregor
Publisher: Princeton University Press
ISBN: 1400869218
Category : Political Science
Languages : en
Pages : 488
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Book Description
How valid are the assertions of contemporary radicals who insist that they are "Marxists"? A. James Gregor measures the distance that separates today's radicals from the belief system of Marx and Engels. He finds that the characteristic qualities of modern mass-mobilizing movements bear more impressive similarities to the paradigmatic Fascism of Benito Mussolini than to "classical Marxism." Thus he offers a new conceptual framework for the analysis of contemporary totalitarian movements and established regimes. Originally published in 1974. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Kurt W. Mortensen
Publisher: AMACOM/American Management Association
ISBN: 9780814428047
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
