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Author: Keiran J. Dunne
Publisher: John Benjamins Publishing
ISBN: 9027231893
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
Author: Keiran J. Dunne
Publisher: John Benjamins Publishing
ISBN: 9027231893
Category : Business & Economics
Languages : en
Pages : 363
Get Book Here
Book Description
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
Author: Ning Wang
Publisher: Multilingual Matters
ISBN: 184769053X
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
The essays in this anthology deal with translation studies in a global/local context and from a Chinese perspective. Topics such as globalisation, postcolonial theory, diaspora writing, polysystem theory and East/West comparative literary and cultural studies are all discussed.
Author: Miguel A. Jimenez-Crespo
Publisher: Routledge
ISBN: 1134082118
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.
Author: Hikyoung Lee
Publisher: Routledge
ISBN: 1000197328
Category : Education
Languages : en
Pages : 171
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Book Description
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Author: Sankar Das Sarma
Publisher: John Wiley & Sons
ISBN: 3527617264
Category : Science
Languages : en
Pages : 444
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Book Description
The discovery of the quantized and fractional Quantum Hall Effect phenomena is among the most important physics findings in the latter half of this century. The precise quantization of the electrical resistance involved in the quantized Hall effect phenomena has led to the new definition of the resistance standard and has metrologically affected all of science and technology. This resource consists of contributions from the top researchers in the field who present recent experimental and theoretical developments. Each chapter is self-contained and includes its own set of references guiding readers to original papers and further reading on the topic.
Author: Yves Gambier
Publisher: John Benjamins Publishing Company
ISBN: 902726662X
Category : Language Arts & Disciplines
Languages : en
Pages : 398
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Book Description
For decades, Translation Studies has been perceived not merely as a discipline but rather as an interdiscipline, a trans-disciplinary field operating across a number of boundaries. This has implied and still implies a considerable amount of interaction with other disciplines. There is often much more awareness of and attention to translation and Translation Studies than many translation scholars are aware of. This volume crosses the boundaries to other disciplines and explicitly sets up dialogic formats: every chapter is co-authored both by a specialist from Translation Studies and a scholar from another discipline with a special interest in translation. Sixteen disciplinary dialogues about and around translation are the result, sometimes with expected partners, such as scholars from Computational Linguistics, History and Comparative Literature, but sometimes also with less expected interlocutors, such as scholars from Biosemiotics, Game Localization Research and Gender Studies. The volume not only challenges the boundaries of Translation Studies but also raises issues such as the institutional division of disciplines, the cross-fertilization of a given field, the trends and turns within an interdiscipline.
Author: William M. Tepfenhart
Publisher: Springer Science & Business Media
ISBN: 9783540583288
Category : Computers
Languages : en
Pages : 348
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Book Description
This book is the proceedings of the Second International Conference on Conceptual Structures, ICCS '94, held at College Park, Maryland, USA in August 1994. This proceedings presents, on an international scale, up-to- the-minute research results on theoretical and applicational aspects of conceptual graphs, particularly on the use of contexts in knowledge representation. The concept of contexts is highly important for all kinds of knowledge-intensive systems. The book is organized into sections on natural language understanding, rational problem solving, conceptual graph theory, contexts and canons, and data modeling.
Author: Zhenglai Deng
Publisher: World Scientific
ISBN: 9814374407
Category : Political Science
Languages : en
Pages : 284
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Book Description
In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. This book collects articles authored by Chinese scholars on the subject of globalization and localization.
Author: Miguel A. Jiménez-Crespo
Publisher: Taylor & Francis
ISBN: 1040016588
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.
Author: Silvia Pettini
Publisher: Routledge
ISBN: 1000438422
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
This book explores the impact of a video game’s degree of realism or fictionality on its linguistic dimensions, investigating the challenges and strategies for translating realia and irrealia, the interface of the real world and the game world where culture-specificity manifests itself. The volume outlines the key elements in the translation of video games, such as textual non-linearity, multitextuality, and playability, and introduces the theoretical framework used to determine a game’s respective degree of realism or fictionality. Pettini applies an interdisciplinary approach drawing on video game research and Descriptive Translation Studies to the linguistic and translational analysis of in-game dialogs in English-Italian and English-Spanish language pairs from a corpus of three war video games. This approach allows for an in-depth look at the localization challenges posed by the varying degree of realism and fictionality across video games and the different strategies translators employ in response to these challenges. A final chapter offers a comparative analysis of the three games and subsequently avenues for further research on the role of culture-specificity in game localization. This book is key reading for students and scholars interested in game localization, audiovisual translation studies, and video game research.
