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Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435
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Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435
Get Book Here
Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Malachy McCourt
Publisher: Open Road Media
ISBN: 1504093445
Category : Biography & Autobiography
Languages : en
Pages : 312
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Book Description
In this “irresistible memoir that’s equal parts pathos and belly laughs,” the Irish American writer and actor shares stories from his first decade in the US (People). Malachy McCourt left behind a childhood of poverty and painful memories of his father and mother in Limerick, Ireland, when he followed his brother, Frank, to America in 1952. In A Monk Swimming, McCourt recounts the decade that followed. With not much to his name other than his sharp wit and knack for storytelling, McCourt was unsure what he would do after arriving in New York City. He worked as a longshoreman on the Brooklyn docks, became the first celebrity bartender in a Manhattan saloon, performed on stage with the Irish Players, and told tales to Jack Paar on The Tonight Show. Although McCourt gained success, money, women, and, eventually, children of his own, he still carried memories of the past with him. So, he fled again. He found himself in the Manhattan Detention Complex, otherwise known as the Tombs. He was arrested several times: poolside in Beverly Hills, in Zurich with gold-smugglers, and again in Calcutta with sex workers. McCourt’s journey also took him to Paris, Rome, and even Limerick again, until finally he was forced to grapple with his past. “[A] funny, oddly winning book.” —The New York Times “A rollicking good read that, as the Irish say, would make a dead man laugh.” —The Philadelphia Inquirer “A triumphant tale. . . . You will find yourself laughing through the tears.” —Newsday “Howlingly funny.” —Atlanta Journal-Constitution “Build[s] on the story of the McCourts’ early life so dazzlingly told in Angela’s Ashes by his brother Frank.” —Thomas Keneally, author of the international bestseller Schindler’s List
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Scott Hagan
Publisher: National Geographic Books
ISBN: 1944833560
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Your behaviors are you brand." What story are you telling? The Language of Influence & Personal Power is an anthology of actionable, thought provoking nuggets you can translate to every day life in business and personal interactions. It will leave an imprint on your mind, and impact the way you approach life, to direct your thoughts on leadership. In this book of quotes, author, Scott Hagan, shares insight of how to overcome obstacles and limitations we put on ourselves to live a life of positive influence. Every quote will leave you in anticipation for the next one, and linger with you long after you turn the page. Scott's teachings and writings on leadership have been used by executives of Fortune 500 companies, professional and college athletes and coaches, politicians, business leaders around the globe, members of the U.S Special Forces, and educators to inspire and influence today and tomorrow's leaders.
Author: Stan Toler
Publisher: Harvest House Publishers
ISBN: 073698240X
Category : Religion
Languages : en
Pages : 176
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Book Description
Make the Most of Your Opportunities to Build Others Up You don’t need to be big or bold to impact those around you. By recognizing your ability to be a positive influence, you unlock your power to change lives for the better. With more than 3 million copies of his books in print, bestselling author Stan Toler is a trusted voice on leadership and making a difference. In The Power of Your Personal Impact, Stan examines how you can profoundly change the world you live in. This book will help you… develop a vision and purpose for your future discover ways to motivate others using kindness and compassion encourage people to achieve greatness in their own lives Your words, actions, and attitudes hold the strength to leave a lasting impression. The Power of Your Personal Impact will help you understand how to make the most of your gifts as you use them to inspire others.
Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Tim Elmore
Publisher:
ISBN: 9781931132084
Category : Christian leadership
Languages : en
Pages : 76
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Book Description
Book one begins this series with the subject of self-leadership. This addition to the series covers the art of connecting with others. It covers principles that deal with humilty and servanthood, encouraging and building trust, listening and communication.HABITUDES is a breakthrough way to teach leadership principles, to a post-modern student. Loaded with thirteen images, this book in the series captures the art of leading others.Full color photographs throughout the book make it a keeper for students to use and to teach from after they have gone through it.Today's student is EPIC: Experiential, Participatory, Image- driven and Connected. See how "Habitudes" enables you to teach leadership in groups in an experiential and memorable way: using pictures and exercises.very one of us influences those around us.
Author: Diana C. Mutz
Publisher: Cambridge University Press
ISBN: 9780521637268
Category : Political Science
Languages : en
Pages : 358
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Book Description
People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.
Author: Allan R. Cohen
Publisher: John Wiley & Sons
ISBN: 1118045734
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.
