Author: Linda Richardson
Publisher: McGraw Hill Professional
ISBN: 0071641696
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right "Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"
Perfect Selling
Author: Linda Richardson
Publisher: McGraw Hill Professional
ISBN: 0071641696
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right "Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"
Publisher: McGraw Hill Professional
ISBN: 0071641696
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right "Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"
Perfect Pitch
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
One Perfect Day
Author: Rebecca Mead
Publisher: Penguin
ISBN: 1440634025
Category : Social Science
Languages : en
Pages : 257
Book Description
Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry-an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry-including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program-New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride's deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.
Publisher: Penguin
ISBN: 1440634025
Category : Social Science
Languages : en
Pages : 257
Book Description
Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry-an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry-including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program-New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride's deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.
One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself
Author: Marie Perruchet
Publisher: McGraw Hill Professional
ISBN: 0071837531
Category : Business & Economics
Languages : en
Pages : 253
Book Description
What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.
Publisher: McGraw Hill Professional
ISBN: 0071837531
Category : Business & Economics
Languages : en
Pages : 253
Book Description
What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.
The Perfect Close
Author: James Muir
Publisher:
ISBN: 9780578614854
Category :
Languages : en
Pages :
Book Description
If you want to discover how to close sales using the best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book. Author James Muir shares unique insights on how 'closing the sale' can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. In The Perfect Close: The Secret to Closing Sales you will learn:- A simple method to closing that is nearly always successful (95% range) - Is zero pressure & involves just two questions- How traditional closing techniques damage trust & what you can do remain on emotionally higher ground- How to close more sales in a way that makes clients feel more educated, in control and see you as a facilitator & consultant- A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage- How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business- A natural way to close that doesn't require that you change your personality or become someone you're not- How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments- How to add value on every sales encounterEverything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today.
Publisher:
ISBN: 9780578614854
Category :
Languages : en
Pages :
Book Description
If you want to discover how to close sales using the best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book. Author James Muir shares unique insights on how 'closing the sale' can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. In The Perfect Close: The Secret to Closing Sales you will learn:- A simple method to closing that is nearly always successful (95% range) - Is zero pressure & involves just two questions- How traditional closing techniques damage trust & what you can do remain on emotionally higher ground- How to close more sales in a way that makes clients feel more educated, in control and see you as a facilitator & consultant- A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage- How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business- A natural way to close that doesn't require that you change your personality or become someone you're not- How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments- How to add value on every sales encounterEverything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today.
Selling Your Startup
Author: Alejandro Cremades
Publisher: John Wiley & Sons
ISBN: 1119797985
Category : Business & Economics
Languages : en
Pages : 295
Book Description
Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you’ll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.
Publisher: John Wiley & Sons
ISBN: 1119797985
Category : Business & Economics
Languages : en
Pages : 295
Book Description
Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you’ll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.
The Perfect Seller
Author: William Walls
Publisher: Echelon Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 91
Book Description
Here's the perfect method to selling your home. Get prepared. Ask questions and get good answers so you can make the best decisions to get the highest price for your home. Sounds easy doesn't it. It's not, until now. Do you know what to ask your agent, the buyer's agent, the inspector, the appraiser, the surveyor, and the closing agent? "How can I get answers to make decisions when I don't even know what to ask?" That is the question we hear from everyone wanting to sell their home. Wouldn't you like to see the exact questions to ask and the answers you should be receiving all in one resource? Now you can. We have documented the top essential questions all sellers should ask to take control of their selling experience. Accountability is the new normal. You must be accountable to yourself and be your own real estate advocate. Get to know what you deserve and are entitled to when dealing with others. The perfect seller is fully informed. This book was written to provide you with the actual questions all first-time and experienced sellers need to ask when selling their home. These aren't questions like when is the best time to sell. You can find that information on the Internet. We focus on the questions that actually come up during the selling process. The problem is that you usually don't ask these questions until you are well underway, and you have to make split second decisions without preparation. This happens with every transaction because the seller simply does not know what to ask prior to the selling process. Things have changed and you can now know exactly what to ask without ever contacting anyone. In this book you will learn: - Over 70 exact questions to ask to become totally informed - The answers you should be hearing from the professionals around you - How to become the perfect seller in less than 2 hours Here is how you use this book. Each page has a question and an answer for you to ask your real estate professional. Write down their response to each of your questions and use this book as your reference guide for your upcoming transaction. As each milestone and timeline is accomplished, you are ready, know the process, and know how to react with confidence. Your stress levels are lowered, and you are now the perfect seller. You literally need no experience in selling a home to become the perfect seller. With over 50 combined years of real estate transactions, we have chosen the most important questions a seller needs to ask to become totally prepared. This is the one source that will tell you what to ask, and who to ask, well before you start the formal selling process. Read it today, use it today!
Publisher: Echelon Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 91
Book Description
Here's the perfect method to selling your home. Get prepared. Ask questions and get good answers so you can make the best decisions to get the highest price for your home. Sounds easy doesn't it. It's not, until now. Do you know what to ask your agent, the buyer's agent, the inspector, the appraiser, the surveyor, and the closing agent? "How can I get answers to make decisions when I don't even know what to ask?" That is the question we hear from everyone wanting to sell their home. Wouldn't you like to see the exact questions to ask and the answers you should be receiving all in one resource? Now you can. We have documented the top essential questions all sellers should ask to take control of their selling experience. Accountability is the new normal. You must be accountable to yourself and be your own real estate advocate. Get to know what you deserve and are entitled to when dealing with others. The perfect seller is fully informed. This book was written to provide you with the actual questions all first-time and experienced sellers need to ask when selling their home. These aren't questions like when is the best time to sell. You can find that information on the Internet. We focus on the questions that actually come up during the selling process. The problem is that you usually don't ask these questions until you are well underway, and you have to make split second decisions without preparation. This happens with every transaction because the seller simply does not know what to ask prior to the selling process. Things have changed and you can now know exactly what to ask without ever contacting anyone. In this book you will learn: - Over 70 exact questions to ask to become totally informed - The answers you should be hearing from the professionals around you - How to become the perfect seller in less than 2 hours Here is how you use this book. Each page has a question and an answer for you to ask your real estate professional. Write down their response to each of your questions and use this book as your reference guide for your upcoming transaction. As each milestone and timeline is accomplished, you are ready, know the process, and know how to react with confidence. Your stress levels are lowered, and you are now the perfect seller. You literally need no experience in selling a home to become the perfect seller. With over 50 combined years of real estate transactions, we have chosen the most important questions a seller needs to ask to become totally prepared. This is the one source that will tell you what to ask, and who to ask, well before you start the formal selling process. Read it today, use it today!
Selling with Integrity: Sell Like Jesus- The Perfect Role Model!
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 67
Book Description
‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ is a transformative guide that invites sales professionals to embark on a journey of embracing Jesus as the ultimate Role Model in Sales. Through the exploration of eight fundamental steps in selling, this book reveals how biblical principles and Jesus' example can reshape the sales landscape. Drawing from Jesus' compassion, integrity, and servant leadership, readers discover how to create meaningful connections with customers based on love, trust, and empathy. Each chapter presents practical applications of Godly virtues in prospecting, preparing, approaching, uncovering needs, proving value, handling objections, up-selling, cross-selling, closing, and providing exceptional customer service. With compelling examples from Jesus' ministry and relevant biblical scripture, ‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ empowers a sales professional to transcend conventional sales techniques and embrace an authentic approach that reflects the heart of Jesus. This transformative journey leads to not only enhanced sales performance but also a profound impact on the lives of those served. Go ahead! Sell with Christ-like Excellence!
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 67
Book Description
‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ is a transformative guide that invites sales professionals to embark on a journey of embracing Jesus as the ultimate Role Model in Sales. Through the exploration of eight fundamental steps in selling, this book reveals how biblical principles and Jesus' example can reshape the sales landscape. Drawing from Jesus' compassion, integrity, and servant leadership, readers discover how to create meaningful connections with customers based on love, trust, and empathy. Each chapter presents practical applications of Godly virtues in prospecting, preparing, approaching, uncovering needs, proving value, handling objections, up-selling, cross-selling, closing, and providing exceptional customer service. With compelling examples from Jesus' ministry and relevant biblical scripture, ‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ empowers a sales professional to transcend conventional sales techniques and embrace an authentic approach that reflects the heart of Jesus. This transformative journey leads to not only enhanced sales performance but also a profound impact on the lives of those served. Go ahead! Sell with Christ-like Excellence!
How to Sell Anything to Anybody
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Visual Selling
Author: Paul LeRoux
Publisher: John Wiley & Sons
ISBN: 0470146273
Category : Business & Economics
Languages : en
Pages : 268
Book Description
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations
Publisher: John Wiley & Sons
ISBN: 0470146273
Category : Business & Economics
Languages : en
Pages : 268
Book Description
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations