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Author: Peter Doyle
Publisher: John Wiley & Sons
ISBN: 0470687630
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age
Author: Peter Doyle
Publisher: John Wiley & Sons
ISBN: 0470687630
Category : Business & Economics
Languages : en
Pages : 653
Get Book Here
Book Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age
Author: Başak Uçanok Tan
Publisher: Business Science Reference
ISBN: 9781522591658
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book addresses recent debates on the representation of women in organizations and provide practical suggestions as to how organizations can approach this issue"--
Author: United States. Federal Emergency Management Agency
Publisher:
ISBN:
Category : Civil defense
Languages : en
Pages : 32
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Book Description
Author: James Guy Kramer
Publisher:
ISBN:
Category : School boards
Languages : en
Pages : 354
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Book Description
Author: Deborah Corrigan
Publisher: Springer Nature
ISBN: 3030421724
Category : Science
Languages : en
Pages : 233
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Book Description
In 2007, the Monash-Kings College London International Centre for the Study of Science and Mathematics Curriculum edited a book called The Re-emergence of Values in Science Education. This book reflects on how values have been considered since this original publication, particularly in terms of socio-cultural, economic and political factors that have impacted broadly on science, technology and society, and more specifically on informal and formal science curricula. Hence, the title of this book has been framed as Values in Science Education: The shifting sands. As in the first book, this collection focuses on values that are centrally associated with science and its teaching, and not the more general notion of values such as cooperation or teamwork that are also important values in current curricula. Such values have indeed become more of a focus in science education. This may be a response to the changing global context, where technological changes have been rapid and accelerating. In such complex and risky environments, it is our guiding principles that become the important mainstays of our decisions and practices. In terms of science education, what is becoming clearer is that traditional content and traditional science and scientific methods are not enough for science and hence science education to meet such challenges. While shifts in values in science education continue, tensions remain in curriculum development and implementation, as evidenced by the continued diversity of views about what and whose values matter most.
Author: Yi-Fu Tuan
Publisher: Columbia University Press
ISBN: 0231513283
Category : Science
Languages : en
Pages : 279
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Book Description
What are the links between environment and world view? Topophilia, the affective bond between people and place, is the primary theme of this book that examines environmental perceptions and values at different levels: the species, the group, and the individual. Yi-Fu Tuan holds culture and environment and topophilia and environment as distinct in order to show how they mutually contribute to the formation of values. Topophilia examines the search for environment in the city, suburb, countryside, and wilderness from a dialectical perspective, distinguishes different types of environmental experience, and describes their character.
Author: Wayne E. Baker
Publisher: Princeton University Press
ISBN: 0691127875
Category : Social Science
Languages : en
Pages : 325
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Book Description
Is America bitterly divided? Has America lost its traditional values? Many politicians and religious leaders believe so, as do the majority of Americans, based on public opinion polls taken over the past several years. But is this crisis of values real? This book explores the moral terrain of America today, analyzing the widely held perception that the nation is in moral decline. It looks at the question from a variety of angles, examining traditional values, secular values, religious values, family values, economic values, and others. Using unique data from the World Values Surveys, the largest systematic attempt ever made to document attitudes, values, and beliefs around the world, this book systematically evaluates the perceived crisis of values by comparing America's values with those of over 60 other nations. The results are surprising. The evidence shows overwhelmingly that America has not lost its traditional values, that the nation compares favorably with most other societies, and that the culture war is largely a myth. The gap between reality and perception does not represent mass ignorance of the facts or an overblown moral panic, Baker contends. Rather, the widespread perception of a crisis of values is a real and legitimate interpretation of life in a society that is in the middle of a fundamental transformation and that contains growing cultural contradictions. Instead of posing a problem, the author argues, this crisis rhetoric serves the valuable social function of reminding us of what it means to be American. As such, it preserves the ideological foundation of the nation.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309085314
Category : Social Science
Languages : en
Pages : 343
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Book Description
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Author: Anna Bergqvist
Publisher: Oxford University Press
ISBN: 0198786050
Category : Philosophy
Languages : en
Pages : 342
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Book Description
Evaluation is ubiquitous. This volume brings together philosophers to investigate whether there is a distinctive kind of perception that is evaluative. If so, what role does it play in evaluative knowledge, and what does its existence tell us about the nature of value?
Author: Roland T. Rust
Publisher: SAGE
ISBN: 0803949200
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
