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Author: James J. Murren
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Author: James J. Murren
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Author: Dr. Nir Kossovsky
Publisher: Trafford Publishing
ISBN: 1426935536
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
In Mission: Intangible. Managing risk and reputation to create enterprise value, the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes. Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need to: Identify how intangible assets contribute to enterprise value Build a business case for allocating resources to protect and grow intangible asset value Manage intangible assets to create a competitive edge and reputation resilience Mitigate risks that may reduce intangible asset value Develop superior strategies for communicating value to stakeholders Dr. Kossovskys insightful methods for managing ethical compliance, quality, safety, sustainability and security will help businesses compete successfully in a dynamic global economy. Click here to read what experts are saying about Mission: Intangible. Click here for ideas on how to use Mission: Intangible in a classroom setting.
Author: Euromonitor
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Edward J. Cahill
Publisher:
ISBN:
Category : Beverage industry
Languages : en
Pages : 139
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Author: Andreas Penzkofer
Publisher: GRIN Verlag
ISBN: 3638597202
Category : Business & Economics
Languages : en
Pages : 25
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Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H
Author: United States. Congress House
Publisher:
ISBN:
Category : Financial disclosure
Languages : en
Pages : 1370
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Author: New Word City
Publisher: Pearson Education
ISBN: 0137079427
Category : Business & Economics
Languages : en
Pages : 26
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With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, PepsiCo’s Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo toward a greater commitment to health and the environment, a strategy that has inspired employees, attracted customers, and aided overseas operations. Meet a rabid New York Yankees fan named Indra Nooyi. Apart from adoring the 2009 World Series champions, Nooyi is stunningly different from the men who head up most of America’s biggest corporations. She was born 54 years ago in Madras, India. She often wears saris to work at her New York office. She is smart, ebullient, determined, and successful. As Chairperson and Chief Executive Officer of PepsiCo, Inc., she runs the biggest U.S. corporation headed by a woman. Pepsi is booming, largely because Indra Nooyi has transformed its mission, refocusing the company on the world’s rising demand for healthier foods and the soaring need for environmental action. Here is a major global company simultaneously doing good and doing well--thanks to a charming, indomitable Indian woman. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
Author: Bob Stoddard
Publisher: Stoddart
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2592
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A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1326
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Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1346
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