Author: Ted Hart
Publisher: John Wiley and Sons
ISBN: 0470308591
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 1119293065
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Author: Bob Demont
Publisher:
ISBN: 9780998907901
Category :
Languages : en
Pages : 68
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Book Description
People Give to People underscores the single most important lesson of fundraising, which is that success results from solicitors¿ ability to connect and sustain personal relationships with donors. The most basic message about fundraising that we hope you take away from this book is, ¿I can do this!¿
Author: Vanessa Chase Lockshin
Publisher:
ISBN: 9780995089303
Category : Fund raising
Languages : en
Pages : 206
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Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author: Salvador Briggman
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.
Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 1119196493
Category : Business & Economics
Languages : en
Pages : 757
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Book Description
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Author: William P. Dillon
Publisher: Moody Publishers
ISBN: 0802483003
Category : Religion
Languages : en
Pages : 221
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Book Description
Too often, the desire to accomplish ministry is squashed under the fear and perceived burden of raising the necessary funds. Break through that perception into a reality where you reach out and effectively develop relationships that quickly allow you to reach your personal or organizational funding and prayer support goals. With this new and expanded version of People Raising as your guide, it is possible! Veteran ministry leader, William Dillon, takes you through the basics of developing a philosophy and correct attitude toward fundraising, right through the necessary practical skills and techniques to do it confidently. This tried and proven manual has been updated to include new sections on social media, coaching, mastering six critical support raising skills, and confronting the “Fear Factor”. It's a highly practical guide that provides the well-honed tools you need to finance the ministry to which God has called you. So if you are looking for a strategic action plan that will reduce the time involved to raise funds and will leave you feeling hopeful and confident, People Raising is for you!
Author: William Paul Dillon
Publisher: Moody Publishers
ISBN: 0802486347
Category : Religion
Languages : en
Pages : 56
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Book Description
Enjoy these SAMPLE pages from People Raising- Too often, the desire to accomplish ministry is squashed under the fear and perceived burden of raising the necessary funds. Break through that perception into a reality where you reach out and effectively develop relationships that quickly allow you to reach your personal or organizational funding and prayer support goals. With this new and expanded version of People Raising as your guide, it is possible! Veteran ministry leader, William Dillon, takes you through the basics of developing a philosophy and correct attitude toward fundraising, right through the necessary practical skills and techniques to do it confidently. This tried and proven manual has been updated to include new sections on social media, coaching, mastering six critical support raising skills, and confronting the "Fear Factor". It's a highly practical guide that provides the well-honed tools you need to finance the ministry to which God has called you. So if you are looking for a strategic action plan that will reduce the time involved to raise funds and will leave you feeling hopeful and confident, People Raising is for you!
Author: Peter Singer
Publisher: Random House Trade Paperbacks
ISBN: 0812981561
Category : Philosophy
Languages : en
Pages : 242
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Book Description
Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.
Author: Holly Million
Publisher: Booksurge Publishing
ISBN: 9781419634956
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Fear-Free Fundraising" takes the mystery out of raising money from individual donors. If you're a staff or board member of a growing nonprofit - or anyone who needs to ask for money - "Fear-Free Fundraising" will help you 1) visualize the steps to introduce people to your cause, 2) actually take these steps, and 3) go face to face to ask people to write checks!
