Winning In Service Markets: Success Through People, Technology And Strategy PDF Download
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Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659072
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659072
Category : Business & Economics
Languages : en
Pages : 704
Get Book Here
Book Description
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Author: Edward R. Maguire
Publisher: SUNY Press
ISBN: 9780791455128
Category : Social Science
Languages : en
Pages : 308
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Book Description
A new theory accounts for the characteristics of individual police departments.
Author: Harry Katzan Jr.
Publisher: iUniverse
ISBN: 1663215782
Category : Travel
Languages : en
Pages : 120
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Book Description
This book is a continuation of the study of service for beginning students of the subject and for persons that just want to know what it is. It is easy reading, suitable for a travel read or a beach read. It could serve as a source book for a person writing a bachelor’s thesis. It could be useful for a manager whose service employees are not performing up to par. Millions of dollars are wasted every year by businesses, even though, they are first rate, their hospitality people act like unruly rascals. How do you start a service business? I wouldn’t like to start one or bring one back after the misery of the pandemic world we have experienced in the past few years. What about the next few years? Politicians are constantly under fire, because they are perceived to be concerned with their own well being, instead of their constituency. What kind of service is the media providing, when they produce fiction rather than fact? Look at advertising and professional sports. Do you believe any of that stuff they produce in the way of news. This book is for the youngster who asks what his mother or father does all day. Do they just push people around, or do they help people achieve their true worth to the business or organization they represent. What about the car dealer that is constantly scrambling around for new business? What about some of the new stuff in business technology? Do we even know what we don’t know? This book is for all of the above. I sincerely hope the book is a service to you. The Author December 17, 2020
Author: Jeffrey Manditch Prottas
Publisher:
ISBN:
Category : Bureaucracy
Languages : en
Pages : 191
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Book Description
Author: Jochen Wirtz
Publisher: World Scientific Publishing Company
ISBN: 194465903X
Category : Business & Economics
Languages : en
Pages : 801
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Book Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Author: Bruce A. Thyer
Publisher: John Wiley & Sons
ISBN: 1118240162
Category : Political Science
Languages : en
Pages : 552
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Book Description
An accessible and engaging guide to the study of human behavior in the social environment, covering every major theoretical approach Providing an overview of the major human behavioral theories used to guide social work practice with individuals, families, small groups, and organizations, Human Behavior in the Social Environment examines a different theoretical approach in each chapter from its historical and conceptual origins to its relevance to social work and clinical applications. Each chapter draws on a theoretical approach to foster understanding of normative individual human development and the etiology of dysfunctional behavior, as well as to provide guidance in the application of social work intervention. Edited by a team of scholars, Human Behavior in the Social Environment addresses the Council on Social Work Education's required competencies for accreditation (EPAS) and explores: Respondent Learning theory Operant Learning theory Cognitive-Behavioral theory Attachment theory Psychosocial theory Person-Centered theory Genetic theory Ecosystems theory Small Group theory Family Systems theory Organizational theory
Author: Federica Infantino
Publisher: Springer
ISBN: 1137469846
Category : Political Science
Languages : en
Pages : 104
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Book Description
This book explores the everyday practices of border control and implementation of mobility policy in the European Schengen area by analyzing consular visas services on the edges of the territory. Using an original case study, private contractors that implement EU visa policy on governments’ behalf, the author focuses on visa application centers located in Morocco and run by the two major contractors of European Member States, the transnational corporations VFSGlobal and TLSContact. The analysis builds on ethnographic research that encompasses the making of EU visa policy at the European, national and local levels. It aims at uncovering the reasons that have led to the adoption of outsourcing as a normal and legitimized mode to implement EU visa policy and the effects of that choice.
Author: Dolores Albarracin
Publisher: Psychology Press
ISBN: 1135626162
Category : Business & Economics
Languages : en
Pages : 1289
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Book Description
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Author: Paul A. M. Van Lange
Publisher: Guilford Publications
ISBN: 146255024X
Category : Medical
Languages : en
Pages : 658
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Book Description
This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior. What sets the book apart is its unique focus on the basic principles that guide theory building and research. Since work in the field increasingly transcends such boundaries as biological versus cultural or cognitive versus motivational systems, the third edition has a new organizational framework. Leading scholars identify and explain the principles that govern intrapersonal, interpersonal, intragroup, and intergroup processes, in chapters that range over multiple levels of analysis. The book's concluding section illustrates how social psychology principles come into play in specific contexts, including politics, organizational life, the legal arena, sports, and negotiation. New to This Edition *Most of the book is entirely new. *Stronger emphasis on the contextual factors that influence how and why the basic principles work as they do. *Incorporates up-to-date findings and promising research programs. *Integrates key advances in such areas as evolutionary theory and neuroscience.
Author: S. A. KELKAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120344847
Category : Computers
Languages : en
Pages : 588
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Book Description
Today, besides focusing on technology and internal organization of the company, it has become important for IT service providers to focus on their service quality and relationship with customers. This book has been designed to equip them with the knowledge, skills and attitudes to deliver quality services and maintain strong business relations with their customers. Presented in concise form, the book not only discusses the essentials of theory and best practices followed in the industry but also emphasizes the service improvement process. The book is aimed at students of Computer Science and Engineering, Information Technology, MCA, M.Sc. (IT) and MBA. Besides, it is equally useful for IT professionals and Trainers.
