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Author: David Kincaid
Publisher: University of Toronto Press
ISBN: 1442621656
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Author: David Kincaid
Publisher: University of Toronto Press
ISBN: 1442621656
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Author: Lars Frølund
Publisher: Elsevier
ISBN: 0128110015
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations. - Unveils insights of experts from BMW, DuPont, Ferrovial, IBM, Novo Nordisk, Rolls-Royce, Schlumberger, and Siemens - Presents the key challenges of university-industry collaboration and how world-leading companies tackle them - Describes the success-factors for working with universities, such as selecting focus areas, university partners and collaboration formats in a systematic way and having the right organizational support and evaluation criteria
Author: Douglas M. Lambert
Publisher: Supply Chain Management Inst
ISBN: 9780975994931
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Author: Alison Bettley
Publisher: SAGE
ISBN: 1847871054
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
`This reader is an outstanding piece of work. It captures the essence of operations management by providing an interesting and sometimes provoking set of readings. It also provides an excellent review of the topic. Its approach to operations management is both topical and comprehensive. The editors have done an outstanding job of including many of the significant recent developments in the area, particularly in the technology and operations strategy areas′ - Nigel Slack, Professor of Operations Strategy, Warwick University How have consumer demands, environmental and ethical concerns, the advancement of technology and the globalization of business changed and redefined operations management? This Reader explains new and emerging areas and re-evaluates some important mainstream issues. Leading specialists contribute their experiences and thoughts on four key areas. They are: - Strategy - makes the case for regarding operations as a strategic asset in their own right - Methodology - examines the myriad of approaches taken towards process improvement - Technology - asks why problems associated with the implementation of technology continue to dog organisations - Human Issues - repositions human input to the top of the operational agenda
Author:
Publisher:
ISBN:
Category : Computer bulletin boards
Languages : en
Pages : 272
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Book Description
Author:
Publisher: Nexus Strategic Partnerships Ltd.
ISBN: 9780954962913
Category : Education
Languages : en
Pages : 460
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Book Description
Commonwealth Education Partnership 2007 is an essential overview of the development of education systems in the Commonwealth, focusing on international collaborations and on the partnerships in member countries between government, NGOs and the private sector in education. Focuses in this edition: increasing access and the right to quality education; supporting teachers for quality education; resourcing; and education for the good of all. Published for the Commonwealth Secretariat by Nexus Partnerships.
Author:
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 148
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Book Description
Author: Chiara Bernardini
Publisher: Springer Nature
ISBN: 303157169X
Category :
Languages : en
Pages : 154
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Book Description
Author: Paul Wilkinson
Publisher: Routledge
ISBN: 1134244266
Category : Architecture
Languages : en
Pages : 246
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Book Description
Since the late 1990s, web-based collaboration technologies (‘project extranets’) have become increasingly widely used within the UK construction industry and are now routinely deployed on the design and construction of thousands of projects. The first book dedicated to the topic, this comprehensive guide will help current and future construction professionals understand, implement and use such systems more effectively. Cutting through the hype and jargon, it offers expert advice and guidance from an industry insider on choosing a software provider, key software features, hosting, legal issues, connectivity, achieving user buy-in and assessing the benefits.
Author: Douglas M. Lambert
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
