Pay-Per-Click Search Engine Marketing PDF Download
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Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
Get Book Here
Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author: Richard Stokes
Publisher: Entrepreneur Press
ISBN: 1599185342
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Author: Peter Kent
Publisher: John Wiley & Sons
ISBN: 0471754943
Category : Computers
Languages : en
Pages : 376
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Book Description
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Author: Boris Mordkovich
Publisher: Lulu.com
ISBN: 1411628179
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
Author:
Publisher: Bookboon
ISBN: 8776819159
Category :
Languages : en
Pages : 65
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Book Description
Author: Nik Maguire
Publisher:
ISBN: 9781789330366
Category :
Languages : en
Pages : 78
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Book Description
Beyond PPC - Ground-breaking strategies for digital marketing lead generation when pay per click fails Discover how to create new lead sources (even if you have never done PPC) Understand how to improve advert results Discover LinkedIn for B2B lead generation Understand features in Facebook beyond the Boost button Learn how to make your content go further What to do when your PPC leads dry up? Are you struggling to convert clicks from PPC? Is the price of Pay Per Click advertising too high? Do your keywords have too much competition? Do you want to find more customers with less completion and get more conversions? BEYOND PPC will teach you exactly that! If you have never ventured outside of SEO and google Ads then this book will provide a foundation for alternative lead generate strategies. Here's What You Get: Frameworks to the methodology of sales funnels, social media marketing, split testing and content marketing for lead generation A proven practice approach for getting more from your ads Understanding of how tailor your messaging based on your audiences mindset. Some alternative ways of getting leads your completion might have missed. Bonus One: Downloads to help you maximise your ad revenues and measure success. Bonus Two: Copy and Paste templates that have yielded results for lead generation! Bonus Three: Get the audio book for free from our dedicated website Are you ready to go beyond google PPC? Many people will be familiar with social media networks but few are aware of what lies just under the surface and how simple it is to generate new leads from them. Beyond PPC is not simply an overview of alternative networks for leads it provide a methodology and process on how to get the most from any new network where your potential customers may be. PPC so often relies on the customer already searching for a product or solutions, yet through these methodologies you will be discover ways to nurture potential customers into buying customers. Save yourself time! - This book takes accumulated learning and techniques, which have taken years to refine and develop. All to provide you with simple frameworks of how to generate new leads straight away without having to piece together solutions for yourself. This book is Free on Kindle Unlimited
Author: Kirk Williams
Publisher:
ISBN: 9780578770192
Category :
Languages : en
Pages :
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Book Description
Not all who ponder are lost. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (the what), but rather the framework of philosophy (the why). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300
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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Phil Robinson
Publisher: ClickThrough Marketing
ISBN: 1907603026
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.
