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Author: Guido Stein
Publisher: Emerald Group Publishing
ISBN: 1787435407
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you’re actually faced with. And Now What? helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job.
Author: Guido Stein
Publisher: Emerald Group Publishing
ISBN: 1787435407
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you’re actually faced with. And Now What? helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Colette Fagan
Publisher: Springer
ISBN: 0230307736
Category : Social Science
Languages : en
Pages : 186
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Book Description
This book examines the international trends and associated developments in gender equality policy including corporate governance such as gender quotas. International comparative analysis is combined with detailed analysis of eight European countries with different policy regimes and trajectories.
Author: Robert Murphy
Publisher: Weldon Owen
ISBN: 9781681884462
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation. A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations. Ever the entrepreneur, he pivoted to agriculture and built up a successful rice farm from scratch. After the war, Ricard rebuilt his brand anew and lay the groundwork for the global leader it is today. This is the story of Ricard’s extraordinary life, a timeless tale of adventure, business prowess, and endless adaptability. In addition to his successful spirits company, Ricard opened a popular racecar circuit; transformed Mediterranean islands into vacation destinations; and pursued his lifelong love of painting. With endless optimism, strategic acumen, and unwavering determination, Ricard navigated his way through turbulent political and economic times to create a successful business that has stood the test of time and now includes more than 35 international brands, from Absolut Vodka to Chival Regal.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 352
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Book Description
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author:
Publisher:
ISBN:
Category : France
Languages : en
Pages : 340
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Book Description
Author: Nick Kochan
Publisher: Springer
ISBN: 1349141143
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Author: California (State).
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 16
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Book Description
Received document entitled: APPLICATION FOR PERMISSION TO FILE REPLY IN SUPPORT OF AMICUS CURIAE BRIEF
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
