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Author: Hynek Jeřábek
Publisher: Taylor & Francis
ISBN: 1315533847
Category : Social Science
Languages : en
Pages : 161
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Book Description
The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.
Author: Hynek Jeřábek
Publisher: Taylor & Francis
ISBN: 1315533847
Category : Social Science
Languages : en
Pages : 161
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Book Description
The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.
Author: Paul Felix Lazarsfeld
Publisher:
ISBN:
Category :
Languages : en
Pages : 178
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Book Description
Author: Paul F. Lazarsfeld
Publisher: University of Chicago Press
ISBN: 9780226469614
Category : Social Science
Languages : en
Pages : 352
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Book Description
The eighteen essays in On Social Research and Its Language illustrate the diversity of Lazarsfeld's substantive, methodological, and organizational interests. Spanning the years 1933 to 1972, they encompass his own works of social research, as well as writings on methodology and the history and sociology of social research. Articles on methodology--observing, classifying and building typologies, analyzing the relations between variables, qualitative analysis, and macrosociology--form the bulk of the book. In addition, Raymond Boudon provides a revealing biography of Lazarsfeld and his influence on sociology.--Publisher description.
Author: Paul Felix Lazarsfeld
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 491
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Book Description
Author: Paul F. Lazarsfeld
Publisher: Glencoe, Ill : Free Press
ISBN:
Category : Social sciences
Languages : en
Pages : 664
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Book Description
Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435
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Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Mark Balnaves
Publisher: SAGE
ISBN: 9780761968047
Category : Mathematics
Languages : en
Pages : 276
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Book Description
This textbook gives a student-friendly introduction to quantitative research methods and basic statistics. The book also demonstrates how quantitative methods are used to investigate and solve real-life problems.
Author: Hynek Jeřábek
Publisher: Taylor & Francis
ISBN: 1040228062
Category : Social Science
Languages : en
Pages : 227
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Book Description
This book explains how the Columbia model of sociology, which was based on the methodology of P.F. Lazarsfeld, became a dominant sociological school of thought in American and European postwar sociology. Providing an overview of Lazarsfeld’s inventions and his methodological, organisational, and institutional innovations, it describes the means by which a particular model of sociology was gradually adopted in departments headed by Lazarsfeld and in the work of his successors. With attention to the use by Lazarsfeld of methodological texts published by prestigious publishing houses in his research and teaching, his activity in international organisations – including the UN – his collaboration with figures such as Robert K. Merton and Raymond Boudon, and his attempts to show how the roots of his empirical research methodology lay in the work of early European scholars, this volume shows how a particular sociological paradigm came to prevail over others for more than a decade. It will therefore appeal to scholars of sociology with interests in the history of the discipline and questions of research methodology.
Author: Marie Jahoda
Publisher: Routledge
ISBN: 1351506978
Category : Social Science
Languages : en
Pages : 122
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Book Description
"One of the main theses of the Marienthal study was that prolonged unemployment leads to a state of apathy in which the victims do not utilize any longer even the few opportunities left to them. The vicious cycle between reduced opportunities and reduced level of aspiration has remained the focus of all subsequent discussions." So begin the opening remarks to the English-language edition of what has become a major classic in the literature of social stratification.
Author: Alex Inkeles
Publisher:
ISBN: 9781258656058
Category :
Languages : en
Pages : 78
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Book Description
