Author: DR RITU TIWARI
Publisher: Archers & Elevators Publishing House
ISBN: 9386501309
Category : Antiques & Collectibles
Languages : en
Pages : 330

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Author: Marye Tharp
Publisher: Routledge
ISBN: 1317507495
Category : Business & Economics
Languages : en
Pages : 403

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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Author: Dr. Anita Maheshwari
Publisher: Shashwat Publication
ISBN: 9393557292
Category : Business & Economics
Languages : en
Pages : 95

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Book Description
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 668

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Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546

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Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 986

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Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 816

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Author: Haryanto, Jony
Publisher: IGI Global
ISBN: 1522509941
Category : Business & Economics
Languages : en
Pages : 290

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

Author: Stanton Peele
Publisher: Routledge
ISBN: 1134941501
Category : Psychology
Languages : en
Pages : 415

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Book Description
There is no simple threshold between the experience of drinking and the pleasure it can bring on the one hand and the pain and suffering caused by alcohol abuse on the other. But if we are to understand the role of alcohol in society, then at the very least we need to acknowledge the pleasure as well as the pain. Alcohol and Pleasure aims to bring together existing knowledge on the role of pleasure in drinking and determine whether the concept is useful for scientific understanding and policy consideration.

Author: Prisco Piscitelli
Publisher: Frontiers Media SA
ISBN: 2832534058
Category : Medical
Languages : en
Pages : 190

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