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Author: Robert Glazer
Publisher:
ISBN: 9781619615823
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.
Author: Robert Glazer
Publisher:
ISBN: 9781619615823
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.
Author: A. Michael Knemeyer
Publisher:
ISBN: 9780975994948
Category : Business logistics
Languages : en
Pages : 256
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Book Description
How can managers determine which types of partnerships will provide the best pay-offs? This book presents a partnership model which provides a structured and repeatable process to effectively and efficiently build and maintain tailored business relationships that may become an asset for executives looking for competitive advantage.
Author: Elizabeth Kathleen Briody
Publisher: Rowman & Littlefield
ISBN: 9780742560147
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Partnering for Organizational Performance explores the concepts and practices associated with the new, global reach of professional collaboration. Applied anthropologists Briody and Trotter bring together an array of key practitioners and academics whose work demystifies the dynamics and life-cycles of partnerships. The contributors offer in-depth analyses of cases that involve a variety of partners from the private, public, and non-profit sectors.
Author: Wei Jiang
Publisher: Springer Science & Business Media
ISBN: 3642539890
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
Author: Richard D. Farmer
Publisher: DIANE Publishing
ISBN: 0788178105
Category :
Languages : en
Pages : 58
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Book Description
Contains: 1999 criteria: core values, concepts, and framework, and key characteristics; item listing; leadership, strategic planning, customer and market focus, information and analysis, human resource focus, process management, and business results; glossary of key terms; item descriptions and comments; scoring system and guidelines; preparing the business overview; response guidelines; summary of business eligibility categories and restrictions. "One of the nation's most popular organizational improvement publications." "The single most influential document in the modern history of American business."
Author: United States. Office of National Drug Control Policy
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 318
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Book Description
Author: Hung-hsin Chen
Publisher: Universal-Publishers
ISBN: 1581122829
Category : Business & Economics
Languages : en
Pages : 636
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Book Description
Technological cooperation is not only costly and time consuming, but also has a high attrition rate. Most literature on strategic cooperation focuses mainly on issues related to cooperation formation and the reasons why firms form these cooperative partnerships. However, a successfully formed cooperation is not always managed well enough to achieve a satisfactory performance. The knowledge of cooperative formation is necessary, but insufficient to achieve a satisfactory performance. The literature suggests that scholars know little about the underlying factors affecting cooperative performance. A comprehensive literature review was conducted to establish the possible effects of key factors on the performance of international technological cooperation, and the possible relations between key factors. A qualitative pilot study was implemented to verify the practical relevance of those 12 key factors, of which 6 factors have a relatively more significant effect on performance than the other 6 factors. By applying theoretical modeling techniques, the research framework was then constructed according to the postulated relations between 7 key factors (6 relatively more significant factors and the focal concept, performance). Strictly based on the definition of key factors, measurement items of each key factor were carefully reviewed and selected. Following the process of structural equation modeling, the structural equation model in this research was constructed. Unlike most previous cooperation studies, a structural equation model allows researchers to examine simultaneously all the relations amongst key factors. The data were collected from mangers who had experience in managing a technological cooperative project with foreign partners, and were then analyzed by LISREL, a longstanding and widely distributed structural equation modeling computer program. The result suggests that symmetric opinions, commitment, dependence, relationships, partner analyses, and rewards have effects on the performance of international technological cooperation, which confirms the results of the thorough and comprehensive literature review and of the qualitative pilot study. In addition, in the structural equation model of this research, relationships and rewards have effects on commitment, and partner analyses and rewards have effects on dependence, which are also consistent with the literature review. The findings have contributed to theory advancement in cooperation studies, and to the knowledge of international business. Managerial implications from the findings also provide advices, which managers can proactively take, to avoid the odds of success.
Author: Jim Clemmer
Publisher: Jim Clemmer
ISBN: 9781894933582
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Pathways to Performance is loaded with hundreds of practical how-to points ("Pathways and Pitfalls") in two parallel paths - strategies for team or organization improvement along with their complementary techniques for personal transformation. Topics include: * Wandering Off the Improvement Trail: The Deadly Dozen Failure Factors * The High-Performance Balance: Managing Things, Leading People * Self Leadership: It All Starts With You * The Big Picture: A Map to Improvement Pathways and Passages * Focus and Context: Vision, Values, and Purpose * Innovation and Organizational Learning * Establishing Goals and Priorities, Getting Organized, and Managing Time * Improvement Planning and Implementation * Change Checkpoints and Improvement Milestones Pathways to Performance blends personal and professional experiences with extensive research, insightful quotations, dollops of humor, and simple conceptual models. This easy-to-read, comprehensive book shows you how to improve yourself in step with the changes you're making to your team or organization - propelling you and your organization down the path of truly effective improvement.
Author: Stefan Verweij
Publisher: Edward Elgar Publishing
ISBN: 1800889208
Category : Political Science
Languages : en
Pages : 257
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Book Description
This timely book questions the premise that Public-Private Partnerships (PPPs) have a performance advantage over traditionally procured projects, an assumption that motivates policymakers worldwide to enter into such contracts. Taking stock of novel research comparing the differences in performance between PPP and traditionally procured infrastructure projects and services, the chapters in this book thoughtfully scrutinise this supposed advantage.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1058
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Book Description
