Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

Get Book Here

Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

yesterday i was the moon

yesterday i was the moon PDF Author: Noor Unnahar
Publisher: Clarkson Potter
ISBN: 0525576010
Category : Poetry
Languages : en
Pages : 162

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Book Description
Noor Unnahar is a young female voice with power and depth. The Pakistani poet's moving, personal work collects and makes sense of the phases of collapsing and rebuilding one's self on the treacherous modern path from teenager to adult. Tinged with the heartbreak of a broken home and the complexity of a rich cultural background, yesterday i was the moon stands out from the Insta-poetry crowd as a collection worth keeping. yesterday i was the moon centers around themes of love and emotional loss, the catharsis of creating art, and the struggle to find one's voice. Noor's poetry ranges from succinct universal truths to flowery prose exploring her heritage, what it means to find a physical and emotional home, and the intimate and painful dance of self-discovery. Her poetry and art has already inspired thousands of fans on Instagram to engage with her words through visual journal entries and posts of their own, and her fan base only continues to grow.

Find Your Voice

Find Your Voice PDF Author: Noor Unnahar
Publisher: National Geographic Books
ISBN: 0525576037
Category : Diaries
Languages : en
Pages : 0

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Book Description
From Pakistani poet and Instagram darling Noor Unnahar comes a journal that encourages writers to explore their inner poet, through a variety of evocative and thought-provoking prompts, using Noor's captivating voice as a guide. This journal is where pop poetry and creative inspiration meet. With more than 100 writing prompts influenced by Noor's handwritten poetry and enchanting collages, this journal allows writers to explore their writing style and funnel it into meaningful, cathartic, provocative poetry.

Anagram Solver

Anagram Solver PDF Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719

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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

New Names for Lost Things

New Names for Lost Things PDF Author: Noor Unnahar
Publisher: Andrews McMeel Publishing
ISBN: 1524875686
Category : Poetry
Languages : en
Pages : 139

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Book Description
An all-new illustrated poetry collection from the bestselling author of yesterday i was the moon, New Names for Lost Things combines Noor Unnahar’s powerful poetic voice and her signature collage-style visual art for a book of highly personal reflections on loss, inheritance, and what is left behind on the nonlinear path to becoming who you are meant to be.

Eco-Resin Crafts

Eco-Resin Crafts PDF Author: Hazel Oliver
Publisher: CICO Books
ISBN: 9781800650985
Category :
Languages : en
Pages : 128

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Book Description
Resin craft is a great way to make beautiful items for your home and jewelry for yourself or others. Hazel Oliver is the name behind Badger & Birch, whose eco-friendly practices include using solvent free and non-toxic resin, and incorporating natural waste such as mussel and oyster shells from her local restaurant, as well as natural minerals, gemstones, and crystals. In this her first book, Hazel shows you the basics of resin craft, including mixing and pouring, making molds, and finishing your pieces. The 30 projects include cups, trays, boxes, and other items for the home, as well as molded jewelry pieces in shell shapes and other natural forms. The soft colors, natural elements and beautiful finish of Hazel's work will inspire you to take up this flourishing new craft, or give you new ideas if you are already a keen resin crafter.

Fresh from the Farm 6pk

Fresh from the Farm 6pk PDF Author: Rigby
Publisher:
ISBN: 9781418914219
Category :
Languages : en
Pages : 0

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Book Description


Dark Star Rising

Dark Star Rising PDF Author: Gary Lachman
Publisher: Penguin
ISBN: 0143132067
Category : Body, Mind & Spirit
Languages : en
Pages : 258

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Book Description
Within the concentric circles of Trump's regime lies an unseen culture of occultists, power-seekers, and mind-magicians whose influence is on the rise. In this unparalleled account, historian Gary Lachman examines the influence of occult and esoteric philosophy on the unexpected rise of the alt-right. Did positive thinking and mental science help put Donald Trump in the White House? And are there any other hidden powers of the mind and thought at work in today's world politics? In Dark Star Rising: Magick and Power in the Age of Trump, historian and cultural critic Gary Lachman takes a close look at the various magical and esoteric ideas that are impacting political events across the globe. From New Thought and Chaos Magick to the far-right esotericism of Julius Evola and the Traditionalists, Lachman follows a trail of mystic clues that involve, among others, Norman Vincent Peale, domineering gurus and demagogues, Ayn Rand, Pepe the Frog, Rene Schwaller de Lubicz, synarchy, the Alt-Right, meme magic, and Vladimir Putin and his postmodern Rasputin. Come take a drop down the rabbit hole of occult politics in the twenty-first century and find out the post-truths and alternative facts surrounding the 45th President of the United States with one of the leading writers on esotericism and its influence on modern culture.

Discovering Nutrition

Discovering Nutrition PDF Author: Paul M. Insel
Publisher: Jones & Bartlett Learning
ISBN: 9780763735555
Category : Health & Fitness
Languages : en
Pages : 870

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Book Description
This second edition has been updated by include MyPyramid and the 2005 Dietary Guidelines as well as coverage of material such as digestion, metabolism, chemistry and life cycle nutrition.

Kumba Africa

Kumba Africa PDF Author: Sampson Ejike Odum
Publisher: iUniverse
ISBN: 1663205043
Category : Fiction
Languages : en
Pages : 123

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Book Description
‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.