Champion of the Lark PDF Download
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Author: Robert R. Ebert
Publisher: McFarland
ISBN: 1476602026
Category : Transportation
Languages : en
Pages : 198
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Book Description
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.
Author: Robert R. Ebert
Publisher: McFarland
ISBN: 1476602026
Category : Transportation
Languages : en
Pages : 198
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Book Description
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.
Author: J. “Kelly” Flory, Jr.
Publisher: McFarland
ISBN: 0786452307
Category : Transportation
Languages : en
Pages : 1049
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Book Description
From the resumption of automobile production at the close of World War II through the 1950s, the American auto industry would see the births and deaths of several manufacturers, great technological advances, and an era of dramatic styling as a prospering nation asserted its growing mobility. Cars of this period are among the most iconic vehicles ever built in the United States: the 1949 Ford, the remarkable Studebaker designs of 1950 and 1953, the 1955-1957 Chevrolets, the "Forward Look" Chrysler products, the ill-fated Edsel and many others. This comprehensive reference book details every model from each of the major manufacturers (including independents such as Kaiser-Frazer and Crosley but excluding very low-volume marques such as Tucker) from model years 1946 through 1959. Year by year, it provides an overview of the industry and market, followed by an individual report on each company: its main news for the year (introductions or cancellations of models, new engines and transmissions, advertising themes, sales trends etc.); its production figures and market status; and its powertrain offerings, paint colors and major options. The company's models are then detailed individually with such information as body styles, prices, dimensions and weights, standard equipment and production figures. Nearly 1,000 photographs are included.
Author: Troy Paiva
Publisher:
ISBN: 9781610606530
Category : Automobile travel
Languages : en
Pages : 140
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Book Description
A stunningly photographed examination of the roadside icons that dot America's landscape. Lost America celebrates the boom-to-bust towns, aircraft bone yards, and filling stations of days past that were sacrificed at the altars of speed and technology and relegated to windswept desert plains and abandoned fields. The eye-catching and memorable photography is complemented with a succinct text history that details the rise and fall of each subject. The result is an impressive tour of an America still standing, yet largely forgotten.
Author: Norm Mort
Publisher: David and Charles
ISBN: 178711838X
Category :
Languages : en
Pages : 235
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Book Description
The independent automakers who had survived the depression of the 1930s had flexibility and enough capital from the war to be the first to launch all-new models for a car-starved nation. So lucrative was the American post-war car market that new automobile companies were also formed to cash in on the pent-up demand for new cars. This is their story told through text and the use of contemporary brochures, period literature, factory photos, road test info, and over 90 new, previously unpublished colour photos of restored examples to relate the importance of these historic vehicles.
Author: Will Bodine
Publisher:
ISBN: 9780692594209
Category :
Languages : en
Pages : 125
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Book Description
Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
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Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author: Dennis Adler
Publisher: Motorbooks
ISBN: 0760319286
Category : Packard automobile
Languages : en
Pages : 160
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Book Description
Foreword by Jay Leno. The author delivers the complete history of this magnificent marque, from Packard's first Model A horseless carriage of 1899, to the company's final days in 1958. Archival black-and-white photographs, stunning new color photos, and a thorough and well-researched text guide you through Packard's stylish lineup.
Author: Jan Young
Publisher: Lulu.com
ISBN: 1105168018
Category : Crafts & Hobbies
Languages : en
Pages : 325
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Book Description
TW Index is a complete and detailed index of everything that has appeared in the SDC Turning Wheels magazine since its inception in 1972. Of greatest importance are the advice items that are indexed by subject (engines, brakes, steering, etc.), model AND year including all individual letters that appear in the Co-Operator column. Historical items are also indexed by subject as well as by the vehicle (model and year) they relate to. If you own, for instance, a 1959 Hawk, TW Index will give you instant access to everything that has been published about your car and much more. Each listing, of course, refers you to the specific issue of "Turning Wheels" and cites the page on which the item begins. Rated "excellent" by Fred Fox and Bob Palma. Volume 1 of Turning Wheels Index includes issues of Turning Wheels from 1972 through 1992 with 10,711 references on 159 pages. Volume 2 includes 1993 through 2009 with 9,995 references on 158 pages.
Author: Jan Young
Publisher: Lulu.com
ISBN: 0557057507
Category : Reference
Languages : en
Pages : 105
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Book Description
The Studebaker Bibliography was developed with the intent of cataloging as much as possible of the available Studebaker literature. Our goal was to make information accessible to current and future historians as well as casual readers. The bibliography lists 321 books (both fiction and nonfiction), 1,784 magazine articles and 2,768 newspaper articles. All are related to the Studebaker Corporation, its founders, officers, employees, dealers, subsidiaries, or vehicles, and nearly all of it is available free (or inexpensively) from your local libraryâs interlibrary loan program!
Author: Lou Phillips
Publisher: Xlibris Corporation
ISBN: 1456892940
Category : Reference
Languages : en
Pages : 694
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Book Description
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