"Ask the Man Who Owns One"

Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283

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Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

"Ask the Man Who Owns One"

Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283

Get Book Here

Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Packard, Ask the Man who Owned One

Packard, Ask the Man who Owned One PDF Author: Otto A. Schroeder
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 394

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Packard

Packard PDF Author: Beverly Rae Kimes
Publisher: Automobile Quarterly Publications
ISBN: 9780971146815
Category : Automobile industry and trade
Languages : en
Pages : 0

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Book Description
Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.

The Detroiter

The Detroiter PDF Author:
Publisher:
ISBN:
Category : Detroit (Mich.)
Languages : en
Pages : 1090

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The World's Work

The World's Work PDF Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 844

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Life

Life PDF Author:
Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 1202

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The Spur

The Spur PDF Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 1008

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The 100 Greatest Advertisements 1852-1958

The 100 Greatest Advertisements 1852-1958 PDF Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266

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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Digest

Digest PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1014

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Theatre Magazine

Theatre Magazine PDF Author: W. J. Thorold
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 866

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