Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
"Ask the Man Who Owns One"
Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Packard, Ask the Man who Owned One
Author: Otto A. Schroeder
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 394
Book Description
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 394
Book Description
Packard
Author: Beverly Rae Kimes
Publisher: Automobile Quarterly Publications
ISBN: 9780971146815
Category : Automobile industry and trade
Languages : en
Pages : 0
Book Description
Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.
Publisher: Automobile Quarterly Publications
ISBN: 9780971146815
Category : Automobile industry and trade
Languages : en
Pages : 0
Book Description
Only the legendary Packard could command a book of such scope and expense. This monumental work has required ten years of research, documentation and photography. It represents many more decades of collecting Packard automobiles, facts, photographs, technical data and information to record for all time every aspect, every model, every achievement of the Packard motor car and the men who made its name an emblem and international byword for taste and refinement in automotive design and engineering. Over three years were spent in intensive writing, checking, cross-checking, rewriting, coordinating, editing, and winnowing thousands of rare and unpublished historic photographs. This volume represents the scholarly efforts of sixteen contributors and was written by ten highly qualified authorities on Packard lore.Winner of a Cugnot Award.
The Detroiter
Author:
Publisher:
ISBN:
Category : Detroit (Mich.)
Languages : en
Pages : 1090
Book Description
Publisher:
ISBN:
Category : Detroit (Mich.)
Languages : en
Pages : 1090
Book Description
The World's Work
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 844
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 844
Book Description
Life
Author:
Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 1202
Book Description
Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 1202
Book Description
The Spur
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 1008
Book Description
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 1008
Book Description
The 100 Greatest Advertisements 1852-1958
Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Digest
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1014
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1014
Book Description
Theatre Magazine
Author: W. J. Thorold
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 866
Book Description
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 866
Book Description