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Author: Kathleen Hall Jamieson
Publisher: Oxford University Press
ISBN: 0199762414
Category : Political Science
Languages : en
Pages : 605
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Book Description
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Author: Kathleen Hall Jamieson
Publisher: Oxford University Press
ISBN: 0199762414
Category : Political Science
Languages : en
Pages : 605
Get Book Here
Book Description
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Author: Kathleen Hall Jamieson
Publisher: Oxford University Press, USA
ISBN: 0195089405
Category : Political Science
Languages : en
Pages : 298
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Book Description
A breakthrough account of how women can overcome the social binds that block their success. As Kathleen Hall Jamieson explores society's interlaced traps and restrictions, she draws on hundreds of interviews with women from all walks of life to show the ways they can cut through the restrictions.
Author: Peter Louis Goldman
Publisher:
ISBN:
Category : History
Languages : en
Pages : 448
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Book Description
Newsweek magazine's election reporters expose the inside stories and scandals of the 1988 campaign.
Author: Kathleen Hall Jamieson
Publisher: Oxford University Press, USA
ISBN: 9780195085532
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.
Author: Smithsonian Institution
Publisher:
ISBN:
Category : History
Languages : en
Pages : 242
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Book Description
Presents information on how presidential campaigns work including the primary election, party conventions, presidential debates, and polling, as well as the role of independent candidates.
Author: Kathleen Hall Jamieson
Publisher: Oxford University Press, USA
ISBN: 019506660X
Category : Campaign debates
Languages : en
Pages : 273
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Book Description
Do Presidential Debates really make issues more central to the campaign, or are they merely joint press conferences in which pre-packaged slogans hold sway? This work places contemporary debates in their historical context, tracing their development in the American political tradition from the eighteenth century to the present. The authors conclude with thoughtful recommendations designed to preserve the best elements of traditional debate while adapting to the requirements of the broadcast age. Book jacket.
Author: Joe McGinniss
Publisher:
ISBN: 9780671834371
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 452
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Book Description
Author: Joseph N. Cappella
Publisher: Oxford University Press on Demand
ISBN: 0195090640
Category : History
Languages : en
Pages : 335
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Book Description
Jamieson and Cappella examine how the media cover political campaigns and significant legislation. They conclude that by focusing on the game rather than the substance the media are engendering cynicism amongst the general public.
Author: Eric Draper
Publisher: University of Texas Press
ISBN: 0292745478
Category : Photography
Languages : en
Pages : 241
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Book Description
Presents a behind-the-scenes view of the presidency of George W. Bush, from meetings with troops in war zones to relaxed times with his family to important meetings with his inner circle.
