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Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212
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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212
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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author: Richard Watts
Publisher: Lexington Books
ISBN: 9780739108567
Category : History
Languages : en
Pages : 206
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Book Description
In Packaging Post/Coloniality, Richard Watts breaks from convention and reads Francophone books by their covers, focusing on the package over the content. Watts looks at the ways that the 'paratext'--the covers, illustrations, promotional summaries, epigraphs, dedications, and prefaces or forewords that enclose the text--mediates creative works by writers from sub-Saharan Africa, the Maghreb, the Caribbean, and Southeast Asia whose place in the French literary institution was and remains a source of conflict. In order to be acceptable for French bookstore shelves, the novels, essays, and collections of poetry created in colonial territories were deemed to need explanation and sponsorship by an authority in the field. Watts finds the French mission civilisatrice, or 'civilizing mission, ' manifest in prefaces, introductions, and dedications inserted in the books that appeared in the metropole during the height of French imperialism. In the postcolonial era, book packaging reveals a struggle to reverse the power dynamic: Francophone writers introduced each others' texts, yet books still appeared with covers promoting stereotypical images of the Francophone world. This fascinating journey through a particular cultural history of the book is a unique take on the quest for a literary identity. Watts concludes his study by looking at English mediations of Francophone works, with a chapter on reading and teaching Francophone literature in translation.
Author: National Conference on Weights and Measures
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 128
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Book Description
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: National Conference on Weights and Measures
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 48
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Book Description
Author: Omada King
Publisher: Xlibris Corporation
ISBN: 1479781185
Category : Religion
Languages : en
Pages : 319
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Book Description
In a world in constant fl ux, creativity and innovation are essential qualities for successful individuals, executives, and industry leading companies. In The Making Identity, Omada King, in his characteristic and unique style intertwines intellectual and industry ideas and concepts with scriptural insights and revelations in a very humble and honest, but frank, inspiring and persuasive way to give the reader and his audience an interesting, informative and profi table experience. The Making Identity: Passwords to Personal Success and Global Transformation will help you understand: Why you must accept personal responsibility and be part of the irresistible and phenomenal wave of socioeconomic, political and spiritual revolution and transformation that has taken on our nation and the world, How to leverage an individual, cultural, corporate, spiritual and national identity, How to attain and advance peacefully and comprehensively in your pursuit of true fulfi llment, How to acquire and maintain strategic advantage to achieve your purpose, objectives, and goals through ingenuity and innovation, How to create and distribute values and products, and gain visibility, promotion, and profi tability in a crowded world without stress or cutting corners, And many more It is guaranteed that if you read this book with an open mind and a sense of responsibility, you will gain insights and ideas, and develop concepts and guiding principles that will take you beyond where you are to a world of unlimited possibilities, excellence, productivity, profi tability, and security that our hearts crave for. Lets begin, and you will fi nd out!
Author: United States. National Bureau of Standards
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 56
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Book Description
Author: National Conference on Weights and Measures
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 44
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Book Description
Author: Edward Denison
Publisher: Rotovision
ISBN: 2880463890
Category : Boxes
Languages : en
Pages : 174
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Book Description
'The CD-ROM which accompanies the book ... provides a digital version of the templates, which can be used as they are or as a basis for new design' -- jacket.
Author: United States. Food and Drug Administration
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 328
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Book Description
