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Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553
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Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553
Get Book Here
Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: Charles Warner
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 472
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Author:
Publisher:
ISBN:
Category : Confectionery
Languages : en
Pages : 1070
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Author: Cindy Manchester
Publisher:
ISBN: 9781936875016
Category :
Languages : en
Pages : 134
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Book Description
Are you a Director, Influencer, Relator or a Thinker? We each have a personality style that dictates our actions and, more importantly, helps us make decisions. Dig up the DIRT on your prospects and clients. Learn what makes them tick. Find their M.O. and become a super sleuth of sales.After reading P.I. Selling, you will never walk into a sales opportunity blind again. A new world of clues will open up to you, helping you detect and identify the personality styles of your clients, friends and family. Once identified, you will be able to communicate in the client's preferred style and quickly find their triggers to close the deal.Plus! Close the Generational Gap by identifying the DIRT in each generation! No matter their age, no matter their personality type, your P.I. Selling techniques will give you the ultimate competitive edge!
Author: Matt Parker
Publisher: Penguin
ISBN: 0593084691
Category : Mathematics
Languages : en
Pages : 337
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Book Description
#1 INTERNATIONAL BESTSELLER AN ADAM SAVAGE BOOK CLUB PICK The book-length answer to anyone who ever put their hand up in math class and asked, “When am I ever going to use this in the real world?” “Fun, informative, and relentlessly entertaining, Humble Pi is a charming and very readable guide to some of humanity's all-time greatest miscalculations—that also gives you permission to feel a little better about some of your own mistakes.” —Ryan North, author of How to Invent Everything Our whole world is built on math, from the code running a website to the equations enabling the design of skyscrapers and bridges. Most of the time this math works quietly behind the scenes . . . until it doesn’t. All sorts of seemingly innocuous mathematical mistakes can have significant consequences. Math is easy to ignore until a misplaced decimal point upends the stock market, a unit conversion error causes a plane to crash, or someone divides by zero and stalls a battleship in the middle of the ocean. Exploring and explaining a litany of glitches, near misses, and mathematical mishaps involving the internet, big data, elections, street signs, lotteries, the Roman Empire, and an Olympic team, Matt Parker uncovers the bizarre ways math trips us up, and what this reveals about its essential place in our world. Getting it wrong has never been more fun.
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 1312
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Author: Business Data Bureau, Indianapolis
Publisher:
ISBN:
Category :
Languages : en
Pages : 452
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Author: Frank E. Fehlman
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 392
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1604
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Author: Pennsylvania. Dept. of Agriculture. Dairy and Food Division
Publisher:
ISBN:
Category :
Languages : en
Pages : 1242
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