Author: Gini Stephens Frings
Publisher:
ISBN: 9780130806413
Category : Design
Languages : en
Pages : 406
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Book Description
Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.
Author: Tim Edwards
Publisher: Routledge
ISBN: 1136866612
Category : Design
Languages : en
Pages : 189
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Book Description
The study of fashion has exploded in recent decades, yet quite what this all means, quite where it might take us, is not clear. This new book helps to bring fashion into focus, with a comprehensive guide to the key theories, perspectives and developments in the field. Fashion in Focus is the ideal companion for students in the arts and social sciences, especially those studying issues such as fashion, gender, sexuality and consumer culture.
Author: Charlene Gallery
Publisher: Taylor & Francis
ISBN: 1040037178
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Author: Alison Gwilt
Publisher: Bloomsbury Publishing
ISBN: 1350058157
Category : Design
Languages : en
Pages : 329
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Book Description
Global Perspectives on Sustainable Fashion showcases the global fashion industry's efforts to reduce the negative impacts associated with fashion production and consumption. Illustrated throughout with infographics, photographs and diagrams of creative works, eighteen essays focus on six regions, examining sustainable fashion in the context of local, cultural and environmental concerns. Also included are 18 regional 'Spotlight' sections highlighting the differences and similarities across regions by concentrating on examples of best practice, design innovation and impact on the community.
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Kate Fletcher
Publisher: Routledge
ISBN: 1134082959
Category : Design
Languages : en
Pages : 324
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Book Description
The clothing industry employs 25 million people globally contributing to many livelihoods and the prosperity of communities, to women’s independence, and the establishment of significant infrastructures in poorer countries. Yet the fashion industry is also a significant contributor to the degradation of natural systems, with the associated environmental footprint of clothing high in comparison with other products. Routledge Handbook of Sustainability and Fashion recognizes the complexity of aligning fashion with sustainability. It explores fashion and sustainability at the levels of products, processes, and paradigms and takes a truly multi-disciplinary approach to critically question and suggest creative responses to issues of: • Fashion in a post-growth society • Fashion, diversity and equity • Fashion, fluidity and balance across natural, social and economic systems This handbook is a unique resource for a wide range of scholars and students in the social sciences, arts and humanities interested in sustainability and fashion.
Author: Kate Bush
Publisher: Hodder Education
ISBN: 1510449310
Category : Study Aids
Languages : en
Pages : 289
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Book Description
Exam board: AQA Level: A-level Subject: Design and Technology First teaching: September 2017 First exams: Summer 2019 Target success in AQA A-level Fashion and Textiles with our proven formula for effective, structured revision; key content coverage of both papers - Technical Principles and Designing and Making Principles - is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge. With My Revision Notes, every student can: - Plan and manage a successful revision programme using the topic-by-topic planner - Consolidate subject knowledge by working through clear and focused content coverage - Improve exam technique, including interpretation and application, through practice questions, sample answers and exam tips
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 1529420334
Category : Design
Languages : en
Pages : 487
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Book Description
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Author: Olga Gurova
Publisher: Routledge
ISBN: 1135020302
Category : Social Science
Languages : en
Pages : 200
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Book Description
This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.
Author: Jelka Geršak
Publisher: Woodhead Publishing
ISBN: 0081027729
Category : Technology & Engineering
Languages : en
Pages : 392
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Book Description
This second edition of Design of Clothing Manufacturing Processes comprehensively addresses the design and planning of clothing manufacturing processes, beginning with the classification of clothing and discussion of its market, clothing sizing systems, and the key issues involved in developing a fashion collection. Special emphasis is placed on production planning and control, with detailed coverage of the processes of design, pattern making and cutting, joining techniques, work analysis, clothing manufacturing planning, and the behaviour, performance, and quality of materials critical to the development, planning, and control of manufacturing processes and the sale of garments. With its descriptions of the rapid, integrated, and flexible manufacturing systems of today, driven by demand information, this book explains how new supply chain models and manufacturing processes can lead to a much quicker route from design to distribution. This new edition is updated with important new research and topics, including digital fashion incorporating scientific aspects of fabric modelling, simulation and digital fitting, and the performance of seams as an important criterion for the quality and appearance of clothing. - Considers in detail the design of clothing classification and sizing systems - Comprehensively presents the requirements of digital fashion, the terminology used for virtual garment, fabric modelling for virtual clothing simulation, and digital fitting - Covers the production planning in all aspects of clothing production from design and pattern making to manufacture - Provides a thorough review and description of quality requirements for clothing materials - Looks in detail at the performance of stitched seams, from the theoretical basis for determining seam strength and the parameters that affect seam strength, to the phenomenon of seam pucker
