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Author: Ari-Veikko Anttiroiko
Publisher: Routledge
ISBN: 1135129894
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Author: Ari-Veikko Anttiroiko
Publisher: Routledge
ISBN: 1135129894
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Category : Political Science
Languages : en
Pages : 340
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Book Description
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Author: Stephanie Hemelryk Donald
Publisher: Routledge
ISBN: 1135890072
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.
Author: Merritt Polk
Publisher: Routledge
ISBN: 1317604571
Category : Architecture
Languages : en
Pages : 212
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Book Description
At the current time, many issues and problems within sustainable urban development are managed within traditional disciplinary and organizational structures. However, problems such as, climate change, resource constraints, poverty and social tensions all exceed current compartmentalization of policy-making, administration and knowledge production. This book provides a better understanding of how researchers and practitioners together can co-produce knowledge to better contribute to solving the complex challenges of reaching sustainable urban futures. It is written for academic and professional audiences working with urban planning and sustainable cities around the world. Co-producing Knowledge is presented, by way of introduction, as a non-linear, collaborative approach to knowledge production which combines interdisciplinary, transdisciplinary, cross sector and policy approaches to societal problem solving. Examples are taken from Cape Town, Gothenburg, Kisumu, Manchester, Melbourne and a selection of cities in Southeast Asia. Each city chapter discusses the drivers and motivations behind knowledge co-production and gives concrete examples of activities and approaches that have been used to promote sustainable urban futures. Each chapter is written to promote mutual learning from the approaches that are already in use. Building upon these city cases, the conclusions outline an international practice and research agenda aimed at strengthening the promotion and implementation of the knowledge co-production for sustainability across diverse urban development contexts. This book provides an overview of the diverse driving forces behind co-production, and their specific contexts and constraints in a variety of cosmopolitan urban contexts. Some of these include institutional and cross-sector barriers to co-production, the need for learning across diverse levels and contexts, and strategies for balancing scientific excellence with the needs of societal change. This book offers valuable lessons regarding the concrete implications and potential impact that co-production processes can have for different user groups, such as planners, politicians, researchers, business interests and NGOs in different urban development contexts.
Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110741105
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.
Author: Bayraktar, Ahmet
Publisher: IGI Global
ISBN: 1522505806
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Mary Pattillo
Publisher: University of Chicago Press
ISBN: 0226649334
Category : Social Science
Languages : en
Pages : 403
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Book Description
In Black on the Block, Mary Pattillo—a Newsweek Woman of the 21st Century—uses the historic rise, alarming fall, and equally dramatic renewal of Chicago’s North Kenwood–Oakland neighborhood to explore the politics of race and class in contemporary urban America. There was a time when North Kenwood–Oakland was plagued by gangs, drugs, violence, and the font of poverty from which they sprang. But in the late 1980s, activists rose up to tackle the social problems that had plagued the area for decades. Black on the Block tells the remarkable story of how these residents laid the groundwork for a revitalized and self-consciously black neighborhood that continues to flourish today. But theirs is not a tale of easy consensus and political unity, and here Pattillo teases out the divergent class interests that have come to define black communities like North Kenwood–Oakland. She explores the often heated battles between haves and have-nots, home owners and apartment dwellers, and newcomers and old-timers as they clash over the social implications of gentrification. Along the way, Pattillo highlights the conflicted but crucial role that middle-class blacks play in transforming such districts as they negotiate between established centers of white economic and political power and the needs of their less fortunate black neighbors. “A century from now, when today's sociologists and journalists are dust and their books are too, those who want to understand what the hell happened to Chicago will be finding the answer in this one.”—Chicago Reader “To see how diversity creates strange and sometimes awkward bedfellows . . . turn to Mary Pattillo's Black on the Block.”—Boston Globe
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838
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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Ira Katznelson
Publisher: Pantheon
ISBN: 0307833402
Category : Political Science
Languages : en
Pages : 360
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Book Description
The urban crisis of the 1960s revived a dormant social activism whose protagonists placed their hoped for radical change and political effectiveness in community action. Ironically, the insurgents chose the local community as their terrain for a political battle that in reality involved a few strictly local issues. They failed to achieve their goals, Ira Katznelson argues, not so much because they had chosen their ground badly but because the deep split of the American political landscape into workplace politics and community politics defeats attempts to address grievances or raise demands that break the rules of bread-and-butter unionism on the one hand or of local politics on the other. A fascinating record of the encounter between today’s reformers—the community activists—and the powers they challenge. City Trenches is also a probing analysis of the causes of urban instability. Katznelson anatomizes the unique workings of the American urban system which allow it to contain opposition through “machine” politics and, as a last resort, institutional innovation and co-optation, for example, the authorities’ own version of decentralization used in the 1960s as a counter to a “community control.” Washington Heights–Inwood, a multi-ethnic working-class community in northern Manhattan, provides the setting for an absorbing close-up view of the historical evolution of local politics: the challenge to the system in the 1960s and its reconstitution in the 1970s.
Author: Alberto Vanolo
Publisher: Taylor & Francis
ISBN: 131733776X
Category : Architecture
Languages : en
Pages : 218
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Book Description
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
