Author: John R. Levine
Publisher: Wiley
ISBN: 9780764532399
Category : Computers
Languages : en
Pages : 0
Book Description
With more than 1,000 pages of insider tips and insights on broadband connections, browsers, Web design, and e-commerce, Internet Secrets, 2nd Ed., brings you the tricks of the cybertrade from an expert, best-selling author, John Levine. Completely updated with coverage of all the latest technologies, this comprehensive book is all you need to make the Web work for you. What are its secrets? * Filtering out spam * News about Usenet newsgroups * HTML, XML, and scripting snippets * System fireproofing with firewalls And there's more. The CD-ROM gives you the leading Internet tools and utilities: WS_FTP, WinZip, and Acrobat Reader to name a few. The most comprehensive book on the market, Internet Secrets, 2nd Ed. uncovers the poorly documented features and functions that only Internet pros know.
Internet Secrets
Author: John R. Levine
Publisher: Wiley
ISBN: 9780764532399
Category : Computers
Languages : en
Pages : 0
Book Description
With more than 1,000 pages of insider tips and insights on broadband connections, browsers, Web design, and e-commerce, Internet Secrets, 2nd Ed., brings you the tricks of the cybertrade from an expert, best-selling author, John Levine. Completely updated with coverage of all the latest technologies, this comprehensive book is all you need to make the Web work for you. What are its secrets? * Filtering out spam * News about Usenet newsgroups * HTML, XML, and scripting snippets * System fireproofing with firewalls And there's more. The CD-ROM gives you the leading Internet tools and utilities: WS_FTP, WinZip, and Acrobat Reader to name a few. The most comprehensive book on the market, Internet Secrets, 2nd Ed. uncovers the poorly documented features and functions that only Internet pros know.
Publisher: Wiley
ISBN: 9780764532399
Category : Computers
Languages : en
Pages : 0
Book Description
With more than 1,000 pages of insider tips and insights on broadband connections, browsers, Web design, and e-commerce, Internet Secrets, 2nd Ed., brings you the tricks of the cybertrade from an expert, best-selling author, John Levine. Completely updated with coverage of all the latest technologies, this comprehensive book is all you need to make the Web work for you. What are its secrets? * Filtering out spam * News about Usenet newsgroups * HTML, XML, and scripting snippets * System fireproofing with firewalls And there's more. The CD-ROM gives you the leading Internet tools and utilities: WS_FTP, WinZip, and Acrobat Reader to name a few. The most comprehensive book on the market, Internet Secrets, 2nd Ed. uncovers the poorly documented features and functions that only Internet pros know.
Our Internet Secrets
Author: Andrew Grant
Publisher:
ISBN: 9781921630019
Category : Business enterprises
Languages : en
Pages : 256
Book Description
Finally, internationally renowned internet experts Andrew and Daryl Grant are joined by their friends and colleagues to provide you with the inside secrets to financial freedom on the internet. In this Breakthrough book Australia's leading experts on making money online provide you with a step by step, easy to follow guide to how an internet newbie can take control of their financial future by having multiple streams of online income. You learn the same techniques and strategies that they have used to produce millions dollars of passive income for themselves and their clients. You will be given a behind the scene look at successful websites and explained why they work. You will also look at the not so successful ones and discover why they failed. The Our Internet Secrets experts draw on their thousands of hours of real world in the trenches online marketing experience to debunk many of the prevailing myths and non truths about doing business and making money online.
Publisher:
ISBN: 9781921630019
Category : Business enterprises
Languages : en
Pages : 256
Book Description
Finally, internationally renowned internet experts Andrew and Daryl Grant are joined by their friends and colleagues to provide you with the inside secrets to financial freedom on the internet. In this Breakthrough book Australia's leading experts on making money online provide you with a step by step, easy to follow guide to how an internet newbie can take control of their financial future by having multiple streams of online income. You learn the same techniques and strategies that they have used to produce millions dollars of passive income for themselves and their clients. You will be given a behind the scene look at successful websites and explained why they work. You will also look at the not so successful ones and discover why they failed. The Our Internet Secrets experts draw on their thousands of hours of real world in the trenches online marketing experience to debunk many of the prevailing myths and non truths about doing business and making money online.
Innovative Internet Secrets
Author: Doug Knell
Publisher: Innovasion
ISBN: 6163821742
Category : Computers
Languages : en
Pages : 403
Book Description
"There are so many secrets packed in here, I have to wonder if the Illuminati will have this author assassinated" - Derrick Mennings, Marxist Internet Weekly Digest Written by an engineering expert with comprehensive knowledge of SEO marketing, computers, and the best Belgian beers to drink with them. Preview the book to enter enlightenment. Give Me A Couple Of Hours And I'll Turn You Into An Internet Wizard! There are other internet secrets books and they work as excellent paperweights and have some therapeutic benefits, too: you can use them to put you to sleep. This book is not to be equated with all those boring-as-all-hell books with dubious internet insights and SEO tips. Trust us: what you know about the internet isn't as much as you think you know. Beyond the basics, how clued in are you really about the internet? You probably know more about Bangladesh (which ain't much, right?) than you do about web development, link building, and search engine optimization. The internet may play an integral role in our lives, yet in informal testing, close to 92% of internet users scored no more than basic competence with it. Less than 16% had any legitimate knowledge of SEO marketing. I can hear you from here: "Basic competence is good enough for me. Why would I want or need to do more than that?" You can use the Google or Bing search engine (but lazily, not with any genuine optimization), get around the Gmail and Hotmail interfaces, buy an airline ticket at Expedia, order a book at Amazon, and post an update at Facebook. Is that mastery when anyone can do that? Complacency never does anyone any favors. If the complacent had won out, we'd still believe the world is flat and airplane flight is impossible. Do you really need to be told that the internet is one of those things you cannot afford to be complacent about? Your livelihood, your identity, your social networks, your ability to distinguish yourself from the competition will all one day be measured by the breadth and depth of your internet skills. Development of the web hasn't stood still. Should your skills? Every single one of these internet secrets will shoot your internet productivity into the stratosphere and leave you head and shoulders above your peers. We're not naive to think you don't know any of these secrets, but we're confident you don't know about most of them. Any of these 100+ internet insights will more than make up for the book's cost * Keep your computer and other devices protected: the best anti-virus & malware tools internet tools you should install to keep your computer, mobile phone, and tablet from being crippled. * Set up sharable internet networks wherever you happen to be, like standing in front of Buckingham Palace. * Start building your favorite link bookmarks across all internet browsers and platforms. * Avoid internet scams. * Download and view internet videos offline. Video streaming sucks bandwidth from your 4G plan. * Keep your identity safe. * Transfer large files. * Set up online music libraries so you can listen to your music anywhere, anytime. * Shop on the internet for the absolute best prices. * View web sites optimally on any device. * Remember your passwords for any site and situation. * And much, much more. Some of these internet secrets you could discover if you knew where to look, but it would take you months to collect the same knowledge you'll find here. Other internet tools we've picked up from years of experience. You won't find those gems anywhere else. Dump your other SEO books and for-idiots web development guides. You will not find another internet book this practical or enjoyable for any price. The new internet isn't going anywhere, but you should. Let's get going, with us as your guide along this infinitely more diverse Information Superhighway.
Publisher: Innovasion
ISBN: 6163821742
Category : Computers
Languages : en
Pages : 403
Book Description
"There are so many secrets packed in here, I have to wonder if the Illuminati will have this author assassinated" - Derrick Mennings, Marxist Internet Weekly Digest Written by an engineering expert with comprehensive knowledge of SEO marketing, computers, and the best Belgian beers to drink with them. Preview the book to enter enlightenment. Give Me A Couple Of Hours And I'll Turn You Into An Internet Wizard! There are other internet secrets books and they work as excellent paperweights and have some therapeutic benefits, too: you can use them to put you to sleep. This book is not to be equated with all those boring-as-all-hell books with dubious internet insights and SEO tips. Trust us: what you know about the internet isn't as much as you think you know. Beyond the basics, how clued in are you really about the internet? You probably know more about Bangladesh (which ain't much, right?) than you do about web development, link building, and search engine optimization. The internet may play an integral role in our lives, yet in informal testing, close to 92% of internet users scored no more than basic competence with it. Less than 16% had any legitimate knowledge of SEO marketing. I can hear you from here: "Basic competence is good enough for me. Why would I want or need to do more than that?" You can use the Google or Bing search engine (but lazily, not with any genuine optimization), get around the Gmail and Hotmail interfaces, buy an airline ticket at Expedia, order a book at Amazon, and post an update at Facebook. Is that mastery when anyone can do that? Complacency never does anyone any favors. If the complacent had won out, we'd still believe the world is flat and airplane flight is impossible. Do you really need to be told that the internet is one of those things you cannot afford to be complacent about? Your livelihood, your identity, your social networks, your ability to distinguish yourself from the competition will all one day be measured by the breadth and depth of your internet skills. Development of the web hasn't stood still. Should your skills? Every single one of these internet secrets will shoot your internet productivity into the stratosphere and leave you head and shoulders above your peers. We're not naive to think you don't know any of these secrets, but we're confident you don't know about most of them. Any of these 100+ internet insights will more than make up for the book's cost * Keep your computer and other devices protected: the best anti-virus & malware tools internet tools you should install to keep your computer, mobile phone, and tablet from being crippled. * Set up sharable internet networks wherever you happen to be, like standing in front of Buckingham Palace. * Start building your favorite link bookmarks across all internet browsers and platforms. * Avoid internet scams. * Download and view internet videos offline. Video streaming sucks bandwidth from your 4G plan. * Keep your identity safe. * Transfer large files. * Set up online music libraries so you can listen to your music anywhere, anytime. * Shop on the internet for the absolute best prices. * View web sites optimally on any device. * Remember your passwords for any site and situation. * And much, much more. Some of these internet secrets you could discover if you knew where to look, but it would take you months to collect the same knowledge you'll find here. Other internet tools we've picked up from years of experience. You won't find those gems anywhere else. Dump your other SEO books and for-idiots web development guides. You will not find another internet book this practical or enjoyable for any price. The new internet isn't going anywhere, but you should. Let's get going, with us as your guide along this infinitely more diverse Information Superhighway.
Internet Riches
Author: Scott FOX
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814416297
Category : Business & Economics
Languages : en
Pages : 308
Book Description
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: • an inspiring guide to e-business opportunities, including “instant e-businesses” that require no start-up capital or technical training • proven strategies for making money from home and turning hobbies into businesses • low-cost web marketing and product tips • legal and financial advice • detailed vendor recommendations • years of expertise and experience in one easy-to-use book Internet Riches also offers an innovative action plan for brainstorming new business ideas, and fun exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and motivational interviews, it's the most powerful guide ever to finding financial freedom online!
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814416297
Category : Business & Economics
Languages : en
Pages : 308
Book Description
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: • an inspiring guide to e-business opportunities, including “instant e-businesses” that require no start-up capital or technical training • proven strategies for making money from home and turning hobbies into businesses • low-cost web marketing and product tips • legal and financial advice • detailed vendor recommendations • years of expertise and experience in one easy-to-use book Internet Riches also offers an innovative action plan for brainstorming new business ideas, and fun exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and motivational interviews, it's the most powerful guide ever to finding financial freedom online!
Dotcom Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Website Optimization
Author: Andrew B. King
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367712
Category : Computers
Languages : en
Pages : 394
Book Description
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367712
Category : Computers
Languages : en
Pages : 394
Book Description
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
PostSecret
Author: Frank Warren
Publisher: Harper Collins
ISBN: 0060899190
Category : Self-Help
Languages : en
Pages : 290
Book Description
The project that captured a nation's imagination. The instructions were simple, but the results were extraordinary. "You are invited to anonymously contribute a secret to a group art project. Your secret can be a regret, fear, betrayal, desire, confession, or childhood humiliation. Reveal anything -- as long as it is true and you have never shared it with anyone before. Be brief. Be legible. Be creative." It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places -- asking people to write down a secret they had never told anyone and mail it to him, anonymously. The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art -- carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them "graphic haiku," beautiful, elegant, and small in structure but powerfully emotional. As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties -- our common humanity. Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received -- and brilliantly illuminates that human emotions can be unique and universal at the same time.
Publisher: Harper Collins
ISBN: 0060899190
Category : Self-Help
Languages : en
Pages : 290
Book Description
The project that captured a nation's imagination. The instructions were simple, but the results were extraordinary. "You are invited to anonymously contribute a secret to a group art project. Your secret can be a regret, fear, betrayal, desire, confession, or childhood humiliation. Reveal anything -- as long as it is true and you have never shared it with anyone before. Be brief. Be legible. Be creative." It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places -- asking people to write down a secret they had never told anyone and mail it to him, anonymously. The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art -- carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them "graphic haiku," beautiful, elegant, and small in structure but powerfully emotional. As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties -- our common humanity. Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received -- and brilliantly illuminates that human emotions can be unique and universal at the same time.
Expert Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401970605
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Publisher: Hay House, Inc
ISBN: 1401970605
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Secrets and Lies
Author: Bruce Schneier
Publisher: John Wiley & Sons
ISBN: 1119092434
Category : Computers
Languages : en
Pages : 453
Book Description
This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.
Publisher: John Wiley & Sons
ISBN: 1119092434
Category : Computers
Languages : en
Pages : 453
Book Description
This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.
Traffic Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.