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Author: Dario Nardi
Publisher:
ISBN: 9780988523586
Category :
Languages : en
Pages : 48
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Book Description
48 page full-color tour of the brain and personality using today's EEG technology.
Author: Dario Nardi
Publisher:
ISBN: 9780988523586
Category :
Languages : en
Pages : 48
Get Book Here
Book Description
48 page full-color tour of the brain and personality using today's EEG technology.
Author: Sheila N. Glazov
Publisher: Slack
ISBN:
Category : Education
Languages : en
Pages : 180
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Book Description
Rather than offer an excuse for people's behavior, this book helps to explain why our perspectives differ from or relate to the viewpoints of others.
Author: Donald M. Silver
Publisher: Courier Corporation
ISBN: 048649084X
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
How does the brain control the rest of the body? How does it enable the senses, regulate speech, affect balance, and influence sleep and dreams? These 30 full-page illustrations to color help explain every aspect of the brain's big job, from communicating with the central nervous system to retaining memories.
Author: Rita Carter
Publisher: Penguin
ISBN: 075666215X
Category : Medical
Languages : en
Pages : 258
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Book Description
The Human Brain Book is a complete guide to the one organ in the body that makes each of us what we are - unique individuals. It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells. Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example, breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.
Author: Angela D. Friederici
Publisher: MIT Press
ISBN: 0262036924
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
A comprehensive account of the neurobiological basis of language, arguing that species-specific brain differences may be at the root of the human capacity for language. Language makes us human. It is an intrinsic part of us, although we seldom think about it. Language is also an extremely complex entity with subcomponents responsible for its phonological, syntactic, and semantic aspects. In this landmark work, Angela Friederici offers a comprehensive account of these subcomponents and how they are integrated. Tracing the neurobiological basis of language across brain regions in humans and other primate species, she argues that species-specific brain differences may be at the root of the human capacity for language. Friederici shows which brain regions support the different language processes and, more important, how these brain regions are connected structurally and functionally to make language processes that take place in milliseconds possible. She finds that one particular brain structure (a white matter dorsal tract), connecting syntax-relevant brain regions, is present only in the mature human brain and only weakly present in other primate brains. Is this the “missing link” that explains humans' capacity for language? Friederici describes the basic language functions and their brain basis; the language networks connecting different language-related brain regions; the brain basis of language acquisition during early childhood and when learning a second language, proposing a neurocognitive model of the ontogeny of language; and the evolution of language and underlying neural constraints. She finds that it is the information exchange between the relevant brain regions, supported by the white matter tract, that is the crucial factor in both language development and evolution.
Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: Gina Rippon
Publisher: Vintage
ISBN: 0525435379
Category : Psychology
Languages : en
Pages : 450
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Book Description
A breakthrough work in neuroscience—and an incisive corrective to a long history of damaging pseudoscience—that finally debunks the myth that there is a hardwired distinction between male and female brains We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselved and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of the brain and to see instead this complex organ as highly individualized, profoundly adaptable and full of unbounded potential. Rigorous, timely and liberating, Gender and Our Brains has huge implications for women and men, for parents and children, and for how we identify ourselves.
Author: David Kastan
Publisher: Yale University Press
ISBN: 0300235429
Category : Philosophy
Languages : en
Pages : 302
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Book Description
Our lives are saturated by color. We live in a world of vivid colors, and color marks our psychological and social existence. But for all color’s inescapability, we don’t know much about it. Now authors David Scott Kastan and Stephen Farthing offer a fresh and imaginative exploration of one of the most intriguing and least understood aspects of everyday experience. Kastan and Farthing, a scholar and a painter, respectively, investigate color from numerous perspectives: literary, historical, cultural, anthropological, philosophical, art historical, political, and scientific. In ten lively and wide-ranging chapters, each devoted to a different color, they examine the various ways colors have shaped and continue to shape our social and moral imaginations. Each individual color becomes the focal point for a consideration of one of the extraordinary ways in which color appears and matters in our lives. Beautifully produced in full color, this book is a remarkably smart, entertaining, and fascinating guide to this elusive topic.
Author: Sheila N. Glazov
Publisher: Slack
ISBN: 9781617118340
Category : Color
Languages : en
Pages : 0
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Book Description
The differences in personalities and how they shade our perceptions can affect the way healthcare professionals communicate and interact with patients, colleagues, and other individuals in their workplace. Discovering and understanding your own strengths and idiosyncrasies while adapting to others can be an overwhelming task. In response to this common frustration, What Color Is Your Brain? When Caring for Patients: An Easy Approach for Understanding Your Personality Type and Your Patient's Perspective explains the distinctive similarities and differences that impact your daily thoughts and actions. Sheila Glazov, joined by nurse Denise Knoblauch, created colorful personality profiles that simplify the complex nature of the healthcare professionals' attributes and abilities in the workplace while interacting with their patients. What Color Is Your Brain? When Caring for Patients is intended to facilitate effective communication and cooperation and minimize stress and frustration in numerous aspects of your work day. Take the Healthcare Professional "No Right or Wrong Answer" Brain Quiz to effectively analyze your unique characteristics to determine your Brain Colors and to recognize your unique traits and talents in your workplace. Then, read and enjoy the relevant and motivating anecdotal stories from 25 healthcare professionals, which are strategically placed throughout the book. Rather than offer an excuse for people's behavior, this book helps to explain why your perspective differs from or relates to the viewpoints of others. Engaging, educational, and easy to read, What Color Is Your Brain? When Caring for Patients is a guide to discovering and decoding who you are, why others see you the way they do, and how the four Brain Colors play a role in your career and workplace. -Yellow Brainers are Meticulous, Dedicated, Structured, and Loyal -Blue Brainers are Collaborative, Adaptable, Cheerful, and Helpful -Green Brainers are Analytical, Cautious, Calm, and Fair-Minded -Orange Brainers are Spontaneous, Energetic, Optimistic, and Easy-Going After reading What Color Is Your Brain? When Caring for Patients, you will have the knowledge and know-how to: Assess your personality and determine how to productively use your attributes and abilities in the workplace Increase your awareness and appreciation for others' perspectives and differences Create caring, collaborative, and harmonious relationships Understand each color-filled communication style and meet the needs of others Apply the personality principles and tailor communications to fit the Brain Color lobes of each individual Build rapport and appropriately approach patients to offer exceptional care Eliminate stress and solve problems by understanding your patients' and co-workers' perspectives What Color Is Your Brain? When Caring for Patients: An Easy Approach for Understanding Your Personality Type and Your Patient's Perspective explores the essential pieces of the puzzle that is human interaction. With the help of this dynamic book, determining your own Brain Colors and learning to improve your communication and collaboration with patients, colleagues, administrators, and others is bound to be a no-brainer.
Author: Sebastian Seung
Publisher: HMH
ISBN: 0547508174
Category : Science
Languages : en
Pages : 389
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Book Description
“Accessible, witty . . . an important new researcher, philosopher and popularizer of brain science . . . on par with cosmology’s Brian Greene and the late Carl Sagan” (The Plain Dealer). One of the Wall Street Journal’s 10 Best Nonfiction Books of the Year and a Publishers Weekly “Top Ten in Science” Title Every person is unique, but science has struggled to pinpoint where, precisely, that uniqueness resides. Our genome may determine our eye color and even aspects of our character. But our friendships, failures, and passions also shape who we are. The question is: How? Sebastian Seung is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It’s a monumental effort, but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Connectome is a mind-bending adventure story offering a daring scientific and technological vision for understanding what makes us who we are, as individuals and as a species. “This is complicated stuff, and it is a testament to Dr. Seung’s remarkable clarity of exposition that the reader is swept along with his enthusiasm, as he moves from the basics of neuroscience out to the farthest regions of the hypothetical, sketching out a spectacularly illustrated giant map of the universe of man.” —TheNew York Times “An elegant primer on what’s known about how the brain is organized and how it grows, wires its neurons, perceives its environment, modifies or repairs itself, and stores information. Seung is a clear, lively writer who chooses vivid examples.” —TheWashington Post
