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Author: C. Kerns
Publisher: Springer
ISBN: 1137479566
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: C. Kerns
Publisher: Springer
ISBN: 1137479566
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 9085417430
Category : Business & Economics
Languages : en
Pages : 63
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Book Description
YouTube Premium is a paid subscription service offered by YouTube. The service offers several features, including ad-free viewing, background play, and the ability to download videos for offline viewing. YouTube Premium also includes access to Google Play Music, which allows users to stream ad-free music and create custom playlists. The service also includes access to YouTube Originals, which are exclusive content produced by YouTube, such as documentaries, talk shows, and scripted series. The cost of YouTube Premium varies by country, but it is generally around $11.99 per month. The service is available in over 80 countries, and users can sign up for a free trial to test out the features before committing to a subscription. There is also a family plan available, which allows up to six family members to share a subscription. Overall, YouTube Premium provides a convenient and enjoyable way for users to access high-quality content without the annoyance of ads and with added benefits such as offline viewing and access to exclusive content.
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336
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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author: Sunghan Ryu
Publisher: SAGE Publications
ISBN: 1071910019
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.
Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231501188
Category : Social Science
Languages : en
Pages : 249
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Book Description
Focusing on the electronic media—television, radio, and the Internet—Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace—advertisers, media firms, consumers, and audience measurement firms—Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Author: Rebecca Ogle
Publisher: Rowman & Littlefield
ISBN: 1538158515
Category : Language Arts & Disciplines
Languages : en
Pages : 157
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Book Description
This is the first book to provide practical guidance for library staff on virtual storytime planning and production. Learn how to design virtual youth services tailored to patrons in different communities, and how virtual programs serve as a form of community outreach. Included in this guide: Case studies of successful virtual storytime programs Creative examples of potential programs, which can be developed and adapted Simple tips on how to increase production value, regardless of available space and equipment Features of virtual storytime software with which presenters should familiarize themselves A comprehensive list of websites, software applications, and assets for creating and sharing virtual programs An overview of laws concerning online privacy and the use of copyrighted materials in virtual storytimes Background information and talking points addressing the benefits and drawbacks of screen time for young patrons Sample training syllabus, outline, script, and reflection questions for virtual storytime staff Children’s librarians will find useful case studies, tips, and resources in this volume.
Author: Jaideep Vaidya
Publisher: Springer
ISBN: 3030050637
Category : Computers
Languages : en
Pages : 675
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Book Description
The four-volume set LNCS 11334-11337 constitutes the proceedings of the 18th International Conference on Algorithms and Architectures for Parallel Processing, ICA3PP 2018, held in Guangzhou, China, in November 2018. The 141 full and 50 short papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on Distributed and Parallel Computing; High Performance Computing; Big Data and Information Processing; Internet of Things and Cloud Computing; and Security and Privacy in Computing.
Author: Mohan S
Publisher: Springer Science & Business Media
ISBN: 8132209974
Category : Technology & Engineering
Languages : en
Pages : 622
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Book Description
The proceedings includes cutting-edge research articles from the Fourth International Conference on Signal and Image Processing (ICSIP), which is organised by Dr. N.G.P. Institute of Technology, Kalapatti, Coimbatore. The Conference provides academia and industry to discuss and present the latest technological advances and research results in the fields of theoretical, experimental, and application of signal, image and video processing. The book provides latest and most informative content from engineers and scientists in signal, image and video processing from around the world, which will benefit the future research community to work in a more cohesive and collaborative way.
Author: Nunziato et al.
Publisher: Lulu.com
ISBN: 1105432319
Category : Law
Languages : en
Pages : 261
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Book Description
Issue 3, Volume 10, of the Northwestern Journal of Technology & Intellectual Property
Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 1119560233
Category : Business & Economics
Languages : en
Pages : 818
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Book Description
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
