Organizational Buying Behavior PDF Download
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Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Author: Michael J. Baker
Publisher: Springer
ISBN: 1349080489
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author: John Burnett
Publisher: State University of New York Oer Services
ISBN: 9781641760119
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Yoram Wind
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 298
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Book Description
Author: Frederic E. Webster (Jr)
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Author: J. Stewart Black
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1347
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Book Description
This resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management. This is an adaptation of Organizational Behavior by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: Michael Kleinaltenkamp
Publisher: Springer
ISBN: 3319124633
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author: Dorothy Marcic
Publisher:
ISBN: 9780314718655
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
