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Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
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Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author: Paul Christiansen
Publisher:
ISBN: 9789462981881
Category : Advertising, Political
Languages : en
Pages : 0
Get Book Here
Book Description
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: James Reilly
Publisher: Oxford University Press, USA
ISBN: 0197526349
Category : Political Science
Languages : en
Pages : 285
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Book Description
Learning China's history lessons -- Orchestrating China's economic statecraft -- Never let a crisis go to waste : Beijing's economic statecraft across Western Europe -- Creating a region : China's economic statecraft in Central and Eastern Europe -- Engaging North Korea -- Crossing lines : China's economic statecraft in Myanmar.
Author: Kenneth W. Abbott
Publisher: Cambridge University Press
ISBN: 110708220X
Category : Political Science
Languages : en
Pages : 449
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Book Description
This book shows how international organizations achieve their governance goals, despite limited resources, by 'orchestrating' NGOs and other intermediaries.
Author: Joseph J. Ellis
Publisher: Vintage
ISBN: 080417248X
Category : History
Languages : en
Pages : 322
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Book Description
NATIONAL BESTSELLER • The Pulitzer Prize–winning author of Founding Brothers tells the unexpected story of America’s second great founding and of the men most responsible—Alexander Hamilton, George Washington, John Jay, and James Madison. Ellis explains of why the thirteen colonies, having just fought off the imposition of a distant centralized governing power, would decide to subordinate themselves anew. These men, with the help of Robert Morris and Gouverneur Morris, shaped the contours of American history by diagnosing the systemic dysfunctions created by the Articles of Confederation, manipulating the political process to force the calling of the Constitutional Convention, conspiring to set the agenda in Philadelphia, orchestrating the debate in the state ratifying conventions, and, finally, drafting the Bill of Rights to assure state compliance with the constitutional settlement, created the new republic. Ellis gives us a dramatic portrait of one of the most crucial and misconstrued periods in American history: the years between the end of the Revolution and the formation of the federal government. The Quartet unmasks a myth, and in its place presents an even more compelling truth—one that lies at the heart of understanding the creation of the United States of America.
Author: Frits Zwart
Publisher:
ISBN: 9789462986060
Category :
Languages : en
Pages : 1354
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Book Description
Willem Mengelberg is undeniably the greatest conductor in Dutch music history. In his biography, Frits Zwart carefully examines a musical life lived. Mengelberg was not only one of the world's greatest, he had an excellent reputation as a trainer of orchestral ensembles, responsible for the international reputation of his own Concertgebouw as well as many others including the New York Philharmonic. A champion of numerous composers, including Mahler and Strauss, Mengelberg was the founder of the renowned tradition of annual performances of Bach's St. Matthew Passion. As Chief Conductor of Amsterdam's (now Royal) Concertgebouw Orchestra, Mengelberg developed it into one of the world's most illustrious, simultaneously forging a music life of international eminence for its city of residence. His recordings bear witness to a singular musical interpreter. In 1920, Mengelberg was even more popular than his own Queen, yet a mere thirty years later he died in exile, banned to his remote Swiss chalet. Willem Mengelberg fell from grace, becoming a despised, disputed target of gossip, jealousy and rebuke. His dubious role during World War II has since overshadowed his extraordinary career. Zwart contests that few have ever surpassed Mengelberg's international musical legend.
Author: Gillian O'Brien
Publisher: University of Chicago Press
ISBN: 022624900X
Category : History
Languages : en
Pages : 320
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Book Description
It was the biggest funeral Chicago had seen since Lincoln’s. On May 26, 1889, four thousand mourners proceeded down Michigan Avenue, followed by a crowd forty thousand strong, in a howl of protest at what commentators called one of the ghastliest and most curious crimes in civilized history. The dead man, Dr. P. H. Cronin, was a respected Irish physician, but his brutal murder uncovered a web of intrigue, secrecy, and corruption that stretched across the United States and far beyond. Blood Runs Green tells the story of Cronin’s murder from the police investigation to the trial. It is a story of hotheaded journalists in pursuit of sensational crimes, of a bungling police force riddled with informers and spies, and of a secret revolutionary society determined to free Ireland but succeeding only in tearing itself apart. It is also the story of a booming immigrant population clamoring for power at a time of unprecedented change. From backrooms to courtrooms, historian Gillian O’Brien deftly navigates the complexities of Irish Chicago, bringing to life a rich cast of characters and tracing the spectacular rise and fall of the secret Irish American society Clan na Gael. She draws on real-life accounts and sources from the United States, Ireland, and Britain to cast new light on Clan na Gael and reveal how Irish republicanism swept across the United States. Destined to be a true crime classic, Blood Runs Green is an enthralling tale of a murder that captivated the world and reverberated through society long after the coffin closed.
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 275
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: D. Robert Worley
Publisher: U of Nebraska Press
ISBN: 1612347541
Category : Political Science
Languages : en
Pages : 449
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Book Description
National security, a topic routinely discussed behind closed doors by Washington’s political scientists and policy makers, is believed to be an insider’s game. All too often this highly specialized knowledge is assumed to place issues beyond the grasp—and interest—of the American public. Author D. Robert Worley disagrees. The U.S. national security system, designed after World War II and institutionalized through a decades-long power conflict with the Soviet Union, is inadequate for the needs of the twenty-first century, and while a general consensus has emerged that the system must be transformed, a clear and direct route for a new national security strategy proves elusive. Furnishing the tools to assist in future national security reforms, Orchestrating the Instruments of Power articulates and synthesizes the concepts of America’s economic, political, and military instruments of power.
Author: Liliana B. Andonova
Publisher: Cambridge University Press
ISBN: 1316738671
Category : Political Science
Languages : en
Pages : 290
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Book Description
Global partnerships have transformed international institutions by creating platforms for direct collaboration with NGOs, foundations, companies and local actors. They introduce a model of governance that is decentralized, networked and voluntary, and which melds public purpose with private practice. How can we account for such substantial institutional change in a system made by states and for states? Governance Entrepreneurs examines the rise and outcomes of global partnerships across multiple policy domains: human rights, health, environment, sustainable development and children. It argues that international organizations have played a central role as entrepreneurs of such governance innovation in coalition with pro-active states and non-state actors, yet this entrepreneurship is risky and success is not assured. This is the first study to leverage comprehensive quantitative and qualitative analysis that illuminates the variable politics and outcomes of public-private partnerships across multilateral institutions, including the UN Secretariat, the World Bank, United Nations Environment Programme (UNEP), the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF).
