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Business & Economics
2013-03-09 2013-03-09

Optimal Bundling

Author: Ralph Fuerderer
Publisher: Springer Science & Business Media
ISBN: 3662091194
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.