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Author: Marc Nerlove
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 80
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Book Description
Optimal advertising and price policies are derived for the individual firm under conditions of imperfect competition. The model is simplified in the sense that it allows jump policies, which imply an infinite rate of current advertising expenditure, in the initial period. It has the advantage of considering contraction as well as expansion policies. When no factors operate to shift the demand function independently of the firm's actions, the optimal price and advertising policies are shown to be stationary after a certain point. The concept of good will, a stock related to th flow of current advertising expenditures, is introduced. Analysis of the special case in which demand is linear in logarithms and total cost is linear leads to more specific conclusions. We show that the optimal stationary solution implies a constant ratio of advertising to sales. Even in the nonstationary case, in which other factors operate to shift the demand function, the same result is obtained when these factors are assumed to change at a constant proportional rate. This result is supported by some evidence on the actual behavior of firms. (Author).
Author: Marc Nerlove
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 80
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Book Description
Optimal advertising and price policies are derived for the individual firm under conditions of imperfect competition. The model is simplified in the sense that it allows jump policies, which imply an infinite rate of current advertising expenditure, in the initial period. It has the advantage of considering contraction as well as expansion policies. When no factors operate to shift the demand function independently of the firm's actions, the optimal price and advertising policies are shown to be stationary after a certain point. The concept of good will, a stock related to th flow of current advertising expenditures, is introduced. Analysis of the special case in which demand is linear in logarithms and total cost is linear leads to more specific conclusions. We show that the optimal stationary solution implies a constant ratio of advertising to sales. Even in the nonstationary case, in which other factors operate to shift the demand function, the same result is obtained when these factors are assumed to change at a constant proportional rate. This result is supported by some evidence on the actual behavior of firms. (Author).
Author: Alexis Jacquemin
Publisher:
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author: Theodore Bos
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
Author: Kenneth Joseph Arrow
Publisher: Harvard University Press
ISBN: 9780674137776
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
Unlike the papers of some other great economists, those of Kenneth Arrow are being read and studied today with even greater care and attention than when they first appeared in the journals. The publication of his collected papers will therefore be welcomed by economists and other social scientists and in particular by graduate students, who can draw from them the deep knowledge and the discernment in selection of scientific problems that only a master can offer. The author has added headnotes to certain well-known papers, describing how he came to write them. The study of production is central to economic theory, and capital and its accumulation are two of the most interesting aspects of the modern production process. Capital may take the form of inventories of inputs, inventories of outputs, or machines and other fixed goods. The essential and unique aspect of all types of capital is that it must be accumulated as the result of prior stages of the production process. This gives the dynamic theory of production a recursive structure that can be exploited by economic analysis. The optimization of production under recursive conditions lends itself to general mathematical methods of dynamic programming and optimal control theory. This is the main theme of the essays included in this fifth volume of Kenneth Arrow's Collected Papers.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Min Ding
Publisher: Springer Science & Business Media
ISBN: 1461478014
Category : Medical
Languages : en
Pages : 763
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Book Description
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Author: Pietro De Giovanni
Publisher: Springer Nature
ISBN: 3030665372
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
This book bridges the fields of Supply Chain Management, Digital Transformation, and Dynamic Quality models in order to illustrate how digital transformation affects the work of researchers and managers in Supply Chain Quality problems. It aims to address the gap in scholarship regarding new technologies, updating the established literature to reimagine theoretical models, dynamic games, knowledge management, supply chain coordination solutions, interfaces in circular economies, and other functional spaces for a digital era. Written for researchers, managers, and practitioners, this book offers an accessible approach to the topics through clear, management-oriented chapters, reserving mathematical background for the Appendices. It discusses an array of modern challenges in digitization, including smart device installation, Cloud data accessibility, applications of AI systems, Supply Chain monitoring via Blockchains, using sensors in operations, and digital tool integration within traditional IS frameworks.
Author: Milojica Jaćimović
Publisher: Springer Nature
ISBN: 3030386031
Category : Computers
Languages : en
Pages : 515
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Book Description
This book constitutes the refereed proceedings of the 10th International Conference on Optimization and Applications, OPTIMA 2019, held in Petrovac, Montenegro, in September-October 2019. The 35 revised full papers presented were carefully reviewed and selected from 117 submissions. The papers cover such topics as optimization, operations research, optimal control, game theory, and their numerous applications in practical problems of operations research, data analysis, and software development.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Bozkaya, Burçin
Publisher: IGI Global
ISBN: 1466684666
Category : Technology & Engineering
Languages : en
Pages : 349
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Book Description
The last decade has seen a tremendous increase in the volume of data collected from personal and professional sources. While there have been many computational approaches available for analyzing these datasets, there is also growing interest in visualizing and making sense of spatio-temporal data. Geo-Intelligence and Visualization through Big Data Trends provides an overview of recent developments, applications, and research on the topic of spatio-temporal big data analysis and visualization, as well as location intelligence and analytics. Focusing on emerging trends in this dynamic field, this publication is an innovative resource aimed at the scholarly and professional interests of academicians, practitioners, and students.
