Author: Amir Biglari
Publisher: Editions L'Harmattan
ISBN: 2140305264
Category : Language Arts & Disciplines
Languages : en
Pages : 627
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Book Description
Given that signs and meanings pervade the world in its different aspects, semiotics is naturally open to interactions with other fields, from the humanities and social sciences to the natural and pure sciences. Open Semiotics aims to explore and expand these interactions, and to facilitate new avenues for interdisciplinary and transdisciplinary research, providing insights into a redeployment of disciplinary fields. Such an endeavor, which is intended to benefit the entire scientific community, has drawn upon extensive cooperation. This has resulted in 141 chapters authored by 178 scholars from 58 countries spanning all continents, which represent a broad array of trends and approaches as well as numerous and diverse disciplinary crossings. Open Semiotics comprises four volumes: (1) Epistemological and Conceptual Foundations, (2) Culture and Society, (3) Texts, Images, Arts, (4) Life and its Extensions. This book is the first volume of the project.
Author: Amir Biglari
Publisher: Editions L'Harmattan
ISBN: 2140305299
Category : Language Arts & Disciplines
Languages : en
Pages : 583
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Book Description
Given that signs and meanings pervade the world in its different aspects, semiotics is naturally open to interactions with other fields, from the humanities and social sciences to the natural and pure sciences. Open Semiotics aims to explore and expand these interactions, and to facilitate new avenues for interdisciplinary and transdisciplinary research, providing insights into a redeployment of disciplinary fields. Such an endeavor, which is intended to benefit the entire scientific community, has drawn upon extensive cooperation. This has resulted in 141 chapters authored by 178 scholars from 58 countries spanning all continents, which represent a broad array of trends and approaches as well as numerous and diverse disciplinary crossings. Open Semiotics comprises four volumes: (1) Epistemological and Conceptual Foundations, (2) Culture and Society, (3) Texts, Images, Arts, (4) Life and its Extensions. This book is the third volume of the project.
Author: Amir Biglari
Publisher: Editions L'Harmattan
ISBN: 2140305329
Category : Language Arts & Disciplines
Languages : en
Pages : 611
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Book Description
Given that signs and meanings pervade the world in its different aspects, semiotics is naturally open to interactions with other fields, from the humanities and social sciences to the natural and pure sciences. Open Semiotics aims to explore and expand these interactions, and to facilitate new avenues for interdisciplinary and transdisciplinary research, providing insights into a redeployment of disciplinary fields. Such an endeavor, which is intended to benefit the entire scientific community, has drawn upon extensive cooperation. This has resulted in 141 chapters authored by 178 scholars from 58 countries spanning all continents, which represent a broad array of trends and approaches as well as numerous and diverse disciplinary crossings. Open Semiotics comprises four volumes: (1) Epistemological and Conceptual Foundations, (2) Culture and Society, (3) Texts, Images, Arts, (4) Life and its Extensions. This book is the fourth and last volume of the project.
Author: Amir Biglari
Publisher: Editions L'Harmattan
ISBN: 214030523X
Category : Language Arts & Disciplines
Languages : en
Pages : 589
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Book Description
Given that signs and meanings pervade the world in its different aspects, semiotics is naturally open to interactions with other fields, from the humanities and social sciences to the natural and pure sciences. Open Semiotics aims to explore and expand these interactions, and to facilitate new avenues for interdisciplinary and transdisciplinary research, providing insights into a redeployment of disciplinary fields. Such an endeavor, which is intended to benefit the entire scientific community, has drawn upon extensive cooperation. This has resulted in 141 chapters authored by 178 scholars from 58 countries spanning all continents, which represent a broad array of trends and approaches as well as numerous and diverse disciplinary crossings. Open Semiotics comprises four volumes: (1) Epistemological and Conceptual Foundations, (2) Culture and Society, (3) Texts, Images, Arts, (4) Life and its Extensions. This book is the second volume of the project.
Author: Jamin Pelkey
Publisher: Bloomsbury Publishing
ISBN: 1350139297
Category : Literary Criticism
Languages : en
Pages : 369
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Book Description
Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.
Author: Paul Cobley
Publisher:
ISBN: 9781848311855
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Author: Kristian Bankov
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501503820
Category : Language Arts & Disciplines
Languages : en
Pages : 406
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Book Description
This volume presents a broad range of topics and current frontline research by leading semioticians. The contributions are representative of the most cutting-edge work in semiotics, but project as well the developments in the near future of the field.
Author: Jamin Pelkey
Publisher: Bloomsbury Publishing
ISBN: 1350139378
Category : Literary Criticism
Languages : en
Pages : 313
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Book Description
Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.
