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Author: Herschell Gordon Lewis
Publisher: Racom Communication
ISBN: 9781933199030
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If you are a student of selling by mail, you may have wondered why "experts" write book after book and magazine article after magazine article about letters ... and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign ... and it bombs. "What's wrong with these people?" we cry. "This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of money taking pictures for the brochure. What happened?" The question should be: "What didn't happen?" If the message is aimed right at them and they need it and the price is right and the letter is loaded with dynamite and the pictures in the brochure are worthy of hanging in The Louvre, what's missing? Where did we goof? The envelope. If they didn't open the envelope, all that brilliance was reduced to a zero-watt intensity. The envelope is the greeter, separating us from everyone else...from all the other business mail driven by self-intensifying databases (the best prospect are the best targets and thus get the most mail and thus are harder to reach and even harder to convince). The envelope is the bellwether, moulding the recipient's attitude. It whispers, says, commands, or shouts to the person holding it, "Open me now!" What happens next can determine the fate not just of a mailing but of the organisation behind it. And that's why this book exists. Thanks for agreeing with my premise: If they don't open the envelope, all the brilliance in every other component is reduced to a zero-watt intensity. Now, let's get some megawatt envelopes into the mail!
Author: Herschell Gordon Lewis
Publisher: Racom Communication
ISBN: 9781933199030
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
If you are a student of selling by mail, you may have wondered why "experts" write book after book and magazine article after magazine article about letters ... and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign ... and it bombs. "What's wrong with these people?" we cry. "This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of money taking pictures for the brochure. What happened?" The question should be: "What didn't happen?" If the message is aimed right at them and they need it and the price is right and the letter is loaded with dynamite and the pictures in the brochure are worthy of hanging in The Louvre, what's missing? Where did we goof? The envelope. If they didn't open the envelope, all that brilliance was reduced to a zero-watt intensity. The envelope is the greeter, separating us from everyone else...from all the other business mail driven by self-intensifying databases (the best prospect are the best targets and thus get the most mail and thus are harder to reach and even harder to convince). The envelope is the bellwether, moulding the recipient's attitude. It whispers, says, commands, or shouts to the person holding it, "Open me now!" What happens next can determine the fate not just of a mailing but of the organisation behind it. And that's why this book exists. Thanks for agreeing with my premise: If they don't open the envelope, all the brilliance in every other component is reduced to a zero-watt intensity. Now, let's get some megawatt envelopes into the mail!
Author: Lisa Locascio
Publisher: Grove Press
ISBN: 0802165702
Category : Fiction
Languages : en
Pages : 366
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Book Description
“This steamy and intellectual debut novel is an ode to the female body, and to a young woman discovering the potential boundlessness of her pleasure.”—Refinery 29, “The Sexiest Books You’ll Ever Have the Pleasure of Reading” Roxana Olsen has always dreamed of going to Paris, and after high school graduation finally plans to travel there on a study abroad program—a welcome reprieve from the bruising fallout of her parents’ divorce. But a logistical mix-up brings Roxana to Copenhagen instead, where she’s picked up at the airport by Søren, a twenty-eight-year-old guide who is meant to be her steward. Instantly drawn to one another, Roxana and Søren’s relationship turns romantic, and when he asks Roxana to accompany him to a small coastal town for the rest of the summer, she doesn’t hesitate to accept. There, Roxana’s world narrows and expands as she experiences fantasy, ritual, and the pleasures of her body, a thrilling realm of erotic and domestic bliss. Seduced by this newfound connection, Roxana doesn’t object when Søren requests that she spend her days alone in the apartment while he goes to the library to work. As their relationship deepens, Søren’s temperament darkens, and Roxana finds herself increasingly drawn to a local outsider, Zlatan, whom she learns is a Muslim refugee from the Bosnian War. The cycle of awakenings sparked by these two relationships challenge and open Roxana in ways she never imagined. A coming-of-age like no other, from a magnetic new voice in fiction, Open Me “is unflinching in its portrayal of sex, desire, racism, and the excitement and confusion of youth. Infused with erotics and politics, this is a novel that will haunt you” (Viet Thanh Nguyen, Pulitzer Prize-winning author).
Author: Emily Dickinson
Publisher: Wesleyan University Press
ISBN: 081950033X
Category : Literary Collections
Languages : en
Pages : 372
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Book Description
The 19th–century American poet’s uncensored and breathtaking letters, poems, and letter-poems to her sister-in-law and childhood friend. For the first time, selections from Emily Dickinson’s thirty-six year correspondence with her childhood friend, neighbor, and sister-in-law, Susan Huntington Dickinson, are compiled in a single volume. Open Me Carefully invites a dramatic new understanding of Emily Dickinson’s life and work, overcoming a century of censorship and misinterpretation. For the millions of readers who love Emily Dickinson’s poetry, Open Me Carefully brings new light to the meaning of the poet’s life and work. Gone is Emily as lonely spinster; here is Dickinson in her own words, passionate and fully alive. Praise for Open Me Carefully “With spare commentary, Smith . . . and Hart . . . let these letters speak for themselves. Most important, unlike previous editors who altered line breaks to fit their sense of what is poetry or prose, Hart and Smith offer faithful reproductions of the letters’ genre-defying form as the words unravel spectacularly down the original page.” —Renee Tursi, The New York Times Book Review
Author: Tom Pinkson
Publisher: Inner Traditions / Bear & Co
ISBN: 9780892816590
Category : Medical
Languages : en
Pages : 308
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Book Description
The Flowers of Wiricuta is the gripping autobiographical account of Tom Pinkson's immersion in the shamanic traditions of the Huichol tribe of northern Mexico. Pinkson successfully integrates their teachings into his work with terminally ill children, and shares a heart-felt account of his personal search for a clearer understanding of the true self.
Author: Rita L. Moore-Black
Publisher: Xlibris Corporation
ISBN: 1450050913
Category : Biography & Autobiography
Languages : en
Pages : 48
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Book Description
Do you want to be delivered out of bondage of rape, physical, emotional, sexual abuse? As you read this book and learn that God is able to break the ties of bondage. As a little girl growing up in a small town and moving to a big city, has to grow up faster then she want to. Years of dealing with rape, molestation, emotional, and sexual abuse, I finally came out of bondage with the help of God. As you read different time in my life and watch how God delivered me. You should tell yourself if God did it for her, God will do it for me. Don’t just read this book and say wow she went through a lot, tell yourself you are coming out.
Author: Nicole Fiorina
Publisher: Nicole Fiorina Books, Incorporated
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Mia It was so close, I'd tasted it-the freedom. But the only thing I could taste now was the end. Over the last two years, I'd let all outside forces dictate my life, my feelings, my head. I'd allowed everyone to control what my punishment should be for all my wrong-doings. I'd been tested and learned my lesson.I'd paid my dues and suffered long enough. Because in the end, even the once-upon-a-damned deserved to be happy too. Ollie How far are you willing to go? I'd asked myself this very question countless times. But never in my wildest dreams thought I'd go back in time, chasing ghosts from my past for a chance to save our future.So, there was no limit. No boundaries. I'd cross time, the world, my morals. Yes, I'd even double-cross myself.So, how far would I go? The answer had always been simple.I'd go an eternity plus a day past crestfallen.
Author:
Publisher:
ISBN:
Category : Dressmaking
Languages : en
Pages : 840
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Book Description
Author: Brenda Salter McNeil
Publisher: ReadHowYouWant.com
ISBN: 145874910X
Category : Religion
Languages : en
Pages : 278
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Book Description
The racial divide is one of the most pervasive problems the church faces. Why won't this problem just go away? BECAUSE IT IS A SPIRITUAL BATTLE. The problem of racism must be solved through both internal change and community transformation. In this book the authors make the crucial connection between the role of healing prayer and spiritual warf...
Author: Sarah Martin Byrd
Publisher: Ambassador International
ISBN: 1620204134
Category : Fiction
Languages : en
Pages : 249
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Book Description
Callie Mae McCauley knows a girl’s got to be leathery, or she’ll be tore to pieces by the weight of all her troubles and trials . . . The tragedy Callie endures will forever change her simple, yet full life in the heart of the Blue Ridge Mountains. Orphaned at age eight, she must move to her Granny Jane’s, where she soon realizes the shock of what she’s seen has stolen her voice. A new neighbor and Granny Jane’s swarm of honeybees help Callie find her tongue. She soon discovers that, although Chloe Combs may be peculiar, Miss Chloe may be her only friend when her uncles come to claim their share of Granny Jane’s land that straddles the New River. Her uncles have a plan, and they won’t let anything or anyone stand in their way, certainly not their niece Callie. When Callie ends up in an orphanage, she knows a mountain girl can’t be held inside walls of plaster and wood. A mountain girl’s got to feel the earth beneath her feet and listen as the river makes sweet music in her ears. But time is running out for Callie to save the New River—her river—from her greedy uncles’ plan.
Author: Takoya Milhouse Leach
Publisher: Lulu.com
ISBN: 1312363630
Category : Fiction
Languages : en
Pages : 115
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Book Description
A young woman who loves her husband and 3 children finds her self caught up when an old flame comes to town. She also finds herself in the sights of a stalker. While this is going on she must find a way to keep her family and not lose it all.
