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Author: Nilofer Merchant
Publisher: Penguin
ISBN: 0698196155
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows you how to jump in.” —Van Jones, host of CNN’s The Messy Truth, author of Rebuild the Dream and The Green Collar Economy “The Power of Onlyness is a book for our times. . . . Merchant forces us to dig deep, into the book and ourselves, and it goes beyond self-knowledge and self-empowerment, obliterating the fear of otherness with an understanding of the onlyness of us all.” —Sally Haldorson, 800-CEO-READ An innovation expert illuminates why your power to make a difference is no longer bound by your status If you’re like most people, you wish you had the ability to make a difference, but you don’t have the credentials, or a seat at the table, can’t get past the gatekeepers, and aren’t high enough in any hierarchy to get your ideas heard. In The Power of Onlyness, Nilofer Merchant, one of the world’s top-ranked business thinkers, reveals that, in fact, we have now reached an unprecedented moment of opportunity for your ideas to “make a dent” on the world. Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”—that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world. This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem. Imagine how much better the world could be if every idea could have its shot, not just the ones that come from expected people and places. Which long-intractable problems would we solve, what new levels of creativity would be unlocked, and who might innovate a breakthrough that could benefit ourselves, our communities, and especially our economy. This limitless potential of onlyness has already been recognized by Thinkers 50, the Oscars of management, which cited it one of the five ideas that will shape business for next twenty years. Why do some individuals make scalable impact with their ideas, regardless of their power or status? The Power of Onlyness unravels this mystery for the first time so that anyone can make a dent. Even you.
Author: Nilofer Merchant
Publisher: Penguin
ISBN: 0698196155
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows you how to jump in.” —Van Jones, host of CNN’s The Messy Truth, author of Rebuild the Dream and The Green Collar Economy “The Power of Onlyness is a book for our times. . . . Merchant forces us to dig deep, into the book and ourselves, and it goes beyond self-knowledge and self-empowerment, obliterating the fear of otherness with an understanding of the onlyness of us all.” —Sally Haldorson, 800-CEO-READ An innovation expert illuminates why your power to make a difference is no longer bound by your status If you’re like most people, you wish you had the ability to make a difference, but you don’t have the credentials, or a seat at the table, can’t get past the gatekeepers, and aren’t high enough in any hierarchy to get your ideas heard. In The Power of Onlyness, Nilofer Merchant, one of the world’s top-ranked business thinkers, reveals that, in fact, we have now reached an unprecedented moment of opportunity for your ideas to “make a dent” on the world. Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”—that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world. This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem. Imagine how much better the world could be if every idea could have its shot, not just the ones that come from expected people and places. Which long-intractable problems would we solve, what new levels of creativity would be unlocked, and who might innovate a breakthrough that could benefit ourselves, our communities, and especially our economy. This limitless potential of onlyness has already been recognized by Thinkers 50, the Oscars of management, which cited it one of the five ideas that will shape business for next twenty years. Why do some individuals make scalable impact with their ideas, regardless of their power or status? The Power of Onlyness unravels this mystery for the first time so that anyone can make a dent. Even you.
Author: Marty Neumeier
Publisher: Pearson Education
ISBN: 0132798123
Category : Computers
Languages : en
Pages : 171
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Book Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Author: Nilofer Merchant
Publisher: Penguin
ISBN: 0525429131
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows you how to jump in.” —Van Jones, host of CNN’s The Messy Truth, author of Rebuild the Dream and The Green Collar Economy “The Power of Onlyness is a book for our times. . . . Merchant forces us to dig deep, into the book and ourselves, and it goes beyond self-knowledge and self-empowerment, obliterating the fear of otherness with an understanding of the onlyness of us all.” —Sally Haldorson, 800-CEO-READ An innovation expert illuminates why your power to make a difference is no longer bound by your status If you’re like most people, you wish you had the ability to make a difference, but you don’t have the credentials, or a seat at the table, can’t get past the gatekeepers, and aren’t high enough in any hierarchy to get your ideas heard. In The Power of Onlyness, Nilofer Merchant, one of the world’s top-ranked business thinkers, reveals that, in fact, we have now reached an unprecedented moment of opportunity for your ideas to “make a dent” on the world. Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”—that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world. This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem. Imagine how much better the world could be if every idea could have its shot, not just the ones that come from expected people and places. Which long-intractable problems would we solve, what new levels of creativity would be unlocked, and who might innovate a breakthrough that could benefit ourselves, our communities, and especially our economy. This limitless potential of onlyness has already been recognized by Thinkers 50, the Oscars of management, which cited it one of the five ideas that will shape business for next twenty years. Why do some individuals make scalable impact with their ideas, regardless of their power or status? The Power of Onlyness unravels this mystery for the first time so that anyone can make a dent. Even you.
Author: Santosh Jha
Publisher: Santosh Jha
ISBN:
Category : Fiction
Languages : en
Pages : 95
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Book Description
Dumped by her billionaire fiancé, a resplendently beautiful woman, the empress of eclectic endowments of extremities of name, fame and flair, the reigning royalty of Hollywood’s dream factory, the Oscar winner and highest paid actor, lands herself in all sorts of woes – hospitalization for slipping pill overdose, bad Press, peer group backstabbing and paparazzi. She escapes to anonymity at India's Yoga capital but the threat of paparazzi follows. A young yogi bails her out and detours her to an unusual world where he introduces her to the super consciousness of ‘onlyness’ within her. The redeemed empress unconsciously discovers her true elements being in linearity with that of the yogi and believes, she may be second time lucky. However, more shocks await her.
Author: Nilofer Merchant
Publisher: Harvard Business Press
ISBN: 1422190145
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
![The New How [Paperback] PDF](https://books.google.com/books/content/images/frontcover/7txdAwAAQBAJ?fife=w80-h100)
Author: Nilofer Merchant
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903392
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
Author: Emily Lakdawalla
Publisher: Springer
ISBN: 331968146X
Category : Science
Languages : en
Pages : 408
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Book Description
This book describes the most complex machine ever sent to another planet: Curiosity. It is a one-ton robot with two brains, seventeen cameras, six wheels, nuclear power, and a laser beam on its head. No one human understands how all of its systems and instruments work. This essential reference to the Curiosity mission explains the engineering behind every system on the rover, from its rocket-powered jetpack to its radioisotope thermoelectric generator to its fiendishly complex sample handling system. Its lavishly illustrated text explains how all the instruments work -- its cameras, spectrometers, sample-cooking oven, and weather station -- and describes the instruments' abilities and limitations. It tells you how the systems have functioned on Mars, and how scientists and engineers have worked around problems developed on a faraway planet: holey wheels and broken focus lasers. And it explains the grueling mission operations schedule that keeps the rover working day in and day out.
Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Rand Fishkin
Publisher: Penguin Group
ISBN: 0593853962
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Author: Mike Whitaker
Publisher: Greenleaf Book Group
ISBN: 1626344272
Category : Self-Help
Languages : en
Pages : 238
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Book Description
The secret of happy and successful people? Their ability to make good decisions. Changing careers, launching a business, starting a family, buying a home, moving to a new city? How do you know whether you’re making the right decision? In The Decision Makeover, Mike Whitaker offers a thoughtful and strategic approach for choosing wisely in all aspects of your life whether it’s about money, career, education, health, friends, or family. With his background in both business and psychology, he lays out a decision-making process that gives you the power to achieve your dreams. He even explains what to do if you’ve made some poor decisions along the way, so that you can move ahead without regret. Whitaker emphasizes the importance of understanding the difference between small and big decisions, and shows why defining your essential goals is the key to overcoming the roadblocks that can derail your progress. He reveals: • why your next decision could change your life forever • why you make bad decisions • how to avoid self-destructive decision-making • how to proceed confidently toward future decisions Filledwith engaging anecdotes and interactive exercises, The Decision Makeover gives you the tools to finally achieve all that you want. For young people just beginning to make important life decisions, or those who have seen it all and are ready for a “reset,” this timeless book is a must-have for anyone wanting to achieve the maximum success possible through purposeful decision making.
