Author: Valérie Schafer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111311376
Category : History
Languages : en
Pages : 282
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Book Description
The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).
Author: Karine Nahon
Publisher: Polity
ISBN: 0745671292
Category : Computers
Languages : en
Pages : 202
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Book Description
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526028336
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
Learn How to Maximize Your Online Brand Visibility with Less EffortNo stones are left unturned when you get your hands on this now.You will become a complete expert on this, and you’ll get everything you need inside to do the same...
Author: Adam Penenberg
Publisher: Hachette UK
ISBN: 1848945248
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Author: Bob M Fennis
Publisher: Taylor & Francis
ISBN: 1000180360
Category : Business & Economics
Languages : en
Pages : 479
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Book Description
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author: Matthias J. Becker
Publisher: Open Book Publishers
ISBN: 1805113194
Category : Computers
Languages : en
Pages : 151
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Book Description
The normalisation of hate speech, including antisemitic rhetoric, poses a significant threat to social cohesion and democracy. While global efforts have been made to counter contemporary antisemitism, there is an urgent need to understand its online manifestations. Hate speech spreads easily across the internet, facilitated by anonymity and reinforced by algorithms that favour engaging--even if offensive--content. It often takes coded forms, making detection challenging. Antisemitism in Online Communication addresses these issues by analysing explicit and implicit antisemitic statements in mainstream online discourse. Drawing from disciplines such as corpus linguistics, computational linguistics, semiotics, history, and philosophy, this edited collection examines over 100,000 user comments from three language communities. Contributors explore various facets of online antisemitism, including its intersectionality with misogyny and its dissemination through memes and social networks. Through case studies, they examine the reproduction, support, and rejection of antisemitic tropes, alongside quantitative assessments of comment structures in online discussions. Additionally, the volume delves into the capabilities of content moderation tools and deep-learning models for automated hate speech detection. This multidisciplinary approach provides a comprehensive understanding of contemporary antisemitism in digital spaces, recognising the importance of addressing its insidious spread from multiple angles.
Author: Chiluwa, Innocent E.
Publisher: IGI Global
ISBN: 1522585370
Category : Language Arts & Disciplines
Languages : en
Pages : 677
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Book Description
The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.
Author: Bobick, Bryna
Publisher: IGI Global
ISBN: 1799874273
Category : Art
Languages : en
Pages : 350
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Book Description
As art museum educators become more involved in curatorial decisions and creating opportunities for community voices to be represented in the galleries of the museum, museum education is shifting from responding to works of art to developing authentic opportunities for engagement with their communities. Current research focuses on museum education experiences and the wide-reaching benefits of including these experiences into art education courses. As more universities add art museum education to their curricula, there is a need for a text to support the topic and offer examples of real-world museum education experiences. Engaging Communities Through Civic Engagement in Art Museum Education deepens knowledge on museum and art education and civic engagement and bridges the gap from theory to practice. The chapters focus on various sectors of this research, including diversity and inclusion in museum experiences, engaging communities through new techniques, and museum and university partnerships. As such, it includes coverage on timely topics that include programs and audience engagement with the LGBTQ+, refugee, disability, and senior communities; socially responsive museum pedagogy; and the use of student workers. This book is ideal for museum educators, museum directors, curators, professionals, practitioners, researchers, academicians, and students who are interested in updated knowledge and research in art education, curriculum development, and civic engagement.
Author: Susan Driver
Publisher: Springer
ISBN: 3319989715
Category : Social Science
Languages : en
Pages : 236
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Book Description
Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young people’s affective lives as they engage with diverse social media in prolific and specific ways. It addresses the situated embodied and emotional experiences of young people as they actively use media in order to forge communities, play imaginatively, protest injustice, experiment with their identities, make media or explore friendships. Furthermore, it explores the relational and contextual dimensions of their everyday interactions. Against static knowledge and moral panics that abstract youth from the complex and changing worlds in which they grapple with digital media, this book hones in on the layered textures of youth experiences to consider how today’s youth think and feel in subtle and unexpected ways.
Author: Kurt Braddock
Publisher: Cambridge University Press
ISBN: 1108686494
Category : Psychology
Languages : en
Pages : 305
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Book Description
Strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. Weaponized Words applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes.
