Author: Sudhir Kumar Rathi
Publisher: John Wiley & Sons
ISBN: 1394231091
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Author: Tansel Özyer
Publisher: Springer
ISBN: 9783030078966
Category : Social Science
Languages : en
Pages : 0
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Book Description
The book covers tools in the study of online social networks such as machine learning techniques, clustering, and deep learning. A variety of theoretical aspects, application domains, and case studies for analyzing social network data are covered. The aim is to provide new perspectives on utilizing machine learning and related scientific methods and techniques for social network analysis. Machine Learning Techniques for Online Social Networks will appeal to researchers and students in these fields.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Rodrigues, Maria Antónia
Publisher: IGI Global
ISBN: 179989181X
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Author: Bansal, Himani
Publisher: IGI Global
ISBN: 1522550984
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.
Author: Athena Vakali
Publisher: Springer Science & Business Media
ISBN: 3642175503
Category : Computers
Languages : en
Pages : 357
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Book Description
This book addresses the major issues in the Web data management related to technologies and infrastructures, methodologies and techniques as well as applications and implementations. Emphasis is placed on Web engineering and technologies, Web graph managing, searching and querying and the importance of social Web.
Author: Alan B. Albarran
Publisher: Routledge
ISBN: 0415523184
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.
Author: Julien Sharp
Publisher: Entrepreneur Press
ISBN: 1599182688
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?
Author: Tracy L. Tuten
Publisher: SAGE Publications Limited
ISBN: 1529625793
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Author: Li Xu
Publisher: Springer
ISBN: 0387763120
Category : Business & Economics
Languages : en
Pages : 789
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Book Description
This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Enterprise information systems (EIS) have become increasingly popular. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses.
