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Author:
Publisher: Ashok Yakkaldevi
ISBN: 1716520533
Category : Art
Languages : en
Pages : 265
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Book Description
1.1 Introduction Traditionally, the Indian retail space has been dominated by unorganized retailers like Kirana stores, cloth merchants etc., who buy and resell merchandise from local suppliers or wholesalers. Most of today’s modern retail format that have been proliferating over the metros, cities and town were non existents twenty years ago. Pantaloon retail, Home town, Westside, Reliance trends, Spencer’s retail, Big Bazaar, Shoppers’ stop, Lifestyle were either small startup or non-existent twenty years back. Leading international retailers are heading towards India for setting up their stores. The internet has influenced organisation’s competitive strategic options and has actually transformed business concepts and practices forever. It offers many daily challenges. Retailer plays a significant role in economy, create value. The internet channel has fundamentally changed the way people shop. The internet had provided shoppers with multiple shopping channels. There are different types of retailers that satisfy same need and convenient experience. This business isn't static and is continually developing and evolving. They purchase straightforwardly from producers have stock sent to their stockrooms and the product to their stores. Retailers are progressively proficient at playing out the exercises that expansion the estimation of items and administrations for customers. These worth making exercises incorporate giving a collection of items and administrations, breaking mass, holding stock and offering types of assistance. Moreover, numerous retailers are engaged with planning inventive items and administrations. Retailers offer the assortment and arrangement of product requested. Assortment is the quantity of product classes a retailer offers. Arrangement is the quantity of various things offered in a product class. Assortment is alluded as the broadness of product and combination is alluded as profundity of product.
Author:
Publisher: Ashok Yakkaldevi
ISBN: 1716520533
Category : Art
Languages : en
Pages : 265
Get Book Here
Book Description
1.1 Introduction Traditionally, the Indian retail space has been dominated by unorganized retailers like Kirana stores, cloth merchants etc., who buy and resell merchandise from local suppliers or wholesalers. Most of today’s modern retail format that have been proliferating over the metros, cities and town were non existents twenty years ago. Pantaloon retail, Home town, Westside, Reliance trends, Spencer’s retail, Big Bazaar, Shoppers’ stop, Lifestyle were either small startup or non-existent twenty years back. Leading international retailers are heading towards India for setting up their stores. The internet has influenced organisation’s competitive strategic options and has actually transformed business concepts and practices forever. It offers many daily challenges. Retailer plays a significant role in economy, create value. The internet channel has fundamentally changed the way people shop. The internet had provided shoppers with multiple shopping channels. There are different types of retailers that satisfy same need and convenient experience. This business isn't static and is continually developing and evolving. They purchase straightforwardly from producers have stock sent to their stockrooms and the product to their stores. Retailers are progressively proficient at playing out the exercises that expansion the estimation of items and administrations for customers. These worth making exercises incorporate giving a collection of items and administrations, breaking mass, holding stock and offering types of assistance. Moreover, numerous retailers are engaged with planning inventive items and administrations. Retailers offer the assortment and arrangement of product requested. Assortment is the quantity of product classes a retailer offers. Arrangement is the quantity of various things offered in a product class. Assortment is alluded as the broadness of product and combination is alluded as profundity of product.
Author: Michael Levy
Publisher:
ISBN: 9780070893207
Category : Retail trade
Languages : en
Pages : 517
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Book Description
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Gibson G. Vedamani
Publisher:
ISBN: 9788179921517
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Key Features — Provides distinct perspectives on both retailing in India and in international markets — Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing — Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. — Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject — Presents updates on recent retail concepts and initiatives practiced in retail organizations
Author: Dhruv Grewal
Publisher: SAGE
ISBN: 1526457334
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author: Nagaraj, Samala
Publisher: IGI Global
ISBN: 1799839206
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Conrad Lashley
Publisher: Routledge
ISBN: 113639821X
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Author: Tsan-Ming Choi
Publisher: Springer
ISBN: 9811029768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
