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Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author: Lorrie Thomas
Publisher: McGraw Hill Professional
ISBN: 0071750398
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Author: Fauzia Burke
Publisher: Berrett-Koehler Publishers
ISBN: 1626567875
Category : Language Arts & Disciplines
Languages : en
Pages : 148
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Book Description
If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Rob Stokes (eMarketing specialist)
Publisher:
ISBN:
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
Get Book Here
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author: Ralf T. Kreutzer
Publisher: Springer Nature
ISBN: 3658353694
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.
Author: Prabhu TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
In the ever-evolving digital era, reaching and engaging your audience has become both an art and a science. Whether you’re a small business owner, a marketing professional, or an aspiring entrepreneur, understanding online marketing is no longer optional—it’s the foundation of success. "Online Marketing: Master the Art of Digital Success in a Connected World" is your ultimate guide to navigating the complexities of the digital landscape and creating impactful marketing strategies. This comprehensive book takes you on a journey through the essential and advanced concepts of online marketing, providing actionable insights, proven strategies, and real-world examples. Whether you’re new to marketing or looking to refine your expertise, this guide equips you with the tools to drive measurable results and thrive in a competitive environment. What You’ll Learn Foundations of Online Marketing: ○ Understand core principles like audience targeting, goal setting, and the importance of value propositions. ○ Learn how to align your marketing efforts with your business objectives for maximum impact. Building an Effective Digital Presence: ○ Master website optimization and user experience design to engage visitors and drive conversions. ○ Leverage the power of SEO to increase organic traffic and rank higher on search engines. Content That Converts: ○ Create engaging blogs, videos, and infographics that captivate your audience. ○ Develop content strategies that align with your brand voice and resonate with your target market. Harnessing the Power of Social Media: ○ Learn how to effectively use platforms like Facebook, Instagram, LinkedIn, and TikTok to grow your brand. ○ Understand the art of crafting posts that inspire engagement and build community. Paid Advertising Simplified: ○ Dive into the world of PPC campaigns, Google Ads, and social media advertising. ○ Discover how to maximize ROI with targeted strategies and remarketing techniques. Analytics and Performance Measurement: ○ Track and analyze campaign success with tools like Google Analytics and social media insights. ○ Learn how to make data-driven decisions to optimize your efforts. The Future of Marketing: ○ Explore emerging trends such as artificial intelligence, voice search, AR/VR, and blockchain. ○ Stay ahead by integrating cutting-edge technologies into your marketing strategy. Why This Book? Unlike other marketing guides that focus solely on theory, "Online Marketing" bridges the gap between knowledge and application. Each chapter includes step-by-step instructions, checklists, and actionable tips you can implement immediately. Whether you’re launching your first campaign or scaling an established business, this book provides practical solutions for every challenge. You’ll also find case studies from global brands like Coca-Cola, Airbnb, and Amazon, as well as lessons from marketing failures, to illustrate what works—and what doesn’t—in real-world scenarios. With an emphasis on ethical practices, compliance with privacy laws, and sustainability, this book ensures your marketing efforts align with modern consumer expectations. Who Is This Book For? This book is perfect for: ● Entrepreneurs and small business owners looking to grow their business with limited budgets. ● Marketing professionals seeking to enhance their skills and master advanced techniques. ● Students and aspiring marketers eager to build a strong foundation in digital marketing. ● Enterprises aiming to innovate and integrate the latest technologies into their campaigns. Make Your Mark Online With "Online Marketing: Master the Art of Digital Success in a Connected World," you’ll learn how to navigate the dynamic digital landscape, engage your audience, and achieve your business goals. Take the first step toward mastering online marketing and building a thriving digital presence.
Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Category : Computers
Languages : en
Pages : 341
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Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Author: Patricia Brusha
Publisher: A Couple of Chicks Marketing
ISBN: 1425187471
Category :
Languages : en
Pages : 72
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Book Description
Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.
