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Author: Jono Bacon
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379311
Category : Computers
Languages : en
Pages : 396
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Book Description
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities
Author: Jono Bacon
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379311
Category : Computers
Languages : en
Pages : 396
Get Book Here
Book Description
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities
Author: Robert E. Kraut
Publisher: MIT Press
ISBN: 0262528916
Category : Social Science
Languages : en
Pages : 323
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Book Description
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Author: Daryl Siedentop
Publisher: Human Kinetics
ISBN: 1492582204
Category : Education
Languages : en
Pages : 226
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Book Description
This new edition of Complete Guide to Sport Education contains everything your students need to get—and keep—children active. Regardless of skill or confidence level, your students will learn how to get children to work together, support each other, and gain competence in sport and fitness skills so that they can stay moving now and throughout their lifetime. The Sport Education model is appropriate for various dance forms and recreational activities such as swimming, weightlifting, and other fitness programs such as aerobic routines and hiking. The text for this groundbreaking Sport Education curricular model has expanded to 12 chapters, is updated throughout, and offers even more practical examples and real-world applications from both elementary and secondary levels: • A new emphasis on using the Sport Education model to help students reach national goals for physical activity, including outside of class time • Review of the findings from more than 50 research studies that examine the efficacies of the Sport Education model • More online teacher resources—including ready-to-use forms, plans, assessments, charts, and handouts A few examples of new resources include a series of team practice cards that teachers and team coaches can use to plan practices, and templates that allow teachers to choose among several game-play performance indicators (techniques and tactics, rules and strategies, fair play, and so on). The resources make it easy for professors to use this text in college methods and curriculum courses. Authors Daryl Siedentop, Peter Hastie, and Hans van der Mars provide a perfect blend of rock-solid theory and practical application for a wealth of games, sports, and fitness activities. Through their Sport Education model, children quickly become involved in all aspects of a sport or activity, learning skills, sportsmanship, and responsibility. The curriculum helps students develop as leaders and as team players. And as they learn to become true players and performers, they become more competent and confident—thus leading to the likelihood that they will continue being active after school, on weekends, and as they grow. This second edition of Complete Guide to Sport Education will help school programs meet national physical activity guidelines and the national physical education standards established by NASPE. It contains everything that future physical education teachers need in order to implement an effective program. With its greater emphasis on activity and fitness, its expanded resources, its relevance and freshness, and its practical approach, Complete Guide to Sport Education, Second Edition, is just what your students need to point children in the direction of healthy, active lifestyles.
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Mary L. Ohmer
Publisher: SAGE Publications
ISBN: 1544302703
Category : Social Science
Languages : en
Pages : 433
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Book Description
"The world is changing rapidly and the practice of community organizing needs to change with it. Representing both an homage to, and a departure from the "alinsky traditions" of organizing, Consensus Organizing offers techniques that are specifically designed for urban and rural communities struggling to succeed in the global economy and the information age. Ohmer and DeMasi are experienced organizers who offer a relentlessly thorough examination of the process of bringing diverse communities together to make change and to bridge the ethnic and economic divisions that keep many communities from succeeding." —Bill Traynor Executive Director, Lawrence CommunityWorks Inc. A person doesn′t have to be a consensus organizer to think like one. Consensus Organizing: A Community Development Workbook—A Comprehensive Guide to Designing, Implementing, and Evaluating Community Change Initiatives helps students and practitioners begin to think like consensus organizers and incorporate this way of strategic thinking into their lives and their work. Through a wide range of exercises, role-play activities, case scenarios, and discussion questions, this workbook presents the conceptual framework for consensus organizing and provides a practical and experiential approach to understanding and applying consensus organizing to address a range of issues. This workbook is designed to be used by itself or along with Mike Eichler′s text Consensus Organizing: Building Communities of Mutual Self Interest (SAGE, 2007). Key Features and Benefits Provides a step-by-step guide on how to conduct a community analysis of both internal and external neighborhood resources Brings consensus organizing to life through case studies based on the real-life experiences of the authors Offers field exercises that engage the reader in applying and practicing consensus organizing Provides practical tools that community organizers and practitioners can use in their daily work Includes a sample job description, work plan, monitoring report, and field report for hiring and supervising consensus organizers Presents tools for describing and evaluating consensus organizing and community-level interventions Accompanying Website Instructors and students have access to the many activities and cases on the accompanying website.
Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 0470944218
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Author: Anabel Quan-Haase
Publisher: SAGE
ISBN: 1529788889
Category : Social Science
Languages : en
Pages : 860
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Book Description
The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Author: Jonas Arca
Publisher: Independently Published
ISBN: 9781792836305
Category :
Languages : en
Pages : 221
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Book Description
"Community Association Management Florida" is an introductory text to community association management in Florida. This book explains the concepts behind common interest communities (i.e. homeowners, condominium, and cooperative associations) and crucial knowledge that must be understood to manage communities effectively. Take away California, and there are more homeowners associations in Florida than the remaining 48 states combined. Whether you are aspiring to join the ranks of licensed community association managers (LCAMs) in Florida or if you are a board member or resident in a homeowners association, this book will provide the practical knowledge and laws you need to understand the inner workings of community association living.
Author: Gino Wickman
Publisher: BenBella Books
ISBN: 1944648836
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.
