Author: McKinsey & Company Inc.
Publisher: John Wiley & Sons
ISBN: 1119281091
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Author: Randall Craig
Publisher: Simon and Schuster
ISBN: 1440555303
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
"Contains material adapted and abridged from The everything start your own business book, 4th edition, by Julia B. Harrington"--T.p. verso.

Author: Peter S. Cohan
Publisher: Apress
ISBN: 1484224485
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth. Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies. Business leaders will learn the following lessons from this book: Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure. The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome. Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments. Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies. Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector. Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities. Who This Book Is For The people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers

Author: Martín Arellano
Publisher: Martín Arellano
ISBN:
Category : Business & Economics
Languages : en
Pages : 101

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Book Description

Author: Eon Ranger
Publisher: First Class Consulting Corporation
ISBN:
Category : Art
Languages : en
Pages : 123

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Book Description
Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to excel in the dynamic world of business and achieve remarkable growth. This comprehensive guide provides readers with a wealth of knowledge and practical insights into effective strategies that can propel their businesses forward in highly competitive markets. The book delves into the intricacies of business growth, offering a deep understanding of the various strategies and approaches that can be employed to gain a competitive edge. From market analysis and customer segmentation to product development and market expansion, readers will gain valuable insights into the different avenues for business growth. The guide goes beyond theoretical concepts by presenting real-world examples and case studies, showcasing successful growth stories from diverse industries. Readers will have the opportunity to learn from the experiences of accomplished business leaders and gain inspiration from their journeys to success. In addition to exploring growth strategies, the book emphasizes the importance of adaptability and resilience in an ever-changing business landscape. It highlights the significance of staying abreast of market trends, embracing innovation, and leveraging emerging technologies to stay ahead of the curve. By incorporating actionable advice and practical tips, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" equips readers with the tools and knowledge to identify opportunities, make informed decisions, and effectively execute growth strategies. Whether readers are seasoned entrepreneurs or aspiring business leaders, this book serves as a trusted guide to navigate the complexities of business growth and achieve long-term success. In a nutshell, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to unlock the secrets of business growth. Through its practical insights, real-world examples, and emphasis on adaptability, this book empowers readers to chart a successful path towards achieving remarkable growth and surpassing their competitors.

Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Author: Bush Wes
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Author: Nafeez Imtiaz
Publisher: Nafeez Imtiaz
ISBN:
Category : Business & Economics
Languages : en
Pages : 151

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Book Description
Discover the Proven Path to Financial Freedom and Entrepreneurial Success Are you struggling to turn your small business dreams into reality? Do you feel stuck in a cycle of setbacks and disappointments? Have you ever wondered what separates successful entrepreneurs from those who never quite make it? Nafeez Imtiaz knows these challenges all too well. Once a struggling business owner on the brink of bankruptcy, he transformed his fate through sheer determination and smart strategies. Today, he's a self-made millionaire and respected business mentor who has helped thousands of aspiring entrepreneurs achieve their goals. In "Small Business Growth Strategies - Self-Made Millionaire Journey: From Failure to Success in Business," Nafeez shares his hard-earned wisdom and practical insights. He doesn't just tell you what to do; he shows you how to do it, step by step, drawing from his own experiences of both failure and triumph. What's Inside: • The Millionaire Mindset: Unlock the mental barriers holding you back and cultivate the mindset of successful entrepreneurs • Fail-Proof Business Planning: Learn how to create a robust business plan that acts as your roadmap to success • Financial Mastery for Beginners: Understand the fundamentals of business finance and make informed decisions • Marketing Magic: Discover cost-effective strategies to attract and retain customers in today's competitive landscape • Scale Smart: Uncover the secrets to growing your business without burning out or losing control • Networking for Success: Build valuable relationships that can skyrocket your business growth • Time Management Tactics: Maximize your productivity and achieve more in less time • Wealth Building Beyond Business: Learn how to diversify your income streams and secure long-term financial freedom Nafeez's journey from failure to success is not just inspiring; it's a practical blueprint for your own path to becoming a millionaire entrepreneur. He demystifies complex business concepts, making them accessible to beginners while offering advanced insights for seasoned business owners. This book isn't just about making money; it's about creating a life of purpose, freedom, and fulfillment through entrepreneurship. Nafeez's strategies have been battle-tested in the real world, providing you with a reliable guide to navigate the challenges of small business ownership. If you want to transform your small business dreams into reality and embark on your own journey to becoming a self-made millionaire, then scroll up and buy this book today. Your entrepreneurial success story starts here!

Author: HowExpert
Publisher: HowExpert
ISBN:
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
If you want to create a successful online business, then HowExpert Guide to Online Business is your roadmap for starting, growing, and thriving in the digital world. Whether you’re a beginner, an aspiring entrepreneur, or a seasoned professional, this guide offers the strategies and insights needed to excel in today’s competitive landscape. This book covers everything from online business basics to building a strong foundation, setting up a professional presence, leveraging digital marketing, managing growth, and more. Explore diverse models—whether e-commerce, content creation, or digital services—and master strategies to expand your reach and revenue. Chapter-by-Chapter Overview: - Introduction: Discover the potential of online business, who this book is for, key concepts, and how to get the most from this guide. - Chapter 1: Understanding Online Business Basics: Learn what online business is and explore models like e-commerce, services, and content. - Chapter 2: Building a Strong Foundation: Set clear goals, identify your target market, conduct research, and develop a unique value proposition. - Chapter 3: Creating Your Online Business Strategy: Choose the right model, build a plan, select a name, and address legal and financial needs. - Chapter 4: Setting Up Your Online Presence: Build a website, create landing pages, and ensure security and compliance. - Chapter 5: E-commerce Essentials: Choose platforms, optimize product listings, manage inventory, and streamline checkout. - Chapter 6: Content Marketing for Internet Business: Develop strategies, create engaging content, promote it across platforms, and repurpose for reach. - Chapter 7: Digital Marketing Strategies: Implement SEO, PPC advertising, social media marketing, and email campaigns to drive growth. - Chapter 8: Leveraging Social Media for Growth: Build a social media strategy, engage audiences, and use paid ads effectively. - Chapter 9: Managing and Scaling Your Internet Business: Track metrics, analyze performance, hire, outsource, and automate processes. - Chapter 10: Building an Online Brand: Define your brand identity, create consistent messaging, and leverage personal branding. - Chapter 11: Monetizing Your Online Business: Diversify revenue streams, use affiliate marketing, launch digital products, and generate passive income. - Chapter 12: Customer Relationship Management (CRM): Build loyalty, manage feedback, offer excellent service, and optimize relationships. - Chapter 13: Adapting to Trends in the Digital Space: Explore AI, voice search, AR/VR, and sustainable practices to stay ahead. - Chapter 14: Overcoming Challenges in Online Business: Overcome obstacles, maintain work-life balance, handle legal issues, and stay motivated. - Chapter 15: Building a Long-Term Internet Business: Create growth strategies, build partnerships, plan for legacy and exit, and focus on continuous learning. - Chapter 16: Appendices: Explore a glossary of terms, useful tools, further reading, and online business events. Why This Guide is Essential: - Complete Roadmap: Covers all aspects of starting, growing, and succeeding in online business. - Proven Strategies: Build a strong brand, scale effectively, and generate sustainable income. - Stay Updated: Keep up with digital marketing trends, tools, and strategies. - Diverse Models: Explore e-commerce, content creation, and digital services to fit your vision. Ready to turn your ideas into a profitable venture? HowExpert Guide to Online Business offers not just strategies, but comprehensive support for entrepreneurs at every stage. Whether enhancing your online presence, launching new products, or exploring passive income, this guide provides actionable steps. The digital world offers endless opportunities—seize them now and turn your vision into reality! HowExpert publishes how to guides on all topics from A to Z.

Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.