Online And Offline Tourism Strategy Difference

Online And Offline Tourism Strategy Difference PDF Author: Johnny Ch Lok
Publisher:
ISBN: 9781677675906
Category :
Languages : en
Pages : 40

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Book Description
What is the online travel sale service strategy? The two most important things for travel operators ( agents) are online travel marketing and strategic management. Former can enhance business operations. Use of (ICT) develops financial capabilities, however, it depends on management choice, financial condition and position. Some researchers recommended that the usage of IT should not be restricted at operatinal level, however it should be extended up to senior level and should be used for decision making. Social media is regarded as a platform where the tourists and travel operators/agents ( suppliers) of tourism industry cross each other. Thus, the role of social media has been directed for future research in tourism industry. Hence, it seems online travel sale service has these features to attract travel consumers to choose to use this online mode to buy electronic air ticket. Such as, airline electronic air ticket price comparison, pre-booking plan seats to avoid full seats flights to delay consumer individual trip plan, pre-booking hotel rooms and prices comparison as well as prebooking restaurant seats and food price and taste comparison, travel destination easy search. Otherwise, these features to attract travel consumers to choose to walk in to travel agents to buy paper air ticket directly. They include: safe cash or visa card payment to avoid personal information is stolen by website payment channel, e.g. via card number, address, name, birth date personal information. Also the travel consumer can enquire any questions from the travel agent and gets individual feedback from the travel agent by oral before who ensure to choose to buy which kind of travel package for whose travel destination. In special, when the travel consumer has much time to spend to enquire any travel trip question, walk in travel agent is the best enquire methos to let the travel consumer to know the trip information clearly.Chapter twoOnline/offline travel operators (agents) maketing strategies2.1Offline walk in travel unique segment service strategyNowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing, there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive.I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with.I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below:

Online And Offline Tourism Strategy Difference

Online And Offline Tourism Strategy Difference PDF Author: Johnny Ch Lok
Publisher:
ISBN: 9781677675906
Category :
Languages : en
Pages : 40

Get Book Here

Book Description
What is the online travel sale service strategy? The two most important things for travel operators ( agents) are online travel marketing and strategic management. Former can enhance business operations. Use of (ICT) develops financial capabilities, however, it depends on management choice, financial condition and position. Some researchers recommended that the usage of IT should not be restricted at operatinal level, however it should be extended up to senior level and should be used for decision making. Social media is regarded as a platform where the tourists and travel operators/agents ( suppliers) of tourism industry cross each other. Thus, the role of social media has been directed for future research in tourism industry. Hence, it seems online travel sale service has these features to attract travel consumers to choose to use this online mode to buy electronic air ticket. Such as, airline electronic air ticket price comparison, pre-booking plan seats to avoid full seats flights to delay consumer individual trip plan, pre-booking hotel rooms and prices comparison as well as prebooking restaurant seats and food price and taste comparison, travel destination easy search. Otherwise, these features to attract travel consumers to choose to walk in to travel agents to buy paper air ticket directly. They include: safe cash or visa card payment to avoid personal information is stolen by website payment channel, e.g. via card number, address, name, birth date personal information. Also the travel consumer can enquire any questions from the travel agent and gets individual feedback from the travel agent by oral before who ensure to choose to buy which kind of travel package for whose travel destination. In special, when the travel consumer has much time to spend to enquire any travel trip question, walk in travel agent is the best enquire methos to let the travel consumer to know the trip information clearly.Chapter twoOnline/offline travel operators (agents) maketing strategies2.1Offline walk in travel unique segment service strategyNowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing, there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive.I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with.I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below:

Tourism And Publish Ecommerce Strategy Difference

Tourism And Publish Ecommerce Strategy Difference PDF Author: Johnny Ch Lok
Publisher:
ISBN: 9781691399482
Category :
Languages : en
Pages : 78

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Book Description
The strategy difference between online and offline travel agents1.1The main cost related factors to offline or online travel agentsNowadays, many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily.Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market.The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players.Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market.However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors.However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly.But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.

Online and Offline Travel Agent Strategy Comparison

Online and Offline Travel Agent Strategy Comparison PDF Author: Johnny Ch Lok
Publisher:
ISBN: 9781982995782
Category :
Languages : en
Pages : 40

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Book Description
Chapter One The difference between online and offline travel agents1.1 The main cost related factors to offline or online travel agents Nowadays,many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily. Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market. The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players. Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market. However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors. However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly. But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.

Handbook of Consumer Behavior, Tourism, and the Internet

Handbook of Consumer Behavior, Tourism, and the Internet PDF Author: Juline E. Mills
Publisher: Routledge
ISBN: 1136429190
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries PDF Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1522597859
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Information and Communication Technologies in Tourism 2015

Information and Communication Technologies in Tourism 2015 PDF Author: Iis Tussyadiah
Publisher: Springer
ISBN: 3319143433
Category : Business & Economics
Languages : en
Pages : 855

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Book Description
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

Technology How Influence Traditional Publishing And Tourism Change

Technology How Influence Traditional Publishing And Tourism Change PDF Author: John Lok
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This book divides three parts. The first part, I shall explain what the strategies differences are between online and offline book shops. The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers' reading behavior. The third part, I shall explain how to apply artificial intelligent tool to predict traveler behavior as well as I shall indiate what the strategies differences are between online and offline tourism service. The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.

Co-Creation and Well-Being in Tourism

Co-Creation and Well-Being in Tourism PDF Author: Antónia Correia
Publisher: Springer
ISBN: 3319441086
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655

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Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Is Prediction Tourism More Easy Than Publish Consumer Behavior

Is Prediction Tourism More Easy Than Publish Consumer Behavior PDF Author: Johnny Ch Lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727338546
Category :
Languages : en
Pages : 284

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Book Description
My aim research this two questions: (1) What factors influence to predict tourism consumer behavior ( e-travel ticket or paper ticket buyer) more easy than publish consumer behavior ( e-book or paper book buyer) ? (2) Why and how can artificial intelligent tool predict traveler entertainment behavior more easy than book buyer reading behavior? The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. Nowadays, online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. Nowadays, publishing industry competition is serious. Electronic books, newspapers will be popular to let readers have more reading method to choice. So, publishers need to consider what factors can attract readers to choose to read their books, magazines, journals, newspapers in order to avoid reading customer number reduces as well as they choose other medias to replace their reading medias. In second part, it concerns how to attract readers' reading interest to persuade them to choose to buy the publish firm's books to read? It is one interesting question to every publisher. I shall explain what factors can influence the readers to keep positive attitude to read the publishers' reading products as well as how to solve any readers' reading interest loses to the publishers' reading product challenges in order to avoid its reading customer number reduces. It is one reading consumption psychological research topic book for every interesting reading psychological publishing industry readers. The Three part aims to explain what strategies will be different between online and offline travel agents as well as I shall indicate how to apply (AI) tool to predict traveler behavior . To indicate what are online travel and general travel service strategy difference aspect. I shall indicate what are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy electronic air ticket or paper air ticket from either offline travel agents or online travel agents? For example, I shall general investigating methods to predict travel behavioural consumption, such as qualitative of travel behavioural method, advanced traveler information systems (ATIS) method, online tourism sale channel method, actively based patterns of urban population of travel behavioural prediction method, trip based versus activity based approaches of method. Also, I shall explain how to predict the future number travel age target, it includes both the senior age group and young age group in order to how to attract these two different travel age target group. I shall indicate how to use psychological method to predict travel behavioral consumption.