One-Sided Arguments

One-Sided Arguments PDF Author: Douglas Walton
Publisher: SUNY Press
ISBN: 9780791442678
Category : Philosophy
Languages : en
Pages : 320

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Book Description
A practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.

One-Sided Arguments

One-Sided Arguments PDF Author: Douglas Walton
Publisher: SUNY Press
ISBN: 9780791442678
Category : Philosophy
Languages : en
Pages : 320

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Book Description
A practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.

Judgment and Decision Making

Judgment and Decision Making PDF Author: David Hardman
Publisher: John Wiley & Sons
ISBN: 1405123982
Category : Psychology
Languages : en
Pages : 246

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Book Description
Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. An accessible examination of the wide variety of ways people make judgments Features up-to-date theoretical coverage, including perspectives from evolutionary psychology and neuroscience Covers dynamic decision making, everyday decision making, individual differences, group decision making, and the nature of mind and brain in relation to judgment and decision making Illustrates key concepts with boxed case studies and cartoons

Strategic Planning for Public Relations

Strategic Planning for Public Relations PDF Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1000201368
Category : Business & Economics
Languages : en
Pages : 659

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Book Description
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Informal Reasoning and Education

Informal Reasoning and Education PDF Author: James F. Voss
Publisher: Routledge
ISBN: 1136463526
Category : Education
Languages : en
Pages : 518

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Book Description
Based on extensive reasoning acquisition research, this volume provides theoretical and empirical considerations of the reasoning that occurs during the course of everyday personal and professional activities. Of particular interest is the text's focus on the question of how such reasoning takes place during school activities and how students acquire reasoning skills.

Examining Argumentation in Context

Examining Argumentation in Context PDF Author: Frans H. van Eemeren
Publisher: John Benjamins Publishing
ISBN: 9027289328
Category : Philosophy
Languages : en
Pages : 318

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Book Description
Examining Argumentation in Context: Fifteen studies on strategic maneuvering contains a selection of papers on strategic maneuvering in argumentative discourse. Starting point of all of these contributions is that a satisfactory analysis and evaluation of strategic maneuvering is possible only if the argumentative discourse is first situated in the communicative and interactional context in which it occurs. While some of the contributions present general views with regard to strategic maneuvering, other contributions report on the results of empirical studies, examine strategic maneuvering in a particular legal or political context, or highlight the presentational design of strategic maneuvering. Examining Argumentation in Context therefore provides an insightful view of recent developments in the research on strategic maneuvering, which is currently prominent in the study of argumentation.

Strategic Planning for Public Relations, Third Edition

Strategic Planning for Public Relations, Third Edition PDF Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135847991
Category : Business & Economics
Languages : en
Pages : 637

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Book Description
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Mass Communications Research Methods

Mass Communications Research Methods PDF Author: H.J. Hsia
Publisher: Routledge
ISBN: 1317357167
Category : Social Science
Languages : en
Pages : 620

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Book Description
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Intentional Conceptual Change

Intentional Conceptual Change PDF Author: Gale M. Sinatra
Publisher: Routledge
ISBN: 1135648913
Category : Education
Languages : en
Pages : 518

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Book Description
This volume brings together a distinguished, international list of scholars to explore the role of the learner's intention in knowledge change. Traditional views of knowledge reconstruction placed the impetus for thought change outside the learner's control. The teacher, instructional methods, materials, and activities were identified as the seat of change. Recent perspectives on learning, however, suggest that the learner can play an active, indeed, intentional role in the process of knowledge restructuring. This volume explores this new, innovative view of conceptual change learning using original contributions drawn from renowned scholars in a variety of disciplines. The volume is intended for scholars or advanced students studying knowledge acquisition and change, including educational psychology, developmental psychology, science education, cognitive science, learning science, instructional psychology, and instructional and curriculum studies.

Rational Emotive Behaviour Therapy

Rational Emotive Behaviour Therapy PDF Author: Windy Dryden
Publisher: Psychology Press
ISBN: 9781583912737
Category : Psychology
Languages : en
Pages : 274

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Book Description
This study examines the theory behind this popular approach within the cognitive-behavioural tradition. It discusses the relevance of cross-disciplinary factors affecting REBT, REBT as an intentional therapy, and irrational beliefs as schemata.

Persuasion

Persuasion PDF Author: Robert H Gass
Publisher: Routledge
ISBN: 1000556778
Category : Psychology
Languages : en
Pages : 612

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Book Description
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.