Author: Brendan Kane
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Author: Brendan Kane
Publisher: Waterside Productions
ISBN: 9781949001006
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Author: Jake A. Clark
Publisher:
ISBN: 9781647450410
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Author: Megan Angelo
Publisher: Harlequin
ISBN: 1488051291
Category : Fiction
Languages : en
Pages : 394
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Book Description
“This dark, pitch-perfect novel about our dependence on technology for validation and human connection is as addictive as social media itself.” —People Magazine Orla Cadden is stuck in a dead-end job, writing clickbait about movie-star hookups and influencer yoga moves. Then Orla meets Floss, who has a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss’s methods are shady—and sometimes people get hurt? Their legions of followers can’t be wrong. Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. Despite her massive popularity—twelve million loyal followers—when Marlow discovers that her whole family history is based on a lie, she summons the courage to run in search of the truth. Followers traces the paths of Orla, Floss and Marlow as they wind through time toward a cataclysmic event that sends America into upheaval. This darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection. “Terrific writing about terrifying ideas.” —Washington Post “An engaging confection wrapped around a thoughtful critique.” —USA Today “Dazzling.” —Time “Razor-sharp.” —Entertainment Weekly “Big Brother meets Ingrid Goes West.” —theSkimm “[An] intelligent page-turner.” —Wall Street Journal “Dark, witty, astute.” —Slate “Black Mirror fans are going to love Megan Angelo’s Followers.” —PopSugar “Engrossing.” —NPR “Fascinating.” —Publishers Weekly (starred review) “Intricate and brave.” —Booklist (starred review) “Addictive.” —KirkusReviews (starred review)
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Laura Bull
Publisher: Greenleaf Book Group
ISBN: 1632992620
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding. This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire. A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071827005
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Instagram is the hottest social media site: two years after its launch, the number of its daily mobile users surpassed that of Twitter. This book provides what you need to grab customers on the world''s popular photo-sharing site.
Author: Samson Floyd
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
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Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Author: Ryan Daniel Moran
Publisher: BenBella Books
ISBN: 1950665143
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.
Author: DK
Publisher: Penguin
ISBN: 0756688302
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
One Million Things: Ancient History is a spectacular show-and-tell experience. Observe the night sky to learn about Mayan gods and beliefs, or barter for exotic spices and perfumes in the trade that built Arabian cities. See the First Chinese Emperor's terracotta army returned to its multi-colored splendour, or read a travel guide to the Minoan and Mycenaean civilizatons to see which ancient Mediterranean destination is best for you.
