Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg PDF Download
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Author: Greg M Allenby
Publisher: World Scientific
ISBN: 9814466859
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Author: Greg M Allenby
Publisher: World Scientific
ISBN: 9814466859
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Author: Badi H. Baltagi
Publisher: John Wiley & Sons
ISBN: 047099830X
Category : Business & Economics
Languages : en
Pages : 736
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Book Description
A Companion to Theoretical Econometrics provides a comprehensive reference to the basics of econometrics. This companion focuses on the foundations of the field and at the same time integrates popular topics often encountered by practitioners. The chapters are written by international experts and provide up-to-date research in areas not usually covered by standard econometric texts. Focuses on the foundations of econometrics. Integrates real-world topics encountered by professionals and practitioners. Draws on up-to-date research in areas not covered by standard econometrics texts. Organized to provide clear, accessible information and point to further readings.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 824
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Book Description
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 574
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Book Description
Author: Maxwell L. King
Publisher: Routledge
ISBN: 1351140671
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Originally published in 1987. This collection of original papers deals with various issues of specification in the context of the linear statistical model. The volume honours the early econometric work of Donald Cochrane, late Dean of Economics and Politics at Monash University in Australia. The chapters focus on problems associated with autocorrelation of the error term in the linear regression model and include appraisals of early work on this topic by Cochrane and Orcutt. The book includes an extensive survey of autocorrelation tests; some exact finite-sample tests; and some issues in preliminary test estimation. A wide range of other specification issues is discussed, including the implications of random regressors for Bayesian prediction; modelling with joint conditional probability functions; and results from duality theory. There is a major survey chapter dealing with specification tests for non-nested models, and some of the applications discussed by the contributors deal with the British National Accounts and with Australian financial and housing markets.
Author: Ronald W. Butler
Publisher: Cambridge University Press
ISBN: 1139466518
Category : Mathematics
Languages : en
Pages : 548
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Book Description
Modern statistical methods use complex, sophisticated models that can lead to intractable computations. Saddlepoint approximations can be the answer. Written from the user's point of view, this book explains in clear language how such approximate probability computations are made, taking readers from the very beginnings to current applications. The core material is presented in chapters 1-6 at an elementary mathematical level. Chapters 7-9 then give a highly readable account of higher-order asymptotic inference. Later chapters address areas where saddlepoint methods have had substantial impact: multivariate testing, stochastic systems and applied probability, bootstrap implementation in the transform domain, and Bayesian computation and inference. No previous background in the area is required. Data examples from real applications demonstrate the practical value of the methods. Ideal for graduate students and researchers in statistics, biostatistics, electrical engineering, econometrics, and applied mathematics, this is both an entry-level text and a valuable reference.
Author: Theo K. Dijkstra
Publisher: Springer Science & Business Media
ISBN: 3642615643
Category : Mathematics
Languages : en
Pages : 149
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Book Description
In this book problems related to the choice of models in such diverse fields as regression, covariance structure, time series analysis and multinomial experiments are discussed. The emphasis is on the statistical implications for model assessment when the assessment is done with the same data that generated the model. This is a problem of long standing, notorious for its difficulty. Some contributors discuss this problem in an illuminating way. Others, and this is a truly novel feature, investigate systematically whether sample re-use methods like the bootstrap can be used to assess the quality of estimators or predictors in a reliable way given the initial model uncertainty. The book should prove to be valuable for advanced practitioners and statistical methodologists alike.
Author: Howard Mark
Publisher: Academic Press
ISBN: 0128053305
Category : Science
Languages : en
Pages : 1092
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Book Description
Chemometrics in Spectroscopy, Second Edition, provides the reader with the methodology crucial to apply chemometrics to real world data. It allows scientists using spectroscopic instruments to find explanations and solutions to their problems when they are confronted with unexpected and unexplained results. Unlike other books on these topics, it explains the root causes of the phenomena that lead to these results. While books on NIR spectroscopy sometimes cover basic chemometrics, they do not mention many of the advanced topics this book discusses. In addition, traditional chemometrics books do not cover spectroscopy to the point of understanding the basis for the underlying phenomena. The second edition has been expanded with 50% more content covering advances in the field that have occurred in the last 10 years, including calibration transfer, units of measure in spectroscopy, principal components, clinical data reporting, classical least squares, regression models, spectral transfer, and more. - Written in the column format of the authors' online magazine - Presents topical and important chapters for those involved in analysis work, both research and routine - Focuses on practical issues in the implementation of chemometrics for NIR Spectroscopy - Includes a companion website with 350 additional color figures that illustrate CLS concepts
Author: Masanobu Taniguchi
Publisher: Springer Science & Business Media
ISBN: 146121162X
Category : Mathematics
Languages : en
Pages : 671
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Book Description
The primary aim of this book is to provide modern statistical techniques and theory for stochastic processes. The stochastic processes mentioned here are not restricted to the usual AR, MA, and ARMA processes. A wide variety of stochastic processes, including non-Gaussian linear processes, long-memory processes, nonlinear processes, non-ergodic processes and diffusion processes are described. The authors discuss estimation and testing theory and many other relevant statistical methods and techniques.
Author: Brian L. Joiner
Publisher:
ISBN:
Category : Annals of mathematical statistics
Languages : en
Pages : 512
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Book Description
All articles, notes, queries, corrigenda, and obituaries appearing in the following journals during the indicated years are indexed: Annals of mathematical statistics, 1961-1969; Biometrics, 1965-1969#3; Biometrics, 1951-1969; Journal of the American Statistical Association, 1956-1969; Journal of the Royal Statistical Society, Series B, 1954-1969,#2; South African statistical journal, 1967-1969,#2; Technometrics, 1959-1969.--p.iv.
