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Author: Arthur O. Eger
Publisher: Cambridge University Press
ISBN: 1107187656
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Resource added for the Prototype and Design program 106142.
Author: Arthur O. Eger
Publisher: Cambridge University Press
ISBN: 1107187656
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Resource added for the Prototype and Design program 106142.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061751391
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.
Author: Elizabeth Barham
Publisher: CABI
ISBN: 1845933524
Category : Technology & Engineering
Languages : en
Pages : 236
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Book Description
This book seeks to set geographical indications (GIs) in the context of the overall development of today's economies and societies as marked by globalization and the interaction of cultures that this entails. The book is divided into two parts. The first part (chapters 1-6) sets out the findings of a decade of research into GIs in Europe in the global context. The second part (chapters 7-10) is based on the existence of GIs as a sector in itself in the context of globalization. Included in the appendixes are GI case studies in Europe and maps of protected designations of origin and geographical indications (PDOs and PGIs). Also included are a glossary and a subject index.
Author: Stefano Inama
Publisher: Cambridge University Press
ISBN: 0521851904
Category : Business & Economics
Languages : en
Pages : 639
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Book Description
This book offers after more than ten years of negotiations the first overview of the status of the negotiations of non-preferential rules of origin under the WTO agreement on rules of origin and the possible implications for other WTO agreements.
Author:
Publisher:
ISBN:
Category : Foreign trade regulation
Languages : en
Pages : 16
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Book Description
Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author: David M. Higgins
Publisher:
ISBN: 1107032679
Category : Antiques & Collectibles
Languages : en
Pages : 347
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Book Description
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
Author: Duy Dinh
Publisher: Edward Elgar Publishing
ISBN: 1789908094
Category : Law
Languages : en
Pages : 199
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Book Description
In an era where services play an increasingly vital role in servicified global value chains, this insightful book provides a comprehensive study of legal aspects of rules of origin for services and their importance in international trade.
Author: Bogueva, Diana
Publisher: IGI Global
ISBN: 1522547584
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Buy national policy
Languages : en
Pages : 56
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Book Description
