Author: Robert Godwin
Publisher: Burlington, Ont. : Apogee Books
ISBN:
Category : Nature
Languages : en
Pages : 324
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Book Description
Compiled here are many important documents about the Apollo 16 mission including the complete debriefing in the crew's own words.
Author: Edgar M. Cortright
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 336
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Book Description
Here men from the planet earth. First set foot upon the moon - July 1969 A.D. We Came in peace for all mankind. From the plaque on the Eagle, Apollo 11, which landed on the moon on July 20, 1969.
Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
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Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author: Jeffrey Kluger
Publisher: Henry Holt and Company
ISBN: 1627798315
Category : History
Languages : en
Pages : 385
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Book Description
The untold story of the historic voyage to the moon that closed out one of our darkest years with a nearly unimaginable triumph In August 1968, NASA made a bold decision: in just sixteen weeks, the United States would launch humankind’s first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy’s promise to put a man on the moon by the end of the decade seemed sure to be broken. But when Frank Borman, Jim Lovell and Bill Anders were summoned to a secret meeting and told of the dangerous mission, they instantly signed on. Written with all the color and verve of the best narrative non-fiction, Apollo 8 takes us from Mission Control to the astronaut’s homes, from the test labs to the launch pad. The race to prepare an untested rocket for an unprecedented journey paves the way for the hair-raising trip to the moon. Then, on Christmas Eve, a nation that has suffered a horrendous year of assassinations and war is heartened by an inspiring message from the trio of astronauts in lunar orbit. And when the mission is over—after the first view of the far side of the moon, the first earth-rise, and the first re-entry through the earth’s atmosphere following a flight to deep space—the impossible dream of walking on the moon suddenly seems within reach. The full story of Apollo 8 has never been told, and only Jeffrey Kluger—Jim Lovell’s co-author on their bestselling book about Apollo 13—can do it justice. Here is the tale of a mission that was both a calculated risk and a wild crapshoot, a stirring account of how three American heroes forever changed our view of the home planet.
Author: Eugene Cernan
Publisher: Macmillan + ORM
ISBN: 1429971789
Category : Biography & Autobiography
Languages : en
Pages : 469
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Book Description
From the Apollo 17 commander and NASA veteran, “an exciting, insider’s take on what it was like to become one of the first humans in space” (Publishers Weekly). Eugene Cernan was a unique American who came of age as an astronaut during the most exciting and dangerous decade of space flight. His career spanned the entire Gemini and Apollo programs, from being the first person to spacewalk all the way around our world to the moment when he left man’s last footprint on the moon as commander of Apollo 17. Between those two historic events lay more adventures than an ordinary person could imagine as Cernan repeatedly put his life, his family, and everything he held dear on the altar of an obsessive desire. Written with New York Times–bestselling author Don Davis, The Last Man on the Moon is the astronaut story never before told—about the fear, love, and sacrifice demanded of the few who dare to reach beyond the heavens. “Thrilling highlights . . . a book not just about space flight but also about the often-brutal competition that went on between the US and the Soviet Union.” —Washington Times “A fascinating book.” —Charlotte Observer
Author: Grant Heiken
Publisher: CUP Archive
ISBN: 9780521334440
Category : Science
Languages : en
Pages : 796
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Book Description
The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.
Author: Andrew Chaikin
Publisher: Penguin
ISBN: 014311235X
Category : History
Languages : en
Pages : 721
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Book Description
"The authoritative masterpiece" (L. A. Times) on the Apollo space program and NASA's journey to the moon This acclaimed portrait of heroism and ingenuity captures a watershed moment in human history. The astronauts themselves have called it the definitive account of their missions. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with twenty-three of the twenty-four moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail. A Man on the Moon is also the basis for the acclaimed miniseries produced by Tom Hanks, From the Earth to the Moon, now airing and streaming again on HBO in celebration of the 50th anniversary of Apollo 11.
Author: Richard S. Johnston
Publisher:
ISBN:
Category : Aviation medicine
Languages : en
Pages : 602
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Book Description
Author: Lyndon B. Johnson Space Center
Publisher:
ISBN:
Category : Astronautics
Languages : en
Pages : 706
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Book Description
The Apollo 17 flight and lunar landing, the sixth and final lunar landing and third extended science capability mission in the Apollo Program, are discussed with emphasis on the scientific endeavors conducted on the lunar surface. The scientific investigation of the mission is presented in three interrelated types of activities: the lunar surface sampling and observation, the lunar surface experiments, and the inflight experiments. Collection, documentation, and description of the lunar samples are discussed with a preliminary evaluation and analysis. The lunar surface experiments are described, including the results and their relationship to the scientific objectives of each experiment. The geochemical, photographic, geophysical, topographic, and medical data resulting from experiments conducted in flight are presented.
Author: Gene Simmons
Publisher:
ISBN:
Category : Lunar landing sites
Languages : en
Pages : 130
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Book Description
The Apollo 17 mission is discussed and illustrated. Lunar surface and orbital experiments are briefly described, and results are outlined.
