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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 111849640X
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 111849640X
Category : Business & Economics
Languages : en
Pages : 243
Get Book Here
Book Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Author: John Kremer
Publisher: Open Horizons
ISBN:
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Author: Bruce McDuffee
Publisher:
ISBN: 9780692645369
Category :
Languages : en
Pages : 168
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Book Description
The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers' buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity. But there's a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.
Author: Bob Serling
Publisher: Lulu.com
ISBN: 1411675827
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
Author: Dorothy Bass
Publisher: Upper Room Books
ISBN: 0835818179
Category : Religion
Languages : en
Pages : 265
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Book Description
Early adulthood is a time of possibility, uncertainty, decision, and hope. During these years, individuals determine how they will approach life challenges and opportunities. In On Our Way: Christian Practices for Living a Whole Life, writers from a variety of backgrounds address topics of particular relevance to young adults. The essays are grouped in 5 sections that together express the whole: living a whole life attentively together in the real world for the good of all in response to God On Our Way looks at common subjects in fresh, meaningful ways. It presents "study," for example, as "not synonymous with reading books or with academic reflection, though it may well include these." Instead, this essay explains study as "a particular kind of attending to Christ and the world, a particular stance of curiosity, vigilance, and openness to learning—an openness that extends even to unlearning what we have previously learned to take for granted." Other chapters explore such subjects as discerning God's call friendship and intimacy care for creation knowing and loving our neighbors of other faiths doing justice As young adults move away from the confines of home, school, and church youth group, this book will serve as an excellent resource. While it speaks from a Christian perspective, its broad approach makes it appealing both to Christians and to those who consider themselves "spiritual but not religious." Well-suited for individual reading or group discussion, On Our Way is an excellent companion for young adults seeking their place in today's world.
Author: Joe Casanova
Publisher: Csnv Books
ISBN: 9780615868714
Category :
Languages : en
Pages : 158
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Book Description
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Author: Robert Kastenbaum
Publisher: Univ of California Press
ISBN: 0520218809
Category : Family & Relationships
Languages : en
Pages : 461
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Book Description
A profound look at how death and dying is understood, negotiated, and experienced by different cultures.
Author: James T. Hamilton
Publisher: Princeton University Press
ISBN: 1400841410
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Author: Sebastien Braun
Publisher: Koala Books
ISBN: 9780864619013
Category : Bears
Languages : en
Pages : 32
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Book Description
Sequel to I Love My Daddy. Join the bears on their way home, and see what they get up to on the way.
Author: Katharine Hansen
Publisher: Ten Speed Press
ISBN: 0307814718
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This empowering and accessible guide shows career rookies how to get a foot in the door-and then kick it wide open. The revised second edition emphasizes the importance of contemporary social networking, such as discussion groups and forums, online portfolios, and blogging. Featuring a list of networking hot spots, confidence-building advice for the shy or intimidated, and a comprehensive guide to informational interviewing, A FOOT IN THE DOOR reveals proven strategies that will help those seeking their first real-world job land the position they've been looking for. A concrete and practical guide to the nuts and bolts of networking, using a step-by-step approach geared to recent grads and young career changers. Helps young professionals identify who they should connect with. Katharine Hansen's books have sold 145,000 copies. Reviews"Extensive chapters on informational interviewing and Internet networking make this a must-have book for job seekers and others trying to connect with people in the workplace." —Amy Lindgren, Syndicated Career Columnist"You name it, if it deals with networking, on any level, Katharine Hansen's book covers it. ...This is a book I wish I had written. It will help you."—Marvin Walberg, Scrips Howard News Service Syndicated Career ColumnistStrand Media Group's "Something You Should Know" air date TBA
