Author: Richard Seltzer
Publisher: B&R Samizdat Express
ISBN: 1455448133
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
Practical advice for online shopping and retailing. Based on the book "Shop Online the Lazy Way" by Richard Seltzer, published in 1999 by Macmillan. Business on the Internet changes quickly. New companies apear, and old ones disappear. Many of the companies names and URLs pointed to no longer exist. But the underlying principles and advice discussed in this book remain true.

Author: The Open University
Publisher: The Open University
ISBN:
Category :
Languages : en
Pages : 67

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Book Description
This 5-hour free course showed how to get the best out of online shopping sites, how to assess the quality of a site and how to ensure user security.

Author: Martha Maeda
Publisher: Atlantic Publishing Company
ISBN: 1601385641
Category : Language Arts & Disciplines
Languages : en
Pages : 338

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Book Description
Nothing rivals the sense of accomplishment that comes from getting your first book published. It is thrilling and exciting to see your name in print. As a first-time author, you are eager to share your work and voice with the world, but you may be wondering just how to break into this challenging and ever-changing industry. The Complete Guide to Getting Your First Book Successfully Published is here to help make your dream a reality. This helpful book details the types of publishing you may choose, including traditional, subsidy, vanity, print-on-demand (POD), and self-publishing. You will learn about the tried-and-true basics of book publishing as well as about innovative additions to the industry, such as e-readers like Amazon s Kindle and Apple s iPad. You will learn everything from copyrighting and cataloging to book printing and binding. This book will also show you the different tax write-offs available for authors. You will be taught how to write a killer query letter and a perfect book proposal to increase your chances of having your book considered by traditional publishers. You will also discover what to look for in a literary agent and how to read the fine print on publishing contracts. This book discusses how to create, develop, and maintain a strong relationship with your editor, which is an integral part of getting your publishing success. Recognize how to find the right freelance editor to objectively edit your book without compromising your tone. And learn about the types of editing you may need and how much to charge an editor for those services. Once the editing is complete, you re ready for the design process. But don t worry this book will guide you through it. Learn how to create a cover and interior design that will grab your readers attention and complement your book s theme and tone. Reader familiarity is the biggest factor in sales, with 60 percent of readers saying their decision to purchase a book hinges on already being fans of the author. Thus, it s important to establish yourself as a likable and talented author. Although you may be tight on your promotion budget, this book arms you with dozens of low-cost tactics to get your book and your name in the limelight, increase your following, and maximize your sales. You will learn about book tours and signings, sending out press releases, preparing for news interviews, getting your Web site high in search engines, and tapping into social media networks like Facebook, YouTube, and Twitter. You will also learn how to market your book on Amazon, the key player in book sales, in order to get your book maximum exposure. Take advantage of the expert advice we ve gathered from all types of publishers and authors to give you a real-life glimpse into today s publishing industry. An extensive resources section of this book includes places to find literary agents and POD companies as well as a sample query letter, a book proposal, and a press release. You ll also benefit from referring to a sample blog post and a fact-based article to craft your perfect marketing campaign from these examples. With The Complete Guide to Getting Your First Book Successfully Published in your hand, you re sure to hit the ground running to becoming an established, respected author in the publishing industry.

Author: Richard L. Brandt
Publisher: Penguin
ISBN: 1101516232
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

Author: KAUSHIK MUKERJEE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120332857
Category : Business & Economics
Languages : en
Pages : 189

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Book Description
"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558

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Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Author: Gerard Cachon
Publisher: McGraw Hill
ISBN: 007714774X
Category : Business & Economics
Languages : en
Pages : 531

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Book Description
This book represents the essential body of knowledge for an introductory operations management course. The guiding principle in the development of Matching Supply with Demand has been “real operations, real solutions.”

Author: Richard Campbell
Publisher: Macmillan
ISBN: 1457604914
Category : Language Arts & Disciplines
Languages : en
Pages : 610

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Book Description
Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed media consumers and critics — from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers. Read the preface.

Author: Christian Homburg
Publisher: McGraw Hill
ISBN: 0077146050
Category : Business & Economics
Languages : en
Pages : 645

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Book Description
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Author: Vivek Kale
Publisher: CRC Press
ISBN: 1498748341
Category : Business & Economics
Languages : en
Pages : 499

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Book Description
"A highly readable and yet comprehensive book on network businesses that have become governable with the advent of cloud and big data computing. Vivek Kale is a master of simplifying the complex world of network theory and its relevance to business." —Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University Agile Network Businesses: Collaboration, Coordination, and Competitive Advantage reflects the shift from traditional networks to virtual and agile networks that enable businesses to operate dynamically, thereby representing markets more closely. This book enables IT managers and business decision-makers to understand clearly what network businesses and enterprises are, what they can do for them, and how to realize them. Customers in geographically dispersed markets are demanding higher quality products in a greater variety, at lower cost, and in a shorter time. Thus, enterprises have moved from a few centralized and vertically integrated facilities to geographically dispersed networks of capabilities, competencies and resources, which are the core of network businesses. Enterprises are now constructing more fluid network businesses in which each member facility focuses on differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest. Network businesses have emerged as an organizational paradigm for collaboration and coordination across loosely connected individual organizations. This pragmatic book: Introduces network solutions and distributed systems that are a first step towards enabling a network enterprise. It also gives a detailed description of networks and agent system that have paved the road to network enterprises. Describes the basics of service-oriented architecture (SOA), cloud computing, and big data that are essential to network enterprises. Details the distinguishing aspects of network enterprises, which include virtual enterprises, management of network enterprises, and collaborative network enterprises. Covers such major application areas as supply, manufacturing, e-business, platform, social and wireless sensor networks. Introduces decision networks in the context of supply chain networks This book reinterprets the traditional supply chain in terms of the flow of decisions, information, and materials, which leads to reconfiguring the traditional supply chain network into mutually separate decision networks (e.g., fourth-party logistics or 4PL), information networks (e.g., wireless sensor networks), and logistics networks (e.g., third-party logistics or 3PL).