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Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author: Kristine Toohey
Publisher: CABI
ISBN: 1845933559
Category : Sports & Recreation
Languages : en
Pages : 364
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Book Description
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Author: Barukh Ḥazan
Publisher: Transaction Publishers
ISBN: 9781412829953
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
Olympische-Spiele, Moskau, Politik, Boykott, UdSSR.
Author: Max Donner
Publisher: Business Expert Press
ISBN: 1951527011
Category : Sports & Recreation
Languages : en
Pages : 194
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Book Description
The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.
Author: Marie Delaplace
Publisher: Routledge
ISBN: 1000546772
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
Author: Thierry Terret
Publisher: Routledge
ISBN: 1317745787
Category : Sports & Recreation
Languages : en
Pages : 232
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Book Description
London hosted the Olympic Games for the third time in 2012, a mega-event where the political, economic and social expectations could hardly be compared with the previous London Games of 1908 and 1948. In addition, the Olympic Games went back to Europe in 2012 after a long period where (apart from Athens in 2004) they were held by cities in other continents. In London, the world watched the Games. Continental Europe, however, generated a particular attitude based on the special relations it had developed historically with England. At the crossing point of history, cultural studies and geopolitics, this book provides new insights on the significance of the Olympic Games. It considers that the Games are the right window to look at both the past and the current relations between England and its closest continental neighbours. It will be ideal for students and academics working in sport sciences, cultural history, political science and European studies; amateur and professional sports historians; Olympic followers and experts in Olympic studies. This book was published as a special issue of the International Journal of the History of Sport.
Author: United Nations Environment Programme
Publisher: UNEP/Earthprint
ISBN: 9789280728880
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
This report aims to analyse the projects implemented by the city of Beijing to incorporate environmental sustainability into the 2008 Olympic Games and fulfil the environmental commitments made during the candidature phase. Beijing set ambitious environmental goals to show the world its commitment to sustainable development. The project areas range from addressing air and water quality and waste management to including environmental considerations in new infrastructure development.
Author: Jörg Krieger
Publisher: Taylor & Francis
ISBN: 1040297226
Category : Sports & Recreation
Languages : en
Pages : 104
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Book Description
This provocative book makes the case for the complete removal of national symbolism in the Olympic Games. Focusing on the case of national flags at the Olympic Games, it explores the history of national symbols at the Olympics and asks what this issue can tell us about the politicisation of sport in the twenty-first century. Drawing on multi-disciplinary research from history, political science and sociology, and exploring the link between historical processes and the experiences of individuals, the book attempts to deconstruct the global sport system and its traditions. It argues that the history of flags is essentially the history of nationalism itself, impacted by power interests, and by exploring the lesser-known Olympic histories of athletes such as American boxer Oscar De La Hoya or those from the Faroe Islands, the book explores the complex links between national symbolism and international sport. It concludes with a controversial set of proposals for breaking those links, including a new tradition that would symbolically ‘lock up’ national flags as part of the opening ceremony of Olympic Games. Thought-provoking and concise, this book is fascinating reading for anybody with an interest in the politics, sociology, history or governance of sport, or in nationalism, international organisations or the history of protest.
Author: Bill Mallon
Publisher: McFarland
ISBN: 1476609535
Category : Sports & Recreation
Languages : en
Pages : 589
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Book Description
The 1912 Olympic Games held in Stockholm, Sweden, were the most "modern" Olympic Games yet celebrated and the most successful of the Modern Era to that date. Much of the success is credited to the influence of Viktor Balck, who is remembered as "The Father of Swedish Sports." The 1912 Olympics also featured new innovations and events. A semiautomatic electrical timing device and a photo-finish camera were used, and the decathlon and modern pentathalon were new events. This work, the sixth in a series on the early Olympics, provides unusually extensive information on the sites, dates, competitors, and nations of the Stockholm games. Results for each event, including cycling, diving, fencing, rowing and sculling, shooting, tennis, water polo, and yachting, among others, are provided.
Author: Gregor Wiltschko
Publisher: diplom.de
ISBN: 3836640864
Category : Architecture
Languages : en
Pages : 150
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Book Description
Inhaltsangabe:Introduction: The more you know about the Olympics, the less it is about sport . (Bob Perry, Design director of Olympic Projects at Scott Carver Pty. Ltd, http://www.infolink.com.au). The Olympic Games as a mega sports event attracts millions of people from all over the world. New records, fascinating performances, scandals or gigantic celebrations are just some of the attractions provided by this event. One attraction for urban planners is the fact that the Games imply opportunities to promote urban development. From an urban planning perspective, the Olympic Summer Games in Barcelona 1992 set a new standard in defining success of an event of this scale. The city used the Games to promote urban development and planning strategies, profiting from the event in a long-term perspective. Furthermore, the city took another opportunity to find again a place on the global map through the Olympic Games. The case of Barcelona is one of the mostly cited successful urban development initiatives connected with a mega sports event. Olympic Cities have taken the opportunity to promote urban development with the event very differently in the history of the Olympics. The International Olympic Committee (IOC) as the event-owner sets some requirements giving only a few cities the right to stage the event. These requirements are checked in the bidding process ending with the decision which city succeeds in getting the right of staging the event. Integrating the success of an Olympic City in terms of urban development and in terms of the bidding process, the main question from an urban planning perspective is: What is the relevance of Urban Development in the Bidding Process for Olympic Games? To answer the definition of the city s success in terms of urban development and the Olympic Games bidding process, it is helpful to investigate the role of Olympic Infrastructure with a view towards urban sustainability. As such, it is believed that respecting specific planning principles in the bidding process can help to (1) ensure sustainable urban development and (2) enhance the quality of the bid. - The first aspect is relevant for the success of the city in terms of urban development to benefit from the Games in a long time perspective. - The second aspect is relevant for the city s success in the bidding process to acquire the right for staging the Games. The aim of this thesis is to examine how the quality of the bid may respond to principles [...]
Author: Mike Robinson
Publisher: Routledge
ISBN: 1317380185
Category : Sports & Recreation
Languages : en
Pages : 137
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Book Description
Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.
