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Author: Jim Stephens
Publisher: Econo Publishing Company
ISBN: 9781648303364
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled "Million Dollar Roundtable," it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online. Well these folks delivered the goods, and while the call lasted about 2 hours, it still wasn't enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum. Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course that doesn't mean they should be neglected. Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind. And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver a lot of leads and sales with minimal traditional "work."
Author: Jim Stephens
Publisher: Econo Publishing Company
ISBN: 9781648303364
Category : Business & Economics
Languages : en
Pages : 66
Get Book Here
Book Description
In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled "Million Dollar Roundtable," it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online. Well these folks delivered the goods, and while the call lasted about 2 hours, it still wasn't enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum. Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course that doesn't mean they should be neglected. Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind. And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver a lot of leads and sales with minimal traditional "work."
Author: D.D.BOOKS
Publisher: BEYOND BOOKS HUB
ISBN:
Category :
Languages : en
Pages : 15
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Book Description
Gain a comprehensive understanding of marketing channels with D.D.BOOKS' essential guide, "Overview of Digital and Offline Marketing." This book provides a balanced perspective on the strengths and weaknesses of both digital and offline marketing strategies. D.D.BOOKS' clear explanations and practical examples will help you create a well-rounded marketing plan that leverages the best of both worlds. Enhance your marketing efforts with a holistic approach that integrates digital and offline tactics.
Author: Chirag Parmar
Publisher: Chirag Parmar
ISBN:
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
In today's fast-paced digital landscape, mastering marketing automation is crucial for businesses aiming to thrive. "Chaos to Clarity," crafted by WebEngage, is a beacon of guidance for CMOs, CEOs, and Retention Marketers navigating the complex realm of marketing automation. Key Takeaways: Loyalty Beyond Transactions: Shift focus from mere transactions to nurturing relationships built on empathy and understanding, establishing a unified vision that resonates with your audience. Data-Driven Insights: Harness the power of data to inform strategic decisions, understanding the significance of Customer Lifetime Value (CLTV) as the North Star metric guiding your efforts. Marketing Automation Maturity: Grasp the significance of the Marketing Automation Maturity Index (MAMI), moving from basic data collection to advanced segmentation, omnichannel engagement, personalization, and insightful analytics. Segmentation Strategies: Embrace a new segmentation approach that is Mutually Exclusive & Collectively Exhaustive (MECE), avoiding operational chaos and ensuring tailored communication. Personalization at Scale: Utilize derived attributes and propensity modeling to propel personalization efforts, crafting adaptive dynamic microsegments for targeted promotional campaigns. Omnichannel Engagement: Orchestrate seamless experiences across multiple channels, understanding the nuances between multi-channel and omnichannel strategies to create a winning channel mix. Content Personalization: Progress from attribute-level personalization to catalog and recommendation-level personalization, leveraging AI-powered insights for hyper-personalized engagements. Dashboard & Analytics: Evolve your analytical capabilities from basic funnels to advanced filters and hypothesis-based experimentation, leveraging AI for predictive intelligence and continuous optimization. AI in User Engagement: Leverage AI as a strategic partner, not a replacement, for human touch, constant experimentation, and measuring campaign effectiveness. Optimization and Growth: Identify growth levers and optimize user journeys, converting unknown users to known users, driving repeat transactions, and building a sustainable 12-month growth charter. Why Read This Book: "Chaos to Clarity" offers a comprehensive roadmap for mastering marketing automation, tailored specifically for the E-Commerce/D2C domain. By delving into the intricacies of data-driven insights, segmentation, personalization, omnichannel engagement, and AI-powered optimization, this book equips leaders with the tools necessary to navigate the evolving landscape of digital marketing successfully. For CMOs, CEOs, and Retention Marketers, this book serves as an indispensable guide to not only understand the nuances of marketing automation but also to implement actionable strategies that drive sustainable growth and foster lasting customer relationships. Whether you're seeking to refine your segmentation approach, enhance personalization efforts, or leverage AI for predictive insights, "Chaos to Clarity" empowers you to transform chaos into clarity, unlocking the full potential of your marketing endeavors.
Author: Charlene Brisson
Publisher: CreateSpace
ISBN: 9781453868430
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and traditional marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more.Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic,* generate more quality leads,* convert prospects into sales faster,* upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, are guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.
Author: D.D.BOOKS
Publisher: BEYOND BOOKS HUB
ISBN:
Category :
Languages : en
Pages : 9
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Book Description
Explore the power of traditional marketing channels with D.D.BOOKS' comprehensive guide, "Offline Marketing Strategies." This book covers a wide range of offline marketing techniques, from direct mail and print advertising to events and sponsorships. D.D.BOOKS' practical advice and real-world examples will help you create effective offline campaigns that complement your digital efforts. Enhance your marketing strategy with proven offline tactics and achieve greater success.
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780990445906
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Author: Ope Banwo
Publisher: CreateSpace
ISBN: 9781499517613
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
The OFFLINE-TO-ONLINE BUSINESS MANIFESTO is the Step-By-Step Blueprint For Strategically Positioning helping local businesses everywhere to launch their businesses on the Internet for maximum Profits. While Internet usage continues to explode, with more and more consumers spending more and more of their time and money on the internet, and the effectiveness and reach of offline marketing tactics continue to dwindle, savvy businesses are making sure their online presence is taken care of. Companies without a strong internet presence, and an articulated internet marketing strategy, are already paying the price of inaction by losing customers and money to much smaller upstarts in the marketplace. The issue is no longer whether any company needs to have an internet presence but how effective is your website and internet marketing strategy. The truth right now is that if your company does have a website presence or strategy, you can be sure that your competitor does. Your competitors are probably the ones getting all of the leads on the internet right now while your company is stuck in time. Even if you have a website, unless you are web savvy there are probably competitors out there using the internet more effectively and eating your lunch without any compuction. You need to do something to get from offline to online fast and this book can help you do that. This guide, formulated to help you get up and running online, lays out the 20 critical steps that will take a business with virtually NO online presence, to the point where that business could potentially dominate the local internet market. Take this book like a step-by-step manual that it is and follow the the clearly laid our step to launch your business into the current era before your competitors drive you out of business.
Author: Jonathan Brierre
Publisher: Joint Venture Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
This book demystifies the evolving complexities of modern marketing, offering a clear, actionable guide to brand strategy in the digital era. As businesses grapple with the rapid advancements in AI, social media, and digital commerce, this book provides the essential insights needed to navigate the shifting landscapes. From developing a nuanced marketing plan to creating impactful campaigns without the fluff of traditional marketing firms, this book reveals how to connect authentically with your audience and scale your brand effectively. Whether you're a business owner disillusioned by past marketing failures or a marketer seeking to refine your strategies, this book equips you with the tools to foster a powerful, pervasive online presence and realign your marketing efforts for measurable success. Step into a new age of marketing with a strategic blueprint tailored for today’s digital challenges and opportunities.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1119341140
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Author: Annie Tsai
Publisher: John Wiley & Sons
ISBN: 1118770137
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
