Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460219
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: William Perreault
Publisher: McGraw Hill
ISBN: 0077173554
Category : Business & Economics
Languages : en
Pages : 783
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Book Description
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author:
Publisher: Cybellium
ISBN: 1836792220
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Sanjeev Raman
Publisher: Notion Press
ISBN: 1649838824
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
This book is about building a conscious, positive and sustainable organization focusing on creating an individualistic character of the organization. It introduces the concept of Vichaar Aachaar Prachaar (VAP) to construct a universal leadership model with an intent to lay the foundation for a strong and responsible organizational conscience. The concept of Vichaar refers to the organizational thought process and culture, which forms its immune system. The concept of Aachaar expounds the behaviour of the people and their actions, which emanates from culture, both at an individual as well as organizational level. It identifies the importance of managing self as well as money. The concept of Prachaar is about the strong leadership required, to propagate the organizational philosophy both within the organization and to the society, at large. It weighs the importance of building trust with the community in which the organization operates. I call these three aspects as Value Aided Progression (VAP) with the aim that an organizational ecosystem does not degrade its value system, which is pertinent for its sustainability, in the long run. This book explores to rediscover the most important asset, which is YOU. It helps you to enhance your thinking ability, translate your thoughts into value-based actions and propagate the same into the society, to build trust.
Author: Osiris Canciglieri Junior
Publisher: Springer Nature
ISBN: 3030943992
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
The two-volume set IFIP AICT 639 and 640 constitutes the refereed post-conference proceedings of the 18th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2021, held in Curitiba, Brazil, during July 11-14, 2021. The conference was held virtually due to the COVID-19 crisis. The 107 revised full papers presented in these proceedings were carefully reviewed and selected from 133 submissions. The papers are organized in the following topical sections: Volume I: Sustainability, sustainable development and circular economy; sustainability and information technologies and services; green and blue technologies; AI and blockchain integration with enterprise applications; PLM maturity, PLM implementation and adoption within industry 4.0; and industry 4.0 and emerging technologies: Volume II: Design, education and management; lean, design and innovation technologies; information technology models and design; and models, manufacturing and information technologies and services.
Author: Maxwell Von Thor
Publisher: eBookIt.com
ISBN: 1456644246
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Embark on a Journey That Pawsitively Pays Imagine a life where passion and prosperity walk side by side--a world where your love for dogs transforms into a thriving business. The Dog Walker's Startup Bible: A Complete Guide to Turning Walks into Wealth is your indispensable guide on this exciting path. This comprehensive tome isn't just a walk in the park; it's your atlas to entrepreneurial success in the booming pet care industry. Step into the lucrative world of dog walking with an introduction that lays the groundwork for a profitable and fulfilling venture. Learn not only the why, but the how as you navigate through the essential chapters designed to set you ahead of the pack. From crafting a bark-worthy business plan, branding your budding enterprise, to legal know-hows that ensure a safeguarded future--the foundation of your dream business begins here. What comes next is a deep dive into marketing mastery. It's one thing to believe in your brand; it's another to make the market fall in love with it. Discover innovative strategies that'll have clients lining up at your door. Our expert advice on pricing ensures you're not just breaking even but breaking through to remarkable profitability while keeping the tails wagging. Master walking skills that go beyond the leash with insights into canine behavior and advanced safety protocols, honing your craft into an art as admirable as it is in-demand. Yet, walking dogs is only half the story. In Chapter 6, your people skills get a major leash-up as you learn to navigate the human aspect of dog walking--with tips on fostering trust to dealing with the hairiest of situations. Don't just track mud into the house; pave a path of growth and resilience. Your business is not static, and neither are you. As you leaf through the final chapters, uncover the secrets of scaling, franchising, and transforming a humble passion into a community cornerstone. With added resources, FAQs, and a sample business plan, your entrepreneurial journey won't be a lonely trail. With The Dog Walker's Startup Bible, the leap from dog lover to boss entrepreneur is not just possible, but profitable. Fetch your copy today and turn every step into a stride towards wealth and well-being.
Author: Balaji B.
Publisher: S. Chand Publishing
ISBN: 9788121921619
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Author: Dr. Manjusha S. Kadam
Publisher: Thakur Publication Private Limited
ISBN: 9389627915
Category : Education
Languages : en
Pages : 222
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Book Description
Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
